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Showing posts from May, 2023

Introducing new website insights for Universal Event Tracking Tag

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Understanding user engagement on your website is important to your business and for measuring the impact of your ad campaigns. To help you better meet your business needs and drive more traffic and conversions, we’re excited to introduce UET Insights, a valuable new feature that will be automatically enabled on a rolling basis starting on July 3rd, 2023, for your existing UET tags. This feature includes new data collection to provide you with valuable insights and improve ad targeting. Understanding UET tag Microsoft Advertising UET tag is a powerful tool that enables advertisers to unlock a range of features such as conversion tracking, remarketing, and automated bidding strategies. By enabling UET Insights, advertisers can now amplify the value of UET by using additional data signals to gain visibility into their web traffic insights and better their campaign performance. Key features of UET Insights More powerful website data in a built-in dashboard UET Insights provide a rob

Weekly Infographic PTB: How to Measure, Track & Optimise Pillar Pages on Your Website

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As search engine algorithms become more advanced, the importance of having a well-structured website increases. Among the most effective ways to enhance user experience and optimize your website’s ranking is by implementing pillar pages. These pages are comprehensive and in-depth resources that cover broad topics relevant to your business or industry.  Are you looking for ways to enhance the performance of your website? Pillar pages are a critical component of your site’s overall content strategy. They provide a foundation for SEO, generate high-quality traffic, and offer a wealth of value to your target audience. However, measuring and optimizing pillar pages is difficult as they require deeper analysis. Fulcrum Forge has created an informative infographic that outlines the process of measuring, tracking, and optimizing your pillar pages. By following it, you’ll be able to gain insights into your pillar page performance, make data-driven decisions, and enhance your site’s SEO. Give

Weekly Digital Marketing News Round-Up 26th May 2023

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google Shares New Information on Topic Authority: An SEO Ranking System For News Websites  In the world of online news, the competition for attention can be fierce. That’s why Google’s recent announcement about its new Topic Authority system is noteworthy. This ranking system values original reporting and prioritizes local and regional publications over major national news sources. This means that publishers who focus on providing excellent coverage of a particular topic or region may see more success with Topic Authority. It’s a refreshing change of pace in a world where clickbait articles and sensational headlines often dominate the online news landscape. With Topic Authority, journalistic integrity and genuine expertise seem to be rewarded. Google Job Search Bug: Not Showing Recent Job Postings Job searching can

Microsoft + Roku: Key findings across Retail, Tech, and Travel

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In an industry-first collaboration, Microsoft Advertising and Roku connected the dots between TV streaming, search, and native advertising. The result? By matching Microsoft and Roku’s powerful data sets together, we gained insights into audience behavior and media effectiveness across three key verticals: Retail, Technology, and Travel. The data shows that ads are run concurrently on both Microsoft Advertising and Roku platforms, the impact of cross-channel lift is increased. Here you’ll find an in-depth look into our findings and best practices for brand marketers within these verticals. Retail case study View video: https://www.microsoft.com/en-US/videoplayer/embed/RW14Oba Roku TV streaming ads proved to be highly successful in driving an increase in online behaviors on Bing. On average, we saw a +9% lift in brand searches per user and a whopping +43% lift in overall retail brand search volume, after seeing a retail TV streaming ad.Click through rates (CTRs) on Audience Ads inc

3 tips for marketing in economic uncertainty

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Brands are feeling the pinch, and with this comes increasing pressure to pull back advertising spend. So, the question on many marketers’ minds is: How do I prioritize advertising amid economic uncertainty, especially with reduced funds? Microsoft Advertising has been helping brands take smart risks and find creative, resourceful, and innovative ways to stay present with their audiences. We have insightful stats and three tips to help you get started, too. In this video, we discuss the power of retail media, why being bold and flexing your creativity pays off, and how to show empathy with action. View video: https://www.microsoft.com/en-US/videoplayer/embed/RW14vv5 Stay informed Sign up for the Microsoft Advertising Insider newsletter to keep up with the latest insights, product news, tips and tricks, thought leadership, customer success stories, and resources. SEO Company in lucknow

Weekly Infographic: Boost Your SEO Game: 36 On-Page Checklist Items to Drive More Organic Traffic!

