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Facebook on Tuesday took a proactive step to block ads related to cryptocurrencies, underscoring a broader effort to reshape its image amid previous controversies involving Russian ads and fake news. Although Bitcoin is perhaps the most well-known of all cryptocurrencies, there are thousands of so-called "alt-coins." Many attempt to solve real-world business problems, but a sizable amount have no actual product or team, and merely attempt to swindle newcomers hellbent on getting rich quick. So it isn't surprising that scammers turned to Facebook to post ads for sketchy "initial coin offerings," also called ICOs, or to offer financial advice for products that were similar to a ponzi scheme. Continue reading at AdAge.com SEO Company in lucknow

You may be getting saturdated with teaser campaigns and even full Super Bowl ads released online already, but in the world of our Viral Video Chart, which compiles views in the week through Sunday, Super Bowl mania has not yet fully set in. That gave Burger King the chance to rack up views for its clever video about net neutrality, of all things, and Purple to make hay from an unboxing video for a conspicuously non-tech product. As always, the chart includes both organic video views and paid advertising. Continue reading at AdAge.com SEO Company in lucknow

Apple executives, seeking to improve the performance of iPhone software after months of reported quality issues, have decided to delay some key features originally planned for this fall's update, according to a person familiar with the matter. As part of an annual release of new iPhone models, Apple also usually rolls out a major iOS update each year. The current software version, iOS 11, added augmented-reality features, a file management app and business-user enhancements for the iPad. For iOS 12, Apple has been working on additions like a redesigned home screen app grid, a multiplayer mode for augmented reality games, and a merger of the third-party applications running on iPhones and Macs, the people said, asking not to be named discussing information that isn't public. While core features like the combined apps platform are still on schedule to be introduced this year, some flashier changes like the redesigned home screen will likely be held back until the 2019 software

Google faces a Monday deadline to defend changes to its shopping service that left old foes clamoring for a new wave of European Union antitrust fines. Still smarting from last year's record 2.4 billion euro ($3 billion) penalty, Google must submit the first report to the EU on how it has met a strict demand from regulators to give smaller competitors a fairer deal. Rivals say the search giant's offer to auction advertising space doesn't work because Google wins most of the spots. The U.S. company has so far insisted it's giving competitors the same opportunity to show shopping ads from retailers that its own Google Shopping service gets. Continue reading at AdAge.com SEO Company in lucknow

The picture isn't always clear when it comes to video advertising on mobile devices. That's because there are two different standards when it comes to video: VAST and VPAID. VAST is abundantly available through programmatic exchanges and loads much faster when compared to its counterpart, VPAID, but it's incapable of measuring key metrics like viewability on mobile or in apps. VPAID has problems, but not that one. And that's a big sticking point with marketers, especially because VAST is supposed to be the successor of VPAID. The difference matters all the more because mobile video saw its highest levels of ad spend through the first six month of 2017, with $2.6 billion. Continue reading at AdAge.com SEO Company in lucknow

If you've shopped online you know that whatever you bought—say, flowers or a ceiling fan—is likely to follow you all over the web. It's as if marketers think you're starting a collection. While Google's Mute This Ad program was insituted in 2012 to address this—providing users the ability to control the ads they see and signal which ads aren't interesting to them—it was applicable only on invidividual devices. On Thursday, however, Google announced an update: Mute This Ad will now allow users to keep ads from following them across all devices. Google is also expanding Mute This Ad to work inside apps and websites that partner with Google through DoubleClick (which is nearly every publisher on the planet). Continue reading at AdAge.com SEO Company in lucknow

CNN's digital darling Casey Neistat turned out to be a dud. The YouTube star, who was tasked with reshaping digital news for a new generation of CNN viewers, parted ways with the media company after failing to launch a much-hyped news program. Neistat announced the departure on YouTube, and BuzzFeed was first to report on the failed partnership. In 2016, CNN CEO Jeff Zucker threw a reported $25 million at Neistat for his digital expertise and an app he developed called Beme, which let people shoot videos only by activating the camera while it was at chest level, which was supposed to inspire people to experience events without looking through their screens. Continue reading at AdAge.com SEO Company in lucknow

Twitter is working on a new Snapchat-style feature that makes it easier to post videos on the social-media company's app, according to people familiar with the matter, aiming to attract more users and cement a nascent turnaround. The San Francisco-based company has a working demo of the camera-centered product, according to people who have seen it, but the design hasn't been finalized, nor has the timing of its debut. The tool could change significantly over the next several months, they said, asking not to be identified because the product hasn't been publicly disclosed. The goal of the new feature is to entice people to share video clips of what's happening around them. Twitter declined to comment. Social-media leader Facebook has famously copied innovations from Snap Inc.'s Snapchat, a mobile app focused on ephemeral photos and videos that's popular with younger audiences. Twitter's latest change suggests that CEO Jack Dorsey is taking cues from the ne

