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View video: https://www.microsoft.com/en-US/videoplayer/embed/RE2Pe2t Bing Ads name change — The evolution of Microsoft Advertising These days, marketers have more power than ever to identify and reach customers. With data, AI and automation at your fingertips, it’s no longer just reaching more people that matters to growing your brand. It’s about making each connection feel one-to-one, at just the right time and place. More meaningful, more timely, and more valuable — this is how we see advertising evolving. We’re evolving, too. We’re changing our name from Bing Ads to Microsoft Advertising. It’s a simple shift because our clients and partners already know us as Microsoft, and many are already tapping into our new advertising products that go above and beyond search, such as the Microsoft Audience Network . You'll see the change start today as BingAds.com becomes MicrosoftAdvertising.com . Our partner program is evolving too, becoming the Microsoft Advertising Partner Progra...

Starting in August 2019, Bing Ads will no longer support the ability to create destination URLs at all entity levels (keywords, ads, ad groups and campaigns). By the end of 2019, we’ll begin the process of no longer serving entities with destination URLs. In preparation for this change, we strongly encourage you to take steps to migrate your existing destination URLs to final URLs. There are some important advantages to taking care of this step:   More efficient tracking management:  Manage and update tracking information for multiple URLs with a single shared tracking template. Turn hundreds or thousands of URL edits into one quick change. Less down time; more conversions and clicks:  Updates to tracking templates don't require an editorial review. This means your ads keep running, so you don’t lose out on potential conversions. Additional tracking insights:  You can add both  URL parameters  and  custom parameters  to your tracking templat...

When it comes to voice technology and conversational AI, there's been a lot of talk, and a lot of speculation. There’s no denying that voice offers compelling advantages over its predecessors including the mouse, keyboard and touch screen – especially when it comes to accessibility and inclusion. For instance, Microsoft’s Seeing AI app is transforming the lives of the visually impaired.    But still, there are lingering questions. Can voice technology live up to the hype? Will tech builders be able to overcome trust issues from leery consumers? How does Cortana stand out from the competition? The Microsoft Market Intelligence team teamed up with Bing Ads Marketing to dig into these tough questions and others to find out what consumers are saying. Here are three of our key findings:   80% of digital assistant users report being somewhat or very satisfied. Even at this very early stage, respondents like using voice and are satisfied with their digital assistant...

Do you want to know the return on investment of your advertising dollars? Are you interested in discovering how tracking analytics can help you optimize your campaigns more effectively? Do you need to learn more about what changes are required due to the recent Safari and Firefox updates? Sign up for The Art and Science of Conversion Optimization webcast at 11 a.m. (PDT) on April 25 to get up to speed on these topics. Stein Broeder, senior marketing communications manager, Aaron Lauper, senior product marketing manager and Milton Reis, account executive at Microsoft, will be your guides to making the most of Universal Event Tracking (UET), from tagging to targeting. We'll also be joined by special guest Manish Mohan, director of paid media at NetElixir, who will discuss conversion tracking success stories and the best practices that enabled them. Learn how conversion tracking on Bing Ads can help you better measure impact and enable great features like Remarketing, audience ...

We're excited to announce the global release of a new extension, exclusively on Bing Ads — Action Extensions. This extension allows you to highlight a clear call-to-action on your text ads to entice customers to immediately click and drive them to your website.  Advertisers who participated in the beta have seen an average click-through-rate (CTR) increase of 20% when they served Action Extensions in their ads. Action Extensions are available in all Bing Ads markets on both PC and mobile devices. Advertisers across many verticals can leverage up to 70 pre-defined Action Extensions in all Bing Ads supported languages (English, German, French, Spanish, Italian, Portuguese (Brazil), Dutch, Swedish, Traditional Chinese, Danish, Finnish, and Norwegian). PC layout : Mobile layout : Mobile layout with an Action Extension and sitelinks :   Key details about Action Extensions Like sitelinks, clicks on Action Extensions will be charged the same cost-per-click (CPC) as c...

