Google in Race to Deflect EU Fines as Shopping Foes Cry Foul

Google faces a Monday deadline to defend changes to its shopping service that left old foes clamoring for a new wave of European Union antitrust fines.

Still smarting from last year's record 2.4 billion euro ($3 billion) penalty, Google must submit the first report to the EU on how it has met a strict demand from regulators to give smaller competitors a fairer deal.

Rivals say the search giant's offer to auction advertising space doesn't work because Google wins most of the spots. The U.S. company has so far insisted it's giving competitors the same opportunity to show shopping ads from retailers that its own Google Shopping service gets.

Continue reading at AdAge.com



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