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Showing posts from August, 2023

Weekly Infographic: 11 Reasons You Should Do An SEO Audit

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In today’s digital age, search engine optimization (SEO) is key to driving traffic to your website and ultimately increasing revenue. This is where an SEO audit comes in. An SEO audit is a detailed analysis of your website’s current SEO status and what improvements can be made. It examines everything from keywords to page speed backlinks to site architecture. Think of it as a check-up for your website’s health. By conducting an SEO audit, you can identify areas for improvement and create a solid plan to boost your website’s ranking on search engine results pages (SERPs). Corey Wenger’s informative infographic outlines 11 reasons everyone should do an SEO audit. From identifying technical issues to ensuring your website is user-friendly, an audit is the key to unlocking your website’s true potential. The post Weekly Infographic: 11 Reasons You Should Do An SEO Audit appeared first on PageTraffic Buzz - SEO, Search Marketing, News, Events, Guide . SEO Company in lucknow

Top 10 Digital Marketing Articles of this Week: 25th August 2023

Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game. Content Marketing How To Optimize Your Content for Google’s Search-Generative Experience  In today’s digital world, having great content on your website is not enough. To truly stand out and attract more traffic, optimizing your content for Google’s Search Generative Experience is essential. In a recent post, Jim Yu has shared some insightful tips and tricks on doing just that. From understanding the role of structured data to creating content that’s easy to read and visually appealing, Yu’s advice is invaluable for anyone looking to improve their website’s visibility and user exper

Weekly Digital Marketing News Round-Up 25th August 2023

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Search Liaison Danny Sullivan Joins Google Podcast “Search Off the Record” to Discuss Ranking Systems & Updates  In a recent episode of the “Search Off the Record” podcast, Search Liaison Danny Sullivan joined the conversation to shed light on Google’s ranking systems and updates. Sullivan emphasized that Google’s ranking system is not a single algorithm but a combination of multiple systems. This dispels the common misconception that there is one definitive algorithm that determines search rankings. Instead, Google employs a complex network of algorithms that consider various factors. It’s important to note that Google’s increased transparency regarding its ranking systems and updates does not necessarily indicate more frequent changes. While Google has been sharing more information about its processes, this does

Weekly Infographic: How to Write a Landing Page that Works [INFOGRAPHIC]

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Regarding online marketing and advertising, the importance of a landing page cannot be overstated. A landing page is a web page specifically designed to convert visitors into customers or leads, and it is usually the first page that someone sees after clicking on an advertisement or search result. A landing page aims to engage visitors, offer them the information they need, and encourage them to take action. Whether it’s filling out a form, making a purchase, or signing up for a newsletter, the success of your online marketing efforts often depends on the effectiveness and appeal of your landing page. In short, if you want to maximize your conversion rates and generate leads or sales, investing in an engaging and optimized landing page is necessary. Giraffe Social Media created an infographic that breaks it down into easy-to-follow steps. From creating a clear call to action to keeping your page simple and uncluttered, this guide will help you optimize your landing page and boost yo

Weekly Digital Marketing News Round-Up 18th August 2023

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google’s John Mueller Answers Why a Site Doesn’t Rank for Low Competition Keywords Despite “Good” SEO In a recent discussion, Google’s John Mueller shed light on why a website may not be ranking well despite implementing good SEO practices. According to Mueller, Google’s advice usually focuses more on the technical aspects of SEO, such as structured data, page speed, and content quality. However, site promotion should be given more emphasis. This suggests that while a website may excel in technical optimization, it may still need to improve to rank if it lacks effective promotion strategies. Google Introduces the New Option for Businesses to Add Social Media Profile Links in their Google Business Profile Google has rolled out a new feature that allows businesses to include links to their social media profiles in the

Top 10 Digital Marketing Articles of this Week: 18th August 2023

Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game. Content Marketing The AI and Content Marketing Paradox: Empowering and Threatening the Future In a world where technology is advancing faster than ever, the paradox of AI and content marketing is becoming increasingly apparent. On the one hand, AI can empower marketers with the ability to analyze consumer behavior and create personalized content at scale. On the other hand, it threatens the future of traditional marketing roles as machines become more proficient in tasks such as content creation and distribution. Jennifer Torres’ post delves into this paradox, exploring how AI is bo

Updates to Advertiser Identity Verification

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In June, we published a blog update sharing that Advertiser Identity Verification (AIV) would be required for all customers prior to August 1, to continue showing ads globally. After additional review and consideration, our approach to unverified advertisers has been slightly modified to provide additional time to optimize our process while reducing impact to our customers. All advertisers will still be asked to complete AIV when they set up a new account. Ads will only be paused in a few scenarios for advertisers whose verification has not been completed: Advertisers whose ads will serve in the European Economic Area (EEA) will have 30 days to complete verification for ads to continue serving in the EEA. If AIV is not complete within 30 days, eligibility to serve ads in the EEA will be suspended until successful completion of AIV. Advertisers whose account has been flagged by systematic checks related to risk for advertisers or those who use our products. Ads will not se

