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Today, we’re excited to announce that we’re now allowing advertising for cryptocurrency exchanges in the United States. This type of advertising is limited to the Microsoft Advertising Search Network; it continues to be disallowed in Microsoft Audience Network display and native advertising. Advertising will be restricted to pre-approved exchanges and educational content offered only by the first party or brand owner. Cryptocurrency investment or training programs and sites that serve to monetize cryptocurrency advice or subscription services won’t be allowed. Initial coin offerings, cryptocurrency wallets, and related products will continue to be disallowed. Advertisers must comply with all regulatory and licensing requirements for the specific locations where their ads will be served. Additionally, they must comply with all Microsoft Advertising policies. Those who meet the eligibility criteria may be considered with pre-approval only. More information To learn about this and o

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Retail media is a rapidly growing industry 1 as retailers look for ways to diversify their revenue streams and brands look for closed-loop measurement for their advertising programs. Microsoft acquired PromoteIQ in 2019 and it has since grown to become a retail media industry leader working with some of the world’s top retailers. The PromoteIQ technology platform and business services empower global enterprise retailers in Grocery, Apparel, Home Improvement, Consumer Electronics, and other industries to offer premium marketing opportunities across the retail ecosystem.   The daily volume of shopper interactions on US online retail sites can easily top hundreds of millions. 2 This vast amount of data can make predicting accurate ad signals at large scale challenging for retail media programs, so, today, we’re excited to announce that PromoteIQ is adopting Microsoft’s world-class artificial intelligence (AI) to drive innovation in retail media by leveraging machine learning (ML) t

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We have an early holiday present to share with you! We’re bringing our best technology and telecommunications industry experts to share insights on how you can plan ahead for the upcoming competitive festive season. Now more than ever, consumers are infusing work and personal tasks such as researching for holiday gift-giving, early and often, and during the workweek. Whether it’s gifting the newest PC or gaming console for new graduates, purchasing a gift card for a premium streaming service for grandparents, or researching the latest gadget for that “someone who has everything,” it’s never too early to learn how to reach key consumer audiences across the broad spectrum of technology. This might include: media, electronics, online services, telecommunications, hardware, and software, with new research, advertising insights, and shopping trends. So many consumers to reach on your “nice list” Advertisers don’t need to look very far to find key audiences that increase their brands’ r

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