Why Mobile Video Ads, Already Surging, Could Get a New Boost Next Month

The picture isn't always clear when it comes to video advertising on mobile devices.

That's because there are two different standards when it comes to video: VAST and VPAID. VAST is abundantly available through programmatic exchanges and loads much faster when compared to its counterpart, VPAID, but it's incapable of measuring key metrics like viewability on mobile or in apps. VPAID has problems, but not that one.

And that's a big sticking point with marketers, especially because VAST is supposed to be the successor of VPAID. The difference matters all the more because mobile video saw its highest levels of ad spend through the first six month of 2017, with $2.6 billion.

Continue reading at AdAge.com



SEO Company in lucknow

Comments

Post a Comment

Popular posts from this blog

Top 10 Digital Marketing Articles of this Week: 15th March 2024

Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game. Content Marketing 6 SEO Content Mistakes, Myths, and Misunderstandings To Rethink This Year In the world of SEO content, there are often misconceptions and mistakes that can hinder a website’s performance. Content creators and marketers need to stay updated on the latest strategies and techniques to ensure they are maximizing their SEO efforts. In a post by Kim Moutsos, she highlights six common SEO content mistakes, myths, and misunderstandings that need to be reevaluated this year. By rethinking these common mistakes and myths, content creators can improve their SEO efforts and dr
Read more

The Secret to Search Engine Marketing Success in 2018 : Webinar Recording

With 2018 approaching, it is time for business entities to get updated with the latest search marketing trends to ensure business success. During the live webinar interaction with Prashant Nandan, Senior Director – Digital Trading & Buying, Amplifi India-Dentsu Aegis Network, the secrets to Search Engine Marketing (SEM) success in 2018 were revealed.  He’d highlighted upon […] The post The Secret to Search Engine Marketing Success in 2018 : Webinar Recording appeared first on Digital Vidya . SEO Company in lucknow
Read more

How Keywords Plays An Important Role In Doubling Your Website’s Traffic

Today in the era of digital marketing, keywords plays crucial role in online marketing. They are very important for every business website as they drive targeted business traffic to your business. What are Keywords? Keywords are the most fundamental and significant element of digital marketing. They act like connectors for digital marketers that connect them […] The post How Keywords Plays An Important Role In Doubling Your Website’s Traffic appeared first on Digital Vidya . SEO Company in lucknow
Read more