The Engage with Bing global sweepstakes ended on March 1, 2019. We were thrilled and grateful to receive over 200 entries from all over the world. Thank you so much for participating and a huge congratulations to all our prizewinners 1 . The winners Grand Prize: Trip for two individuals of winning agency to Bing Partner Summit in May 2019 at Microsoft Headquarters (awarded to participating agencies in North America only). Winning agency: Chacka Marketing (Florida, USA) Grand Prize: Trip for two individuals of winning agency to Bing Day Dublin in April 2019 (awarded to participating agencies in EMEA only). Winning agency: Clicky Media (UK) First Prize: Xbox One (one device awarded per agency to two agencies in North America, EMEA, and APAC). Winning agencies: Mockingbird Marketing and HEY (North America), Agora Integrated Marketing and Avvio Revmac (EMEA), Optimus PPC and Semantic Labs (APAC) Second Prizes : $250 Amazon gift card (awarded to 5 randomly drawn individuals)....

“Past behavior is one of the strongest predictors of future behavior.” You've no doubt heard this popular maxim, and as a digital marketer, it's true: your own first-party customer data, such as a list of your customers who made a previous purchase, is an incredibly valuable data source — an audience to reconnect with. After all, no one knows more about your customers than you, using the treasure trove of customer data you have access to via your customer relationship management (CRM) tools. What if you could bring your own first-party customer lists onto the Bing Ads platform for intelligent targeting, such as your platinum-level customers, loyalty program customers, highest lifetime-value customers, newsletter subscribers — or even customers you want to avoid targeting and exclude? Custom Audiences can help you anticipate your customers’ needs and reach them with the right message. You can bid more aggressively for those high-value customers, whether you’re helping them...

View video: https://www.microsoft.com/en-US/videoplayer/embed/RE2Ooqi As we near the end of Women’s History Month, an annual tradition that highlights the contributions of women to events in history and contemporary society, we stand prepared to continue the work and strive to make an impact for progress. There’s so much more we can do beyond recognizing phenomenal political, cultural, social and economic achievements and contributions by women in history, the incredible women in our own lives and those that inspire us around the world. Watch the short video above about some of the amazing women who have inspired many of the colleagues on our Bing Ads team. The future is female The United Nations declared the theme for International Women’s Day 2019 to be “Better the Balance, Better the World.” This theme has grown into an annual campaign to drive gender balance around the world. This is a call-to-action for gender balance across all segments of society: boardrooms, government, ...

With the advent of technology and an increasing number of connected devices, it's critical for every business large or small to establish a digital footprint to stay relevant in today’s digital economy. Bing Ads boosts digital interactions for businesses and helps connect people with relevant information in the moments of the consumer decision journey that matter the most.   While digital advertising is incredibly powerful and open, it is also prone to abuse by bad actors trying to defraud and deceive users by delivering harmful and misleading ads, with persuasive content and innocent looking URLS that lead to phishing, malware attacks and other types of fraud.   At Bing Ads, we're committed to delivering accurate and relevant information to our customers and protecting them from low quality or harmful experiences. We have a dedicated team of policy professionals who keep our Bing Ads policies up to date to help ensure a safe ecosystem for our end users, advertisers, and...

As part of a continuous effort to make importing campaigns from Google Ads easier and more effective for you, take a look at the improvements we've made in Bing Ads Editor:   Better mapping of campaigns with Google Ads to make imports more reliable. Same import and scheduling options as Bing Ads online. Direct import of campaigns to the Bing Ads server to save time, so you don’t have to review everything locally. Customized import options In the Choose import options window, you can now select specific items to import, and you have the ability to adjust your Bids and budgets , and Landing page URLs . You can also specify settings for targeting and ad extensions and modify Tracking templates . Now that your campaigns import directly into the server and your updates go live automatically, you’ll save a lot of time and you won’t need to manually post your changes. However, you’ll still have the opportunity to pause newly imported campaigns to review them before going live. ...

Are you interested in learning how you can reach a broader audience across networks? And how you can create campaigns with a single, global platform?   Then join the Art and Science of Maximizing Audience Volume webcast at 11 a.m. PST on March 21. Pedro Bojikian, Sr. Product Marketing Manager at Microsoft, will discuss the recent Microsoft and Verizon Media search partnership and how this enhanced partnership will make it easier for marketers to manage search engine marketing campaigns. By aligning campaigns under Bing Ads, marketers will benefit from the deep audience understanding contained in the Microsoft Graph, and from Microsoft artificial intelligence (AI) capabilities that help connect you to the right audience with the right message, across any device.   We'll cover a variety of topics, including:   New partnership overview Expected migration timeline Volume increase How to get ready There will be a live Q&A session at the end of the presentatio...

You’ve built a beautiful website, added a reservation cart, and offered special packages at multiple price points. You’re ready to make a realistic advertising plan to promote your company to travelers searching for what you offer. You want your business to show up in travelers’ searches, but how?   From a search for the dream trip to formulating a plan, from booking a reservation to finalizing details on arrival, there are dozens of touchpoints on a traveler’s decision journey. With so many possible stops on their way to becoming your customers, you need solid and actionable information about the way travelers search for and purchase travel related offers. Plotting a new map to customers If you need a new map to find more customers, we’ve got data to show you what’s trending in travel searches. We want to help you turn searchers into customers. The details on how travelers are searching might surprise you.   Do you know at what points in the decision journey a traveler...

We live in a brave new world where technology has redefined not only how we live and work — it has transformed our habits and expectations. We live in a world where digital and physical experiences are merging. Where interactions and transactions are increasingly on-demand, seamless, and personal. Where a digital assistant can hail an Uber, manage our appliances, and restock our pantries. And as Generation Z acquires increased buying power and women, minorities, and the LGBTQ community experience substantial economic growth, brands that want to engage these high-value segments must evolve. Below are six emerging trends to help you connect with today’s consumer. For more insights, as well as some actions you can take right away, be sure to download our new eBook, " The new consumer is the new frontier ."   They expect ultra-individualized and relevant experiences. We can’t overstate this enough. As artificial intelligence (AI) and machine learning (ML) evolve and ...

Microsoft believes in the transformative power of diversity and inclusion. We believe in the value of actively engaging different perspectives to challenge and stretch our thinking, enrich the experiences of our employees and empower every person and every organization on the planet to achieve more.  The winners of the Bing Ads Powerful Moments Success Story Challenge represent a vibrant community of companies and individuals who are passionate and committed to making a difference in the areas of diversity, inclusion and philanthropy.   Microsoft is proud to announce the following winners: Marley’s Neapolitan Pizza of Lancashire, England, was named after the founder’s son, Marley. When Marley was born with cerebral palsy, his parents quickly became focused on the need to make life decisions to enable them to provide Marley with the best care possible. This plan included launching a family run business. They attribute much of the growth and success of Marley’s to being ...

The Maximize Clicks automated bidding strategy is designed to help you achieve as many clicks as possible within your budget, and it’s available for search campaigns for all customers worldwide. When you use this bid strategy, simply establish your budget and Bing Ads will automatically set bids to help you achieve the most clicks possible within that budget. With automated bidding, you no longer need to manage keyword bids individually. How to get started There are two ways to get started with Maximize Clicks: In the campaigns tab, there is a tab menu option labeled Bid strategy type . Within this menu option you can select Maximize Clicks (automated bidding): Set my bids to get the most clicks.   ​   In your campaign settings, there is a section labeled Bid strategy . Here you can select Maximize Clicks (automated bidding): Set my bids to get the most clicks . ​ If you want additional control, you can also optionally set a maximum cost per click (CPC) that will app...

As the owner or manager of a small or medium sized business, you’re constantly juggling multiple obligations associated with building and growing your business, from finance to operations to promotion. There’s no shortage of things to manage and learn. Mastering the basics of growth marketing When developing a strategy to promote your business, search engine marketing (SEM) is how you can get your ads in front of future customers when they’re searching for businesses like yours. You set your own budget and are charged only when your ad is clicked. This makes SEM an affordable way to reach more customers for businesses of all sizes — including yours. Since you’re busy running your business, let Bing Ads help you reach your new customers and efficiently create, launch and manage your SEM ad campaigns. In this webcast, we’ll walk you step by step through a “getting started checklist” of creating an account and campaign, including:   Setting up a Bing Ads account Importing your...

March 1, 2019 is the last day to enter the Engage with Bing sweepstakes for a chance to win 1 prizes like a trip to a 2019 Microsoft event, an Xbox One game console, gift cards and more. It’s easy to enter — simply complete your BAAP (Bing Ads Accredited Professional) certification, add a new account on Bing Ads, or enroll in the Bing Partner Program and complete the sweepstakes registration. The more ways you engage, the more entries you can earn. Prizes will be awarded in March 2019 once all entries are verified. Three simple steps to enter the sweepstakes: Visit our registration page ( aka.ms/EngagewithBing ) Choose how you “Engage with Bing” and start earning entries: Each completion of a Bing Ads Accredited Professional certification gets your company one entry , so get everyone certified. Becoming a BAAP gets you an Accredited Professional badge, placement in our member directory, and an official printable certificate. Most importantly, it shows you know how to g...

We're always evaluating our policies to help ensure a safe and engaging experience for our users. Drug and alcohol addiction are serious and sensitive topics, especially for those affected by the addiction either directly, or indirectly. Our users deserve the most helpful results we can offer when they are searching for addiction recovery assistance for themselves or a loved one.  To help protect our users from being misled or taken advantage of during such a sensitive time, we have made the decision to require LegitScript certification for all advertisers in the drug and alcohol addiction recovery space. We will also no longer allow lead generators for these services. Bing Ads will publish and implement this change to our Pharmacy and health care products and services policy in the United States in mid-March.  For more information about this and other Bing Ads policies or guidelines, please visit our policy site at https://advertise.bingads.microsoft.com/en-usesources/...

Managing search terms is a great way to optimize your ad budget. By utilizing insights into how your ads perform when triggered by actual searches, you can be diligent about the keywords you add and those you exclude, so your ads are seen the by the people you want to target. How will the new improvements help my campaigns? Bing Ads has expanded search terms management capabilities to include shopping campaigns . You'll now have more visibility and control over search terms than ever before in a single, convenient grid.    Additionally, we've made the new search terms grid easier to find. You can now click on the new Search terms option when you're under All Campaigns in the   Keywords tab. Here you'll find search terms for both search and shopping campaigns. The new Search terms button. The grid includes a new Campaign type column, to help you easily distinguish and filter by the type of campaign, and an Added/Excluded column to view search terms that you...

Are you interested in learning how to bring together your siloed data sources so you can easily analyze your digital marketing campaigns? How about learning how to create a more insightful relationship between your paid and organic search data?   Join Purna Virji, Sr. Manager of Global Engagement at Microsoft, Justin Johnson, Analytical Lead at Microsoft, and Wil Reynolds, founder and Director of Digital Strategy at Seer Interactive, for the Art and Science of Power BI webcast at 11 a.m. PST on February 21. We’ll discuss how Power BI insights can surface new digital marketing opportunities. From the basics to advanced use cases, there will be relevant information whether you’re a beginner or a more advanced Power BI user.   We’ll cover a variety of Power BI topics, including:   Getting started with Power BI Easily consolidating siloed data Creating a relationship between paid and organic search data Creating search campaign dashboards Using new accessibility ...