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As a business owner or marketer, you likely realize the significance of appearing high in search engine results pages (SERPs). The best way to increase your organic search visibility is through search engine optimization (SEO). And within SEO, on-page optimization is a crucial aspect of your website. This process involves optimizing various elements within your web pages to make them more search-engine friendly, such as title tags, meta descriptions, and header tags. Doing so makes it easier for search engines to discover and index your site and helps you target the right audience.  When optimizing your website for better search engine visibility, there are many different things to remember. That’s why having a comprehensive checklist can be so helpful. PageTraffic has compiled a 36-point on-page SEO checklist covering all the bases. From keyword research to improving website speed and user experience, this guide has everything you need to ensure your website is optimized for maximu

Top 10 Digital Marketing Articles of this Week: 19th May 2023

Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game. Content Marketing 4 Stages of Creating a Content-Driven Marketing Engine Are you tired of aimlessly creating content for your business without seeing any real results? Then check out Henry Jones’ post on the 4 Stages of Creating a Content-Driven Marketing Engine. Jones breaks down the process into four easy-to-follow stages: laying the foundation for your content strategy, measuring your success, and constantly adjusting. By following these stages, you’ll be able to create a powerful marketing engine that attracts and retains customers through valuable and consistent content. 10 To

Weekly Digital Marketing News Round-Up 19th May 2023

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Microsoft Enhances New Mobile-First Experiences for Bing & Edge  With the addition of mobile-first experiences and cross-platform chat continuity, Bing is becoming more powerful and integrated than ever before. Imagine seamlessly integrating Bing into your Skype group chats or Edge mobile app, giving you deep context for content and more productive brainstorming sessions. Additionally, the SwiftKey keyboard integrates AI-powered Bing for drafting text and built-in translation, greatly improving multilingual communication. Google Shares SEO Best Practices for News Websites  In today’s digital age, having a strong online presence can be the difference between a news site’s success and failure. While many factors contribute to a site’s ranking on search engine result pages, content quality and effective use of stru

Answer The Public Review: Features, Pricing, Alternatives and How to Find Commercial Intent Keywords and Bring More Traffic

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Content reigns supreme here, as anyone who has little understanding of how the digital world works will attest. In addition, anyone who wants to make use of this fact needs to know how to make content that people enjoy. It is not easy to create excellent content. Making content that really produces search traffic is much more troublesome. To get more traffic from search engines, you need to use SEO strategies like keyword research to come up with better content ideas. There are numerous resources available for keyword research. However, there are only a few tools that provide extremely distinctive features. “Answer the Public” is one of them. It is an important tool for your content marketing strategies. In this Answer The Public reviewpost, we are going to discuss the features and pricing of this tool and show you how to make good use of it to achieve your marketing objectives. What Is Answer The Public? Answer The Public is a tool used for researching keywords and coming up with a

Clickretina: Premier Pay Per Click Marketing Company in Lucknow

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  In today's digital age, online visibility is crucial for businesses to thrive. Clickretina, a leading Pay Per Click marketing company in Lucknow , specializes in driving targeted traffic and maximizing brand exposure through effective Pay Per Click (PPC) campaigns. This article explores the expertise and services offered by Clickretina, along with the benefits of choosing them, client success stories, and the reasons why Clickretina stands out in Lucknow's competitive market. Expertise and Services Clickretina boasts extensive experience in creating and managing successful PPC campaigns. Their expertise includes: Conducting targeted keyword research and analysis to optimize campaign performance. Crafting compelling and optimized ads to maximize click-through rates and conversions. Designing and optimizing landing pages for enhanced user experience and conversion rates. Constantly monitoring and tracking campaign performance to make data-driven optimizations. Implementing conv