Annoyed by Targeted Ads? Google Says It's Got You Covered

If you've shopped online you know that whatever you bought—say, flowers or a ceiling fan—is likely to follow you all over the web. It's as if marketers think you're starting a collection.

While Google's Mute This Ad program was insituted in 2012 to address this—providing users the ability to control the ads they see and signal which ads aren't interesting to them—it was applicable only on invidividual devices. On Thursday, however, Google announced an update: Mute This Ad will now allow users to keep ads from following them across all devices.

Google is also expanding Mute This Ad to work inside apps and websites that partner with Google through DoubleClick (which is nearly every publisher on the planet).

Continue reading at AdAge.com



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