GDPR Data-Privacy Rules Signal a Welcome Revolution

GDPR will rip the ad ecosystem apart, and maybe that's what our industry needs.

That's because it will focus advertisers' minds and encourage them to take even greater steps to control their digital supply chains.

As of May 25, when the General Data Protection Regulation comes into force, brand marketers who use or collect people's data in the EU will be potentially liable for data collection and storage practices right across their value chain. That's true whether marketers are based in the EU or not.

Continue reading at AdAge.com



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