Weekly Infographic: 8 Reasons Your Business Needs a Local SEO Strategy [Infographic]

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If you’re a small business owner, you know how important it is to stand out from your competitors. That’s where local SEO comes in. A local SEO strategy can ensure that your business appears at the top of search engine results when someone is looking for products or services in your area. By optimizing your website with relevant keywords, creating local business listings, and getting online reviews, you’ll help potential customers find and choose your business over others in the area. Plus, with most consumers using online searches to find local businesses, a strong local SEO strategy is crucial for success. By tailoring your online content to local search terms and optimizing Google My Business profiles, you can improve your ranking in local search results. But there are even more benefits to a local SEO strategy than just increased visibility. From building trust with customers to stand out from competitors, the infographic by SMA Marketing highlights eight compelling reasons why

Weekly Digital Marketing News Round-Up 11th August 2023

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google’s John Mueller Answers on the Impact of Using the Article Semantic HTML Element During a recent Google Webmaster Central office-hours hangout, John Mueller addressed a question about the impact of using the Article Semantic HTML element. Mueller stated that using the Article element can help search engines understand the structure and context of content on a webpage. This can lead to improved indexing and ranking of the page in search results. However, he also mentioned that simply adding the Article element to a webpage will not guarantee higher rankings. It is important to focus on creating high-quality, relevant content that users will find valuable. Using the Article element is just one aspect of optimizing a webpage for search engines. Google Officially Announces to Downgrade Visibility of HowTo and FAQ R

SEO Best Practices: How to Rank Higher in Search Engines on Google

Welcome to the world of SEO, where ranking higher in search engines is the ultimate goal. In today’s digital age, having a strong online presence is crucial for any business or website. And that’s where SEO comes into play. But how exactly does Google determine which websites deserve to be at the top? What are the best practices you should follow to increase your chances of ranking higher? Don’t worry, we’ve got you covered! In this blog post, we’ll explore the ins and outs of SEO and share some actionable tips on optimising your website to climb those search engine rankings. So buckle up and get ready to discover how you can become an SEO superstar! How does Google rank websites? Google’s ranking algorithm is a closely guarded secret, but we do know some key factors that influence how websites are ranked. One important factor is the relevance of the content to the user’s search query. Google uses complex algorithms to analyse web pages and determine their relevance based on various

Weekly Infographic: 6 Hacks You Can Use To Write SEO Blog Post Articles Faster (Infographic)

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Maximizing your site’s organic traffic in digital marketing is crucial to success. And to increase organic traffic, you need to improve your site’s ranking on Google. This is where a strong SEO strategy comes into play — but it’s not just about following on-page and off-page SEO best practices. Another important aspect of SEO is writing strategically, ensuring that your content is search engine-friendly and user-friendly. Creating optimized blog posts for search engines can be time-consuming and require a lot of effort. However, some proven hacks can help you write SEO blog post articles faster without compromising quality. Semrush created a comprehensive infographic highlighting six crucial tips that can save you time and smooth out the writing process The post Weekly Infographic: 6 Hacks You Can Use To Write SEO Blog Post Articles Faster (Infographic) appeared first on PageTraffic Buzz - SEO, Search Marketing, News, Events, Guide . SEO Company in lucknow

Weekly Digital Marketing News Round-Up 4th August 2023

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine John Mueller Suggests SEO Professionals Should Delegate Website Management In a recent discussion, John Mueller, Google Search Advocate, shed light on the topic of Wix SEO vs. WordPress, website tech, and preparing for change. Mueller emphasized that both Wix and WordPress can be optimized for SEO success, but each platform has its own set of strengths and limitations. He advised users to consider their specific needs and goals when choosing between them. Additionally, Mueller stressed the importance of staying up-to-date with the latest website technologies and trends to ensure optimal performance and visibility in search results. Google Unveils New Features and Updates for the Chrome Mobile Browser to Enhanced Mobile Search Google Chrome for mobile has recently made an update that introduces related searches to th

Performance Max open beta and other updates for August

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Welcome to the August edition of the Microsoft Advertising product roundup. This past month we celebrated our partners , but now we have some key product updates to recap and share. Let’s dive right in! This month’s top story: Microsoft Advertising’s Performance Max now in open beta Have you heard? We’ve now introduced Performance Max (PMAX) , a new campaign type that perfects your creative and targeting combinations through automation. This is now in open beta for all advertisers worldwide. There are a few requirements you’ll need to set up your first PMAX campaign, such as making sure you have conversion signals. If you’re interested in trying PMAX for yourself, check out the blog above and reach out to your Microsoft Account Team or Support . Change of plans to UET web insights rollout We also have an important update from a previous blog as our plans have changed. The original plan was to automatically roll this feature out to advertisers using UET starting on Monday July