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Showing posts from August, 2020

New tools: Meaningful connections on the Microsoft Audience Network

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Advertisers in the United States now have a collection of new tools to maximize reach and results in the Microsoft Audience Network , our programmatic native ads platform. The Microsoft Audience Network connects you to millions of people across devices via high-quality, brand-safe native ad placements, including Microsoft Edge, Outlook.com, MSN, and select partners. Through our network, you can meaningfully identify and engage with your target audience using our full audience targeting library: including Microsoft’s unique understanding of what products and services our users are ready to buy as well as LinkedIn Profile Targeting . And you don’t need to run a test campaign to explore our robust targeting capabilities. The new Audience Network Planner is now available to help you research the right targeting, budgets, and bids to maximize your results in the Microsoft Audience Network — no campaign required. Based on your targeting selection, the planner will calculate for you a reac

Top 10 Digital Marketing Articles of this Week: 28th August 2020!

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Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Weekly Digital Marketing News Round-Up August 28, 2020

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Here we are again with our weekly Digital Marketing updates. What’s in for you this week?  #digitalmarketing Google Maps Is Utilizing An Overlay Box For Claim Businesses Or Suggest Edits New... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Introducing asset performance ratings for Responsive Search Ads

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Since Responsive Search Ads (RSA) became available to all Microsoft Advertising customers earlier this year, your feedback has been clear: RSA is delivering on its dual promise to both save time and increase return-on-investment (ROI). On average, clients using RSAs saw an increase of 13% in clicks, 16% in conversions, 6% in conversion rate, and a decrease of 2% in CPA in June. 1 As part of Microsoft’s continued effort to build on this success and make RSAs work for you, we’re announcing the release of a significant improvement to asset reporting. Asset performance ratings help you understand which of your headlines and descriptions are working well, and which are not. They provide a new level of insight beyond raw impression counts, to help inform your decision making throughout the lifetime of your RSA. When a new RSA is created, or an asset is added or edited in an existing RSA, Microsoft’s artificial intelligence and machine learning algorithms automatically set out to determin

Weekly Infographic: How To Successfully Implement Long Tail SEO

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Optimizing the SEO of your website is essential for earning traffic and revenue. But to ensure that you get satisfactory results, you need to have a clear idea of the exact type of keywords people... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Trivia Time with Microsoft Advertising

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Looking for a break in your daily routine? Think you have what it takes to outsmart your industry peers in a game of trivia? Interested in doing your part to reforest our planet? Then Trivia Time with Microsoft Advertising is here for you. Trivia Time is open to anyone, so bring along your family and friends for some brain-busting good times. Each month, a selection of hosts will challenge you with questions around various themes: nature, sports, cinema, art, literature, and more! Join us for 30 minutes of 50 quickfire multiple-choice questions across five popular categories. The winner will be announced at the end of the game and shared across our social channels. And as part of the Microsoft Advertising goal to plant 250,000 trees in 2020 , we’ll plant 1,000 trees for each Trivia Time event. Let’s flex those neurons, have some fun and help rebuild some of the world’s forests at the same time. Register today and get ready for the competition! SEO Company in lucknow

The holidays are different this year. Is your advertising plan?

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Holidays 2020 summary The impact of the pandemic on this holiday’s shopping season is going to be undeniable. While some holiday trends will be continuations of those already playing out within the search marketplace since early spring, this shopping season will present its share of unique challenges and opportunities for retailers. Shoppers are increasingly searching online for products with many physical stores closed or curtailed. Buy-Online-Pickup-In-Store (BOPIS) options are becoming central to business success as consumers have both safety and convenience in mind, and signs indicate the holiday buying cycle could be elongated from previous years, potentially stressing supply chains but also creating a longer period of opportunity. To help advertisers plan for a successful holiday season, the Microsoft Advertising team has launched a new retail hub  with valuable insights, content and resources. Setting the stage Large swaths of retailers are looking at projected declines in s

Weekly Infographic: The Blog Post Checklist for Cranking Your Search Ranking

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Are you looking for ways to optimize your content and improve your ranking? First, you need to indicate the relevance of your content to search bots. Tap human psychology for boosting social... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Top 10 Digital Marketing Articles of this Week: 21st August 2020!

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Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Weekly Digital Marketing News Round-Up August 21, 2020

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Here we are again with our weekly Digital Marketing updates. What’s in for you this week?  #digitalmarketing Bing Utilizes User Engagement Metrics For Rankings In Search  Update Your... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow