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InMobi, a leading provider of marketing and monetization technologies, announced the expansion of its collaboration with Microsoft Advertising to Mainland China. Effective June 2023, marketers in China will now be able to access an integrated solution to enhance their campaigns by harnessing the search and native display features of Microsoft Advertising. InMobi will assist Microsoft Advertising’s enterprise and strategic sales, account management, marketing, finance, collection, and billing for customers in Mainland China. This builds on an existing and successful collaboration between Microsoft and InMobi, which started in July 2018 and has since been extended to include Microsoft Advertising’s solutions across nearly 75 countries and regions, including India, Southeast Asia, the Middle East, Africa, and now Mainland China. “We’re thrilled about the expanded collaboration between Microsoft Advertising and InMobi. This is set to provide regional marketers with the tools to create

A product page is an essential component of any e-commerce website. It is a dedicated page that provides detailed information about a specific product. The purpose of a product page is to showcase the product, highlight its features and benefits, and persuade the customer to make a purchase. A well-designed product page should include high-quality images, accurate product descriptions, pricing information, customer reviews, and clear call-to-action buttons. It should also be easy to navigate and provide all the information a potential customer may need to make an informed decision. Overall, a well-optimized product page can significantly enhance the user experience and increase conversions. E-Commerce Nation has created an informative infographic that outlines the key elements needed to build a successful product page. The infographic covers everything from the layout and design of the page to the product description and customer reviews. By following the guidelines provided in this

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google Announces Several New AI-Powered Features for Google Maps Google announced several new AI-powered features for Google Maps, enhancing the user experience and making navigation more immersive. One of the notable additions is the Immersive View feature, which provides users with detailed 3D previews of their routes. This feature allows users to understand their journey better and plan accordingly. The Maps Lens tool, which utilizes AI and AR technology, is expanding to over 50 more cities worldwide. This tool enables users to explore their surroundings with the help of augmented reality overlays. Moreover, Google Maps is now introducing new visual search results, including photos for thematic queries like “animal latte art.” This enhancement will give users a more visually appealing search experience and make fi

It’s an understatement to say life is busy for small and medium-sized business owners. As a founder, blogger, or SMB innovator, you juggle a lot—meaning everything: from creating a product to offering a service, managing a team, and developing ad content to promote your product or website. Money is going out to bring money in. Money is coming in, but never fast enough. You want more traffic to your site. You crave more time with your family and friends. With work often being a 24/7 lifestyle, you’re always seeking new ways to easily bring in more income. Created with you in mind, we developed Microsoft pubCenter . It’s a simple way for creators and small to medium-sized publishers to earn money from their site with a code-on-page ad solution. Sign up today and start earning more with Microsoft pubCenter. Microsoft pubCenter: A simple and effective way to monetize your content Here’s how Microsoft pubCenter works: you enable ads to be shown on your site, advertisers from the Mic

The Spikes Asia Academy, returning in person for 2024, is now open for registration . Open to creatives and brand marketers under 30, the Academy nurtures ambitious new talent from the region, who are eager to unlock the power of creativity and reach the next level in their careers. The Spikes Asia Academy will feature a two day learning programme with world-renowned CEOs, CCOs, CMOs, directors and creative superstars. Two Deans have been appointed to head up the Academy, Merlee Jaymee, Chairmom / Founder, The Misfits Camp and Guan Hin Tay, Creative Chairman, BBDO Singapore, who will shape the programme and deliver a world-class learning experience for students. The Spikes Asia Academy’s theme for 2024 is “Fear-proof” and the programme aims to deliver a groundbreaking interactive creative thinking course that transforms fear from an inhibiting force into a powerful tool for creativity, motivation, and success. The programme promotes creative intelligence and fosters courage, ambition,

Spikes Asia announces its Jury Presidents, including a Taiwan-based agency for the first time 26 October 2023 – Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has announced today that submissions are open for 2024, in addition to revealing the Jury President line-up. 2024 sees the highest number of markets represented across the 13 industry experts, which are: Australia, Mainland China, India, Japan, New Zealand, the Philippines, Singapore, South Korea and for the first time, a Taiwan-based agency. Alice Chou, Chief Creative Officer, Dentsu Creative, Taiwan , who will preside over the Direct and Outdoor Juries, said: “Spikes Asia is a pivotal creative platform in Asia, and I’m very honoured and thrilled to be representing the first Taiwan-based agency on the Jury President line-up. In this era of profound change, old orders crumble, new platforms emerge, everything is undergoing reinvention. As technology advances, creativity m

Reach predefined segments of highly engaged users, exclusively available in Microsoft Invest Every advertiser wants to drive personalized engagement with their customers by implementing a smart digital ad strategy that leads to business results. The question is—How do you reach interested audiences efficiently and at scale, and achieve better outcomes? Starting today, with Microsoft audiences in Invest, you can reach highly engaged Microsoft users programmatically with all the customization you need to achieve your specific business goals. Microsoft owns a unique set of assets, including our search engine Bing, our browser Edge, and other proprietary solutions that offer privacy-safe consumer data sets from powerful data signals. With Microsoft demographic and in-market audiences available in Invest, you’ll now be able to reach more than one billion people who use Microsoft's consumer web services and leverage the power of search intent to improve the performance of your camp

On-Page SEO refers to the optimization techniques used to improve the visibility and ranking of a website on search engine results pages (SERPs). It involves making changes and optimizations directly on the website, such as optimizing meta tags, headings, and content. On-Page SEO plays a crucial role in attracting organic traffic and ensuring that the website is easily discoverable by search engines. By incorporating relevant keywords, creating high-quality content, and improving the overall user experience, On-Page SEO helps search engines understand the website’s relevance and value to users. Additionally, it includes optimizing page load speed, mobile responsiveness, and site structure, all of which contribute to a better user experience and higher search engine rankings. Finalsite has designed an informative infographic highlighting the ten best practices for On-Page SEO. This infographic is a valuable resource for anyone looking to enhance their website’s performance and increa

Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game. Content Marketing B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research] In the ever-evolving world of B2B content marketing, staying updated with the latest benchmarks, budgets, and trends is crucial for success. A recent research by Stephanie Stahl sheds light on the outlook for 2024 in this dynamic field. The post provides valuable insights into the changing landscape of B2B content marketing and offers a glimpse into what lies ahead. By analyzing industry data and trends, this research aims to help marketers understand the benchmarks they must strive

ChatGPT is an advanced language model developed by OpenAI. It uses state-of-the-art deep learning techniques to generate human-like responses conversationally. The model has been trained on a massive amount of data from the internet, enabling it to understand and generate text on a wide range of topics. ChatGPT has proved valuable for various applications, including customer support, virtual assistants, and content generation. Its ability to understand context and provide coherent responses has made it a popular choice among developers and businesses. ChatGPT promises to revolutionize our interactions with AI systems with continuous improvements and updates. When it comes to AI-generated content, maintaining the right tone is crucial. The tone of your content sets the stage for how your audience receives it. That’s where ChatGPT tone modifiers come in. These modifiers help you fine-tune the tone of your AI-generated content to align with your brand voice and connect with your target

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google Announces New Tools To Enhance EV & Energy  Info in Search Results Google has made significant updates to its search engine results pages (SERPs) to provide users with more detailed information about electric vehicles (EVs) and home energy options. With these updates, users can now find more comprehensive data about EVs, including pricing information and range estimates, directly in the search results. This will make it easier for individuals considering an EV to compare different models and make an informed decision. Google has also introduced an updated fuel cost calculator that allows users to compare the costs of using an EV versus a traditional gas-powered vehicle. Lastly, Google has included a new feature that offers home energy efficiency details in search results. This will enable users to access in

Create holiday ad campaigns that convert with Microsoft Advertising’s insights and tips At this very moment, your consumer is scrolling for holiday gifts, searching for something special. The gift Mom will love. The gratitude a partner will feel. And, as brands across the globe prepare campaigns to reach festive season shoppers, ad teams face many questions, including: What are the highest converting months? Online or in-store—where to dedicate our ad dollars? Are consumers splurging or saving this season? Do we target mobile, desktop, or both? We have answers. To empower your team to achieve more this holiday season, Microsoft Advertising created a holiday advertising guide packed with key insights and actionable tips— Your Festive Season Marketing Playbook . Because building smart ad strategy has everything to do with knowing the latest trends and unique expectations shoppers have in 2023. These are just some of the insights we’ll share with you: Starting early is key . In

In 2010, when the term “backlinks” first gained traction, blog commenting was the go-to strategy for bloggers navigating the digital landscape. The very notion of employing multiple tactics for link generation seemed overwhelming, making blog comments an inviting choice. Fast forward to 2023: the landscape has evolved. Google’s algorithms are smarter, and the competition is fiercer. Yet, the importance of blog commenting remains steadfast. Simply put, blogging allows individuals to engage with their audience by discussing various subjects. Blog comments serve as a vital channel for building this blogger-reader relationship. We’ve compiled an extensive list of high quality blog commenting sites across various niches (all with high Domain Authority), providing readers with ample opportunities for meaningful interactions. 2023’s List of Trusted High Quality Blog Commenting Sites (With Domain Authority) Why Should You Comment on Blogs? Delving into blog commenting might seem q