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Over the last year, we’ve seen how Microsoft Copilot is transforming how people interact with the web. It’s influencing behavioral shifts that are reshaping how businesses of all sizes connect with their audiences. People are making purchase decisions faster, reducing the journey from nearly 30 days to just over 20 when using Microsoft Copilot. In addition, one of our unique ad formats in chat, multimedia ads, has seen triple the click-through rates compared to traditional search engine results pages. The broader momentum we’re seeing for advertising across Microsoft is also being driven, in part, by increased volume and engagement on Microsoft Bing and Edge, and Copilot is playing an integral role. As we just reported in earnings, Bing reached over 140 million daily active users and we once again took share across Bing and Edge. Through innovation and partnerships, we’re putting all our assets to work to deliver a meaningful alternative and real monetization opportunity for adverti...

How Microsoft Retail Media (powered by PromoteIQ) helps retailers and advertisers comply with data transparency, accuracy, privacy, and security. Retail media has been growing rapidly in the past few years. According to eMarketer , retail media ad spending is predicted to reach $60 billion in the US alone by 2024 and is on track to increase by nearly $100 billion between 2020 and 2025. However, the lack of consistent and transparent measurement standards has been a major challenge for the industry, as advertisers investing in retail media struggle to evaluate the performance of their retail media campaigns across different platforms and formats. To address this issue, the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) have recently published the Retail Media Measurement Guidelines , a set of standards and best practices for retail media in everything from data collection and reporting. IAB/MRC developed a modern measurement framework that encompasses reta...

As the India Premier League (IPL) season is in full swing, it’s the perfect moment to dedicate this month’s seasonal spotlight to cricket—a sport that has undergone a remarkable transformation from gentleman’s game to global phenomenon. With over 2.5 billion fans worldwide, the sport is a universal symbol of competition and camaraderie, uniting nations from Australia to Zimbabwe. At the heart of this fervor stands India, a nation where cricket isn’t just a game but a pulsating part of its cultural ethos, boasting the most zealous of fans whose passion for the game is unparalleled. In 2023, over 500 million Indians tuned in to two of the biggest cricket events—the Indian Premier League (IPL) and the ICC Men’s Cricket World Cup.Moreover, Indian viewers contributed significantly to the record-breaking 1 trillion global live viewing minutes recorded during the worldwide men’s cricket tournament. These staggering numbers are a testament to the craze around cricket and Indian sports en...

At Microsoft Advertising, we’re always pushing the boundaries to help you achieve more with less. Our latest product updates harness cutting-edge technology to revolutionize the way you work. From Generative AI transforming search and advertising , to the global availability of Performance Max campaigns , we’re empowering you to work smarter, not harder. To continue our mission, we’re making updates to the bidding options available for native ads in the Microsoft Advertising Platform. On April 30, manual cost per click (CPC) bidding will no longer be available for newly created native campaigns. Starting on May 13, all existing image and feed campaigns on a manual CPC bid strategy will upgrade to enhanced CPC. This upgrade will be completed by May 17. Enhanced CPC has been proven to elevate your performance Advertisers using enhanced CPC saw an average of 6% lower cost per acquisition compared with manual CPC Benefits of enhanced CPC With enhanced CPC, you set your ad group b...

Welcome to another edition of the Microsoft Advertising product roundup. At Microsoft Advertising, we’re committed to building the Microsoft Advertising platform with clients at the center. It’s not about what we want to build, it’s about what we think will make your jobs easier—and what you’re saying is essential to your success. For this month’s roundup, we’ll share our product releases that help advertisers drive more results and reach more customers with less effort. As a reminder, this past month has also seen insightful posts around search trends from generative AI and Insights Navigator , a new sales enablement tool with generative AI at its core. We encourage advertisers to check out those at the links above, and also don’t forget to RSVP for Cannes ! This month’s top story: Maximize conversion value bid strategy is now available for search and shopping search campaigns For advertisers looking to drive revenue and return on investment (ROI), one bid strategy that can hel...

We’re thrilled to announce the winners of the 2024 Microsoft Advertising Global Partner Awards. The awards continue to honor and celebrate our winners’ remarkable journeys and lasting impact, showcasing their role as both changemakers and partners, in helping their clients and customers reach their full potential. The Microsoft Advertising Global Partner Awards recognize the outstanding work of our valued Agency, Channel, and Technology Partners working with Microsoft Advertising. We’d like to offer our heartfelt congratulations to our winners and want to thank all the partners who submitted nominations. The high caliber of nominations this year continues to inspire us with their creativity and transformative work. Global Agency Partner of the Year: Kinesso Awarded to the Agency Partner who has shown excellence in partnership with Microsoft Advertising across the board. View video: https://youtu.be/Y4UZIxhxfbI Global Channel Partner of the Year: Logical Position Awarded to th...

