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Today we're sharing some insights on specific industries to help you adapt your marketing strategies and drive success in these unprecedented times. The way the world works will never be the same, and maybe that’s a good thing. We now know that in the absence of any intervention, the coronavirus will grow exponentially. That’s why the world’s 20 largest economies had implemented some sort of government-mandated social distancing strategy by late March, many of which had orders in place before then. This spurred an unprecedented shift to have a global workforce work remotely. It also acted as a forcing function to see if a world working from home could maintain the same levels of productivity as that of their former office environments. According to Bond Capital’s latest Internet Trends Report , the answer to this question is yes, at least when looking at the first month and a half of data from the quarantine.   The beginning of this transition seems like an eternity ago at this

Now more than ever, we’re experiencing challenges that bring to light the importance and significance of strong trusted relationships with people and organizations grounded in shared values and a sense of purpose.  As our world evolves, companies are looking for ways to help brands and campaigns perform better, but more than that, they’re looking for new ways to help brands connect with their audiences in more deep and meaningful ways. View video: https://www.microsoft.com/en-US/videoplayer/embed/RE4sLHh Microsoft Advertising is grateful for the partnerships we’ve built with incredible companies around the world. Companies that are focused on building a culture of diversity and inclusion internally with their employees, as well as working hard to empower advertisers with inclusive marketing practices and innovative personalization and digital advertising solutions that help them reach people and build their businesses.    We’ve been inspired and empowered by Microsoft’s example.

iProspect, the performance advertising agency, which is part of the Dentsu Aegis Network (DAN) has produced an epically insightful whitepaper, Future Focus 2020: The Next Ten Years . It’s built to help marketers navigate the road ahead with evidence-based data and interviews from over 350 global market leaders from a broad spectrum of brands. I was honored to be one of the market leaders interviewed. In my The Future is Now interview , I spoke about what it means to seize the opportunity to share the future with our inclusive actions of today (page 84-86). The whitepaper not only delivers a global perspective on expectations for 2020 by these leaders but also outlines their ambitions for the next decade. Overall, it predicts: don’t be short-sighted. Businesses that reconcile strategic long-term planning with short-term performance will be continued market leaders One of the key strategies to pay very close attention to is the concept of de-averaging . When a business designs for

As consumers remain home, search has grown in increasing importance. It helps brands stay connected with consumers and highlights new and emerging behavior trends.   Our goal is to continue to provide you with new and updated search trends on a weekly basis as you adjust to the ongoing changes in search behavior. To keep up with these trends, subscribe to the Microsoft Advertising Insider newsletter to receive blog updates automatically. Here are a few of this week’s themes:   Automotive: In the U.S., keywords with incentives surged and user interest has peaked, but ad options have decreased, enabling advertisers to re-enter the market with a +10% more cost-efficient cost per click (CPC), as well as the opportunity to message consumers in a less convoluted space. Health & Wellness: In the U.S., there was an increasing volume of searches for “depression” and “anxiety” from March 13 to April 11, 2020, with searches being 3x and 2x higher for each, respectively, and an overa

Due to the COVID-19 outbreak and self-isolation, consumers who normally visit physical stores will increasingly shop online with the result that e-commerce will be booming. For a comprehensive blueprint for growing a profitable eCommerce business with minimal investment of time, money, and resources. we recently conducted a webinar on “Post-COVID E-Commerce Boom – Build, Launch […] The post Post-COVID E-Commerce Boom – Build, Launch and Grow a Profitable Online Store with Shopify – Webinar Recording appeared first on Digital Vidya . SEO Company in lucknow

The COVID-19 crisis is creating large volumes of data that can be hard to grasp because of the large scale gap between the outbreak happening and its visible results in the community. Data science can be of great value in crunching these numbers. Numerous projects are underway using artificial intelligence (AI) and big data analytics […] The post Career Opportunities in Data Science in Post COVID-Era – Webinar Recording appeared first on Digital Vidya . SEO Company in lucknow

Back in July, we announced the  rollout of campaign experiments to all Microsoft Advertising users globally. Today, this tool is more important than ever to campaign decision-making, especially as you consider how to increase your discoverability and maximize your agility. With people now spending more time searching for things online, you can adapt your marketing to show up in the moments that matter. Campaign experiments allows you to do this by testing out campaign changes without fully launching them across the entire campaign, allowing you to have full confidence in the decisions you make for your campaigns. And now we’ve made campaign experiments even better, with a new cookie-based split option . What are the different options for setting up experiments? As a reminder, once you have a clear hypothesis and goal in mind, visit the Experiments tab and you’ll see the tile below. You start by choosing the campaign you want to test, the name of the experiment, a start and end dat

COVID-19 has spread across 192 countries around the world, forcing more than 1 billion people to stay at home. Governments across the world are coming up with financial relief programs. For example,... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Google is taking a major step by opening up its Shopping search results to organic, unpaid listings. From next week, the Google Shopping tab results ‘’will consist primarily of free product... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

A growth mindset is the belief that we all can learn and develop by deliberate curiosity. Carol Dweck writes in her book, Mindset: The New Psychology of Success , "In a growth mindset, people believe that their most basic abilities can be developed through dedication and hard work — brains and talent are just the starting point. This view creates a love of learning and a resilience that is essential for great accomplishment." So in the spirit of building resilience during this unprecedented global health emergency known as the COVID-19 pandemic, let us consider learning from different disciplines so we can reduce blind spots, optimize our effectiveness, and produce marketing with purpose that has meaning and is inclusive in nature . This is an inclusive approach to business such that when more perspectives are considered, better decisions are made. We can apply key lessons from psychology, first responders themselves, and the art of storytelling. In this article we’ll dis

  [ FREE ONLINE CONFERENCE ] Career growth in Post COVID-19 Era How to keep yourselves updated? Tuesday, 28th April 2020 3:00PM – 4:30PM IST Aashish Chopra VP-Content Marketing Ixigo... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Yesterday, Google shared information on COVID-19 on credits for small and medium-sized businesses which was announced at the end of last month. Which SMBs Are Eligible? Google has mentioned that a... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Today we're sharing some insights on specific industries to help you adapt your marketing strategies and drive success in these unprecedented times. How are people approaching auto insurance amid shelter-in-place orders? Widespread shelter-in-place orders have caused Americans’ commutes to change drastically. Many of them have a new morning route of going from the bedroom to the office, den, dining room or pretty much any other room that is now the designated home office. This means all the cars that are typically used daily are now sitting dormant in the garage or driveway. This also means that drivers are paying the same insurance for a car that is being used significantly less. There are some notable downstream effects of this pattern. With fewer cars on the road there have been fewer accidents, so insurance companies are saving a lot on claims. This has prompted some insurers to provide their customers with proactive rate reductions, but it is by no means the norm. This may

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If you’re managing multiple accounts in Microsoft Advertising, you know it can be difficult to keep up with the daily demands of managing your campaigns in different accounts. This is especially true if you want to keep them in sync through Google Import. While we’ve made strides to improve multi-account management and Google Import in many ways, we’re especially excited now to provide another key capability to make Microsoft Advertising even more of a powerful platform for you: introducing multi-account Google Imports. How can I import and schedule Google syncs of multiple accounts? Getting started is easy. If you have multiple accounts, you’ll see the option to select from a list of Microsoft Advertising accounts to import to. Choose one or multiple Microsoft Advertising accounts to start the Google Import.   After signing into Google Ads, choose the Microsoft Advertising accounts that you want your Google Ads accounts to be imported to. Select the Google Ads accounts you