GDPR will rip the ad ecosystem apart, and maybe that's what our industry needs. That's because it will focus advertisers' minds and encourage them to take even greater steps to control their digital supply chains. As of May 25, when the General Data Protection Regulation comes into force, brand marketers who use or collect people's data in the EU will be potentially liable for data collection and storage practices right across their value chain. That's true whether marketers are based in the EU or not. Continue reading at AdAge.com SEO Company in lucknow

Gatorade has hired Work & Co. to help the brand with digital innovation, specifically focused around increasing engagement with consumers, according to people with knowledge of the matter. A Gatorade spokeswoman confirmed that the PepsiCo-owned brand has "partnered with Work & Co.," but declined to disclose further details. Representatives from Work & Co. referred a request for comment to the client. Work & Co. won the business following a competitive review, according to the people familiar with the matter. Work & Co.'s assignment is not expected to affect other Gatorade agencies, which include TBWA and VML. Continue reading at AdAge.com SEO Company in lucknow

This time next week, marketers' online video will be dominated by Super Bowl campaigns. So it may be a smart move by some brands to get in early hits tied to the Olympics that follow less than a week after the big game. Check out the work by Dick's Sporting Goods and Beats by Dre, which made the latest Viral Video Chart doing just that. As always, our weekly chart of digital video views reflects both organic audiences and views for videos run as paid ads. .mfp-fade.mfp-bg { Continue reading at AdAge.com SEO Company in lucknow

Last year, Apple Inc. introduced a feature called Intelligent Tracking Prevention that impacts how conversion tracking works on the Safari browser. To help ensure that conversions continue to be reported accurately and in full across your Bing Ads campaigns, the auto-tagging of the Microsoft Click ID in ad URLs is now required. How does auto-tagging of the Microsoft Click ID work? When you enable auto-tagging of the Microsoft Click ID, it allows Bing Ads to automatically add a unique click ID to the landing page URL after a customer clicks your ad. The landing page URL may look something like this: http://ift.tt/2GzEHj8. The Universal Event Tracking (UET) tag is a critical part of conversion tracking on Bing Ads. Once the auto-tagging of the Microsoft Click ID is enabled in the settings option, the UET tag will set a cookie on your website’s domain to capture the Microsoft Click ID from the ad URL that brought the customer to your website. This allows Bing Ads to connect any conv

What if we could give you a way to review your audience performance in a single view, in less than a minute, and that was easy to export?  Wish granted. We’re excited to announce the launch of Audience Segmentation, a new addition to the Segmentation feature to help you easily get deeper insights into your audiences from Remarketing in Paid Search, In-market Audiences, and Custom Audiences. 1 Out with running multiple reports to stitch together the full picture of your audience targeting performance.  In with robust audience reporting in a single view at the click of your mouse. Let’s say you’re selling sport jerseys online.  The big game is coming up and you want to reach people who are either ready to buy or are loyal customers.  You’ve been focused on Remarketing in Paid Search to reach your loyal customers with good success and recently added In-Market Audiences to your existing campaigns, to reach people in the market for jerseys. It’s been a couple of weeks and you want t

Simply put, managers manage the whole processing of a system and so do an Internet Marketing Manager, but on the web. Companies hire Internet Marketing Managers for the management of all the digital platforms and associated professionals. From digital marketing executives, SEOers, Analytics and SEM experts to Content Marketer, Copywriter and Inbound Marketers, everyone comes […] The post How to become an Internet Marketing Manager appeared first on Digital Vidya . SEO Company in lucknow

Data cleaning is utmost important for any kind of data before you can make sense out of it and generate reports. Let’s say you get a ton of data which is extremely inconsistent in spaces, Mumbai is spelt as “Mumbai”, “Mum bai”, “ Mumbai”, “Mumbai  ”, “M Mumbai”. All these 6 different spellings of Mumbai […] The post Data Cleaning Features in Power BI appeared first on Digital Vidya . SEO Company in lucknow

Currently “66%” India marketers use blogs and newsletters as the most preferred forms of content marketing to engage customers. Cross-Channel marketing, Big Data and Chatbots are the latest technologies that marketers intend to invest in 2018. Know interesting stats and insights as we summarize our Annual Research report 2018 to provide a quick analysis of […] The post Ace The 2018 Digital Marketing Game: Webinar Recording appeared first on Digital Vidya . SEO Company in lucknow

Humans have a tendency to understand things better when they see things visualized. Data Visualization is, primarily, representing data in a graphical format so that everyone including a layman can understand certain scrutiny. And no, it isn’t limited to a bar chart, pie chart or histograms. It goes far beyond that and qualifies decision makers […] The post Popular Tools for Building Visualizations appeared first on Digital Vidya . SEO Company in lucknow

Worldwide, there are over 2.07 billion monthly active Facebook users for Q3 2017 (Facebook MAUs) which is a 16 percent increase year over year. (Source: Facebook) 1.37 billion people on average log onto Facebook daily and are considered daily active users (Facebook DAU) for September 2017, which represents a 16 percent increase year over year. (Source: Facebook) […] The post Age of Facebook: Secret Skills and Traits of a Facebook Marketing Expert appeared first on Digital Vidya . SEO Company in lucknow