The Cannes Lions International Festival of Creativity is the world's largest and most prestigious event for the creative communications industry. It’s a celebration of the best ideas, campaigns, and talent that shape the future of advertising and marketing. Microsoft Advertising is proud to be a sponsor of this festival again in 2024. We believe that creativity is the key to unlocking the potential of every business and every individual. That’s why we’re committed to providing you with the tools, platforms, and insights that can help you reach your goals and grow your business. We invite you to join us from 17 to 21 June at the Microsoft Beach House at Ondine Plage, where we’ll host a series of exciting programs and experiences that will stimulate your creativity and spark your curiosity. You’ll have the opportunity to: Learn from our experts and partners about the latest trends, innovations, and best practices in the advertising industry. Explore our solutions and see how t...

Joining the Microsoft Advertising Partner Program comes with many benefits, including recognition for your hard work and achievements. The Microsoft Advertising Partner Celebration is a bi-annual event that highlights the exceptional and innovative work of our partners. This event is open to all enrolled Partner tier members worldwide and presents them with three awards. Participate in the next round of the Microsoft Advertising Partner Celebration from April 1 to 30, 2024. This half, we received some remarkable nominations from our global partner community. We’re thrilled to announce the winners below. GROWTH AWARD CULTURE & COMMUNITY AWARD PRODUCT & INNOVATION BLASTNESS INTERACTIVE STRATEGIES IDEO FORCE NOVEMBER 2023 WINNER Awarded to the Partner that showed the most growth through revenue, new accounts, new industry verticals, and certifications in the previous 6-12 months. NOVEMBER 2023 WINNER Awarded to the Partner who championed diversit...

Joining the Microsoft Advertising Partner Program comes with many benefits, including recognition for your hard work and achievements. The Microsoft Advertising Partner Celebration is a bi-annual event that highlights the exceptional and innovative work of our partners. This event is open to all enrolled Partner tier members worldwide and presents them with three awards. Participate in the next round of the Microsoft Advertising Partner Celebration from April 1 to 30, 2024. This half, we received some remarkable nominations from our global partner community. We’re thrilled to announce the winners below! GROWTH AWARD CULTURE & COMMUNITY AWARD PRODUCT & INNOVATION BLASTNESS INTERACTIVE STRATEGIES IDEO FORCE NOVEMBER 2023 WINNER Awarded to the Partner that showed the most growth through revenue, new accounts, new industry verticals, and certifications in the previous 6-12 months. NOVEMBER 2023 WINNER Awarded to the Partner who championed diversity...

The world of artificial intelligence (AI) is rapidly evolving, as is consumer interest in it. We set out to explore the nuances of our users’ interest in the AI space, particularly around generative AI, with the goal of helping advertisers optimize their campaigns alongside this ever-changing landscape. Search interest in AI on our platform has grown significantly since the release of ChatGPT in late 2022. In fact, AI searches are currently outpacing other Software searches by more than 3x. When comparing search volume from 2022 to 2023, the growth is clear: we’ve seen a staggering 566% year-over-year (YoY) increase that’s only continued its trajectory half-over-half. Cost-per-click (CPC) is down YoY, on average, across AI keywords—this presents an opportunity to capitalize on high volume at lower rates. AI image generation and brand searches are popular One of the key drivers of this growth is interest in AI image generation. Of the top non‑brand query categories in AI, image g...

At Microsoft Advertising, we’re always on a mission to better serve our customers. That’s why we’ve recently invested a lot of our time and resources into generative AI to transform our operations. Not only are we developers of generative AI solutions, but we’re also experimenting with the latest technologies in-house to test, learn, and increase our efficiency and effectiveness. In the rapidly evolving technological landscape, generative AI has become a recent driver of innovation for organizations of all sizes and industries. Here at Microsoft Advertising, we’re utilizing generative AI to not only enhance the quality of our products, but also elevate the level of service we deliver to our customers. Our latest internal innovation, Insights Navigator , is our first sales enablement tool with generative AI at its core. In this blog post, we’ll take you on a journey in discovering just how this new addition is propelling the Microsoft Advertising team toward new heights of efficienc...

Welcome to another edition of the Microsoft Advertising product roundup. At Microsoft Advertising, we’re committed to bringing more efficiencies and solid return on investment (ROI) across the entire funnel. That commitment is reflected in our product releases for this month, which enable advertisers to get full-funnel ad experiences and more results with less effort. As a reminder, we’ve also shared posts this past month focused on inclusive prompt engineering , identity solutions in a changing advertising landscape , and how advertisers can unlock a mobile-first audience with generative AI . We encourage advertisers to check out all these new insights and innovations in the links above. Let’s move onto the key roundup topics for this month and how we’re helping advertisers drive more results with less effort and create more engaging ads: This month’s top story: Performance Max now available in all markets Did you hear the news? Microsoft Advertising’s Performance Max campaign ...