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This holiday season looks a little different. Search behavior is more fluid than ever and life during a pandemic hasn’t gotten any easier. But the opportunities for success this holiday season for retailers are all still there, so how can we help you keep up? How can you react when things are uncertain and optimize when you don’t have as much time for manual updates? How can we help you do more with less? We started by looking at the holiday trends from Microsoft Advertising Insights . Now, let’s connect that to some of our favorite product “ingredients” that make up the retail recipes for success and the must-have staples to help you achieve more during trying times this holiday season. Two of our favorite “recipes” for success: Dynamic Discovery and Volume Precision Recipe #1: Dynamic Discovery (Ingredients: Dynamic search ads, automated bidding and audience targeting) When you think about adapting to changing situations, the first product “ingredient” that comes to mind should

Purpose has never been more important to how brands engage with people than it is today. We want to propose a change to the way marketers approach marketing. That it’s not about the four Ps of price, place, product, and promotion. That before the four Ps are determined, there is a more important ’P’ that needs to be decided. That ‘P’ is purpose . We’ll go even further to say that purpose is more important in driving business results than the other four Ps. It doesn’t matter what you sell — from a commodity product like paper towels or gas, to a lifestyle brand like Nike — every brand has the opportunity to connect with people through purpose. Being purposeful as marketers goes beyond what you may think of as the traditional cause marketing strategies. The definition of purpose is “the reason for which something is done or created or for which something exists.” Marketers need to challenge themselves to start with purpose and let that lead their marketing strategy and in turn, their

Join us virtually at Advertising Week – September 29 – October 8, 2020 We are excited to participate in Advertising Week 2020 (AW2020) with some great sessions and panel topics on inclusion and Marketing with Purpose.  Hear from Global Head of Marketing, Heidi Cooley, of Crocs, the iconic shoe brand, on the lessons they have learned during COVID that helped them achieve exceptional results. Kya Sainsbury-Carter, General Manager of Partnerships of Microsoft Advertising, will share three important strategies for how brands can build trust, brand love, and loyalty through purpose and inclusion. Register here . Join us for a masterclass on how marketers can partner with their research teams to measure the impact of inclusion on advertising performance.  Kelli Kemery, Global Market Research Manager of Microsoft Advertising, will lead this informative session for measuring the psychological impact of inclusive advertising. Register here . The schedule Integral Ad Science (IAS) has be

A brand image is carefully crafted over the years, and marketers around the world are being more and more careful about protecting their brand image in advertising. In native, display and social advertising, an ad appearing next to inappropriate content can seriously damage consumer’s trust. To help advertisers achieve their advertising goals while implementing the right guardrails to protect their brand, Microsoft Advertising is coming together with Integral Ad Science (IAS), the global leader in digital ad verification, to offer an additional layer of brand safety protection on the Microsoft Audience Network. Protecting advertiser’s brand equity at no additional cost At Microsoft Advertising, we know brand safety matters when it comes to creating genuine connections with customers and building lasting relationships. We kept that in mind when building our programmatic native advertising solution. The Microsoft Audience Network is guided by an uncompromising respect for brand safety

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Welcome to Microsoft Advertising’s new ‘ Open Perspectives Unplugged ’ series. This live virtual event series aims at creating conversations centred on the principles of diversity, equality, and inclusive marketing. Its focus is to drive business impact, while offering tangible ideas and solutions for your organization. The sessions will create an open space for marketers to come together to connect and learn from one another. Diverse voices will be celebrated, and unique solutions explored. We want everyone to take part and make a positive impact for both their organization and community. In the spirit of encouraging open and free-flowing dialogue, these amazing experiences will be off the record. If you miss the live event, don’t worry, you can still catch up by following Microsoft Advertising blog  where you will find a summary of the key points.  Register to all sessions Check out the exciting three upcoming sessions over the next three months.  All live sessions – REGIST

We are excited to invite you to our upcoming Mastering the Microsoft Audience Network bootcamp. Expand your reach and performance as we explore targeting, best practices and more. Level: Basic/Intermediate.  September 30 –  REGISTER NOW A large choice of events available today A variety of topics will be covered during the coming weeks and each session will be delivered by Microsoft Advertising gurus in an  interactive how-to LIVE learning experience  with demos lasting up to one hour. Here are your learning events to engage, get inspired and become an expert on Microsoft Advertising products and features.  Select your preferred session today and bookmark them in your calendar.    All sessions  -   REGISTER NOW Shopping special: part 2 Discover key strategies through audience expansion opportunities and campaign optimizations for the holiday season. Level: Intermediate.    October 7 –  REGISTER NOW Microsoft Search Partner Network   In this session, you will learn how M

The SEO process is tiresome and sometimes very annoying. But the discipline to do tedious work is a major factor behind the success of many SEOs. For your local SEO to be successful, you will have to... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow