Posts

Showing posts from August, 2022

You have 5 additional months to migrate to Responsive Search Ads: deadline extended to February 1, 2023

Image
Actioning on direct feedback continues to be our priority at Microsoft Advertising, especially as we strive to support you during these unpredictable times when you may find yourself dealing with constant change from macroeconomic conditions, the evolution of the digital landscape, and more. We’ve taken action to make it easier for you to act on an important change for our platform. For those of you who’ve already migrated to Responsive Search Ads (RSAs), congratulations for future-proofing with us. For those who may still be working on the Expanded Text Ad to RSA migration, we heard your need for more time and have extended our timeline by an additional five months. Now,  starting on February 1, 2023 , RSAs will be the only search ad type that can be created or edited in standard search campaigns. With the focus of this migration being to help you efficiently drive a stronger return on investment (ROI), Expanded Text Ads will continue serving along with RSAs, but we’ll no longer s

Weekly Infographic: Your One Stop Guide To SEO Keyword Research

Image
Since keyword research is among the most crucial steps in the SEO process, many questions surround the subject. Additionally, it’s one of the hardest. Keyword research is the core of your search engine optimization and paid search marketing efforts. You can’t optimize your content, sales sites, social media posts, or other digital marketing initiatives if you don’t know the terms your consumers use. User behavior and search patterns are constantly evolving. Additionally, it can be challenging to identify user intent when using certain keyword words. So how can you establish a reliable method for conducting keyword research? We have personal experience with this suffering. Knowing how to conduct keyword research is crucial, and the infographic below from  Datadial  shows just that. So, let’s get started! The post Weekly Infographic: Your One Stop Guide To SEO Keyword Research appeared first on PageTraffic Buzz - SEO, Search Marketing, News, Events, Guide . SEO Company in lucknow

Top 10 Digital Marketing Articles of this Week: 26th August 2022!

Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them. Content Marketing Content Marketing for Small Business (Tips for Growing Your Business Online) If you own a small business, content marketing is a strategy you should consider to expand your customer base and improve brand recognition. The creation and distribution of online content to increase website traffic are known as content marketing. Infographics, whitepapers, and blogs are examples of content kinds that can be used to generate interest in your products or services. In this article by Kimberly Marshall, you will learn why business owners of all sizes should use content marketing and how to accomplish it. 8 Types of Content Marketing You Should be Using in 2023

Weekly Digital Marketing News Round-Up 26th August, 2022

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related Updates and News from Major Search Engines Google To Clearly Label Clinics That Perform Abortions Google will identify abortion-related medical facilities in Google Maps and Search. Additionally, when someone searches for nearby abortion clinics, Google will only display verified facilities in the local search box. This modification comes two months after US senators urged Google in a letter to take action over false search results about abortion clinics. Seven Things To Know As Google’s Helpful Content Update Launches Google started implementing its helpful content algorithm update today, which rewards content that puts people first and devalues content created for search engines. Google announced the update’s impending arrival last week and offered numerous tools to assess if your content meets the criteria for “people-first.” Google confirmed the August 25 de

Vertical tips for advertising in uncertain times

Weekly Infographic: e-Commerce SEO – LAZADA Ranking Algorithm

Image
Google is, without a doubt, the biggest information search engine currently available. That is unavoidable. Search engines, as the title implies, are essentially algorithms that search through a database of information to find the best response to a user-inputted query. Search engines exist in a variety of shapes and sizes as a result. Vertical searches that are widely used include those on video search engines and product buying search engines like YouTube and Amazon. LAZADA is perhaps one of the most popular platforms for online buying and e-Commerce. Knowing how LAZADA’s search ranking and level algorithm works can mean wonders for sellers’ rankings and visibility. Let’s have a look at this infographic by Enabler Space  and know some of the most important parts of LAZADA’s ranking algorithm; perhaps these insights would come in handy for individual sellers, as well as official stores wanting to show up better in the shopping search results. The post Weekly Infographic: e-Commerc

Top 10 Digital Marketing Articles of this Week: 19th August, 2022!

Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them. Content Marketing Our 13 Best Content Marketing Tips… Ever! As a business owner, you know that in order to be successful, you need to have a good online presence. This means having a website and regularly creating new content for it. But what is content marketing, and why is it so important? Content marketing is the process of creating and sharing content (such as articles, blog posts, videos, etc.) with the goal of attracting and retaining customers. It’s one of the most effective ways to build trust and credibility with your audience, which can lead to increased sales and profits. So if you’re not currently using content marketing, now is the time to start! If you’re

Weekly Digital Marketing News Round-Up 19th, August 2022

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related Updates and News from Major Search Engines Google is getting ready to update its product review algorithm in August Google’s attempts to display more beneficial, in-depth reviews based on first-hand experience in search results will be continued with the upcoming update. The end of the recently announced upgrade to Google’s helpful content update will coincide with the release of the forthcoming product review update. Google seems to be on a quest to remove low-quality information from the first page, emphasizing content that users use to guide their shopping decisions. Update to the Google “Helpful Content” Algorithm is about to launch Google announced that the helpful content upgrade would go live the following week. It tries to elevate user-generated content while devaluing that created exclusively for search engine optimization. The useful content update is

Weekly Infographic: 4 Things That Are Secretly Killing Your Ecommerce SEO

Image
Online retailers frequently believe that if they add hundreds or even thousands of products to their e-commerce website, search engine traffic will begin to flow. It transpires that this is very far from the truth. Sadly, e-commerce website SEO (Search Engine Optimization) is far more difficult to optimize than blogs or basic 5-page business websites. Numerous issues develop due to many product pages frequently moving on and off the site, making SEO extremely challenging for e-commerce businesses. Today, we will see four things that secretly kill your e-commerce SEO in this Infographic by  Miva . So, let’s get started! The post Weekly Infographic: 4 Things That Are Secretly Killing Your Ecommerce SEO appeared first on PageTraffic Buzz - SEO, Search Marketing, News, Events, Guide . SEO Company in lucknow

Top 10 Digital Marketing Articles of this Week: 12th August 2022!

Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them and we are sure you will love going through them. Content Marketing Content Marketing in a World of Creators An online store’s revenue can increase if its customers are content consumers. But reaching that audience is getting harder in a world with many content producers. Online retailers frequently use Google Ads, organic search, email, and social media as their sales methods. Both rely on getting a message in front of potential customers. Want to know more? Let’s have a look at this post by Armand Roggioand know more about content marketing in a world of creators! The Importance of Content Marketing: 7 Reasons Why Content Marketing is Important For B2B Do you understand the value of content marketing? Marketing is t

Weekly Digital Marketing News Round-Up 12th August 2022

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know:  Search Related Updates and News from Major Search Engines Google’s Algorithms Can Recognise When Multiple Sources Concur on the Same Fact Google’s Multitask Unified Model (MUM) algorithm can now determine when several reliable sources concur on a given fact. The MUM algorithm has been enhanced so that Google can recognize when many online sites reach a consensus. This MUM update is a component of a larger initiative to raise web-wide information literacy.  Wix Integrates the URL Inspection API from Google In order to make it simple for users to establish and maintain a strong online presence, Wix is immediately integrating Google’s URL Inspection API into the new Wix Site Inspection Tool. Now, users can gain insights into how Google is indexing a website and troubleshoot technical difficulties like structured data throughout the entire website. Microsoft Bing Enhances Shoppi

The Download: Microsoft Advertising x Cannes Lions 2022

Image
In our absolute best French accent  Bonjour ! And welcome to a special episode of The Download shot in Cannes, France. It's been three years since the International Festival of Creativity took place in person, and Microsoft Advertising was thrilled to be back and reconnect with the brightest minds in the advertising industry. Presented by Jennifer Solomon-Baum, Director, Americas Marketing at Microsoft Advertising, join us for an energetic and electric Cannes Lions experience through our eyes that’s easily felt through the screen. In episode 15, leadership from both organizations discuss our timely Xandr acquisition , and Jennifer interviews industry experts on the future of retail and the future of work. Our Inclusive Marketing Lab—with MJ DePalma, Global Director of Cultural and Inclusive Business Impact at Microsoft Advertising—explores various research and initiatives to overcome bias in data and to encourage brands to take a stand and deliver good (inclusive) marketing.

Weekly Infographic – Why Should Your E-Commerce Site Be Optimized?

Image
The key issues of eCommerce business owners include dynamic price optimization and product procurement, but they are not the only ones. Management of the budget is also crucial. Due to this, many business owners and managers keep website optimization expenses to a minimum and natural resources for other critical business operations. However, in the eCommerce industry, website optimization is crucial. Remember that your online store’s website is your most valuable asset. It ought to be able to entice visitors to browse for a while before clicking the “Add to Cart” button. We have prepared a list to make it easier for you to comprehend the value of website optimization for an online store and to calculate the cost of website optimization. This infographic by seoplus+ is here to explain why you should optimize your e-commerce site. So, let’s get started! The post Weekly Infographic – Why Should Your E-Commerce Site Be Optimized? appeared first on PageTraffic Buzz - SEO, Search Marke

Top 10 Digital Marketing Articles of this Week: 5th August , 2022!

Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them. Content Marketing The 4 Stages of a Supremely Successful Content Marketing Funnel Without content, marketing is really challenging. Hence, without it, marketing is impossible. And 82 percent of marketers are aware of that, claims Hubspot. The remaining 18%, or the 10% who don’t employ content marketing and the 8% who are unaware, really have no idea what they’re missing. But carrying out a successful content marketing strategy requires careful planning, which is impossible without a content marketing funnel. So, in this post, Kristen McCormick is going to walk you through the entire content marketing funnel.  How to Use Content Marketing to Your Advantage It has been

Weekly Digital Marketing News Round-Up 5th August 2022

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related Updates and News from Major Search Engines Google Says to “Always Try” to Use HTTPS Links Instead of HTTP John Mueller, Google’s Search Advocate, advises always attempting to replace internal links pointing to HTTP URLs with the most recent HTTP versions. This is stated in a Reddit discussion that asks whether it’s worthwhile to switch internal HTTP links to HTTPS versions even when redirects are already in place. Changing links isn’t beneficial when appropriate redirects are in place, according to Google’s Gary Illyes several years ago. Mueller now claims that it is “always” worthwhile. Thankfully, updating HTTP internal links in bulk is simple, as several commenters in the thread have noted. Google is Loading New People Also Ask In The Search Footer Section After you engage with the people who also ask the area in the upper section of the Google Search results

Kiran Pichai Son of Google’s CEO, Sundar Pichai

Image
Kiran Pichai is a young teenager. He is 14-years-old and has big dreams. Born in Madurai, Tamil Nadu, India in 2007, Kiran Pichai is now living in America with his parents. He was born in an influential family as his father is the CEO of Google since 10th August 2015. Ever heard of a child being aware of Ethereum and not paper money? Perhaps there is only one child who understands the nuances of cryptocurrency and that’s CEO of Google Sundar Pichai’s son.  Kiran Pichai wishes to follow his father’s footprints in the near future. The little boy is concentrating on his studies as of now. Name Kiran Pichai Born 2007 Place of Birth US Age (2022) 15 years Nationality American Father Sundar Pichai, CEO Alphabet Mother Anjali Pichai Sister Kavya Pichai Paternal Grandfather Regunatha Pichai Paternal Grandmother Lakshmi Pichai Education Secondary School Hobbies Reading, Playing Chess Religion Hinduism Home Mountain View, California W