Abirami R works as a Data Scientist in Flutura Decision Sciences and Analytics for over 2.5 years. Being fond of Mathematics since childhood made her pursue pure Science. She holds a Master’s Degree in Statistics from Bangalore University and a triple major Bachelor’s Degree in Computer Science, Mathematics and Statistics. Abirami’s interest and passion for […] The post Abirami R. – Data Scientist, Flutura: Rising Star in the Big Data & Analytics Industry appeared first on Digital Vidya . SEO Company in lucknow

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Want to rank higher and earn more relevant traffic in search engines? On-page SEO is the foundation upon which the rest of your search engine optimization methods are built upon. On-page SEO has... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Have you got a lot of followers on Pinterest? Then it might be time to turn that into money. Provided that you’ve got a big enough followership it is possible and even lucrative to do so. There are... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Due to constantly changing nature and having a flux, SEO sometime becomes complex and convoluted to comprehend. But for the survival and success of today’s e-businesses, understanding it is equally inevitable as well. That is why different learning mediums such as SEO blogs, Guides, PDFs, Video classes are there, and the latest in the lot […] The post 5 Key Elements of a Successful SEO Infographic appeared first on Digital Vidya . SEO Company in lucknow

Have you ever wondered how much data as an individual you generate every single day? Imagine your average day, where you wake up, go to work, come back and retire. In this cycle that looks very regular and redundant, you generate gigabytes of data that you hardly pay attention to. You wake up and start […] The post The Future of Big Data: A Sequential Analysis of the Disruptive Technology’s Scope appeared first on Digital Vidya . SEO Company in lucknow

Data science and machine learning are a complex set of interconnected concepts. To remain abreast of times, you require spending time not only in conducting a lot of research but also revising concepts. Even if you are a thorough professional, you would still want to catch up with the current trends and on knowledge once […] The post 5 Vital books for Data Science appeared first on Digital Vidya . SEO Company in lucknow

Today some of the questions you asked during The Art and Science of Conversion Tracking are being answered. This webcast (now available on-demand) explores how conversion tracking on Bing Ads can help you better measure impact, enable great new features, and help improve broad match and syndication performance.   Q: When will you have a fix for the impact of Apple's Intelligent Tracking Prevention? A: We have implemented a fix for Apple's Intelligent Tracking Prevention by leveraging the MS Click ID via auto-tagging.  In the URL options of the shared library in the Bing Ads UI, you can enable auto-tagging and it will automatically append the unique click ID to the URL when a user clicks on an ad. This allows us to still track conversions back to the ad click.   Q: How can I get my Google Analytics conversion goals to show in Bing Ads? I already have tracking set up through analytics and would rather import them instead of adding UET on top for tracking. A: We currently do

Google has released a new Google Search Console beta which is live for everyone, including those who haven't received the email notifications.You just need to go to... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

An Inbound Marketing Plan creates the foundation for your Inbound Marketing Strategy. It focuses on laying out a plan for all the activities that would help drive audience interest towards your business. It helps you to deliver valuable content to your audience through each of their lifestyle stages and touch points. It provides you with […] The post Inbound Marketing Plan: 10 Steps to Create The Right One appeared first on Digital Vidya . SEO Company in lucknow

In today’s Digital World, Marketing is directly proportional to the adoption of new technology by the masses. In the year 2009, Brian Acton and Jan Koum came with their household messaging application “WhatsApp”- Which now incorporates more than 1.2 Billion Monthly users and has become essential for the masses to fulfill their regular messaging needs.  […] The post Develop WhatsApp Marketing Campaign in 5 Steps appeared first on Digital Vidya . SEO Company in lucknow

Snapchat is the latest Social bling that is something in vogue. Its booming popularity and great target base are influencing brands to come up with some engaging, intrigue and interesting Snapchat Marketing Campaigns for creating buzz and awareness for their new launches. Seeing great acceptance and conversions on Snapchat, Indian marketers are also thinking to […] The post 20 Top Snapchat Marketing Campaigns from Global Brands to Learn From appeared first on Digital Vidya . SEO Company in lucknow

If this article has caught your attention then I’m safely assuming that you’re someone who is seriously working to build a career either as a Digital Marketer or more specifically as a Social Media expert. Why should I assume so? Simple, if you’re seeking information on a professional certification, you’ve got to be serious about […] The post Bring Out Your “A” Game with these 5 Social Media Certification Courses appeared first on Digital Vidya . SEO Company in lucknow

New to SEO? Need to brush up your knowledge? SEO has its own unique set of terminology, definitions and abbreviations. Understanding SEO can be difficult especially with so many terms and... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

To target your current and potential customers, the oldest method is Email Marketing- And hands down, it is the most useful and contemporary one as well.  We all know that we can never ignore an email, does not matter how much we want to ignore it. We ought to open it so we do not […] The post Beginner’s Email Marketing Tutorial to learn A to Z of Email Campaigns appeared first on Digital Vidya . SEO Company in lucknow

Google announced a new AdWords update to make the app much more useful than now. The update allows advertisers to add, edit and remove keywords from campaigns using the app itself. Read more on... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow