At Microsoft Advertising, we understand time is valuable — and there are a lot of demands on this precious resource. You’re constantly toggling between setting up campaigns, reviewing performance and trying to pinpoint the most important things to optimize, so you can reach the right audience at the right time while achieving your best return on ad spend. Let’s say you’re a travel agency running campaigns for summer vacation packages. You want to attract new customers who are interested in your packages by targeting In-market Audiences and existing users in your Remarketing list — specifically those who visited your vacation page and spent time doing research but didn’t buy anything. Right now, your campaigns are set up and organized by exotic vacation destination and contain thousands of ad groups. This means you’d need to associate audiences across every single ad group, which is a time-consuming process. Microsoft Advertising has a solution — we’re rolling out our campaign-l
