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Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game. Content Marketing 3 Reasons Your Content Marketing is Failing If you’re struggling with your content marketing efforts, it may be time to take a step back and assess what could be going wrong. Understanding E-commerce has shared a post highlighting three common reasons why content marketing fails. Producing mediocre or insufficient content can greatly hinder your success. In a world where consumers are constantly bombarded with information, it is crucial to create high-quality content that stands out and provides value to your audience. Artificial Intelligence And The Future Of Con

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine What Google’s Gary Illyes Answers About Site Structure? Gary Illyes from Google shed light on the importance of site structure for SEO. He explained that a hierarchical site structure is beneficial for search engine optimization, particularly for larger websites. This type of structure allows website owners to make specific changes or optimizations to individual sections while also providing search engines with the ability to treat different sections differently. The hierarchical site structure has become so highly regarded in the SEO community that it has been given four different names. However, Illyes also acknowledged that the choice between a hierarchical or flat site structure ultimately depends on the size and nature of the website in question. Google’s John Mueller Answers How Subdomain Caused Perception Of I

E-commerce conversion rates are a crucial metric for online businesses. It refers to the percentage of visitors who complete a desired action, such as purchasing on an e-commerce website. A high conversion rate indicates that the website effectively converts visitors into customers. Several factors influence conversion rates, including the design and usability of the website, the quality of product descriptions and images, and the ease of the checkout process. It is important for businesses to constantly analyze and optimize their conversion rates to maximize sales and revenue. Companies can improve their e-commerce conversion rates and drive growth by understanding customer behavior and making data-driven changes. In the world of e-commerce, conversion rate optimization plays a crucial role in the success of online businesses. It refers to improving the percentage of website visitors who take a desired action, such as purchasing or filling out a form. To help companies understand th

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google Search Results Overwhelmed By Massive Spam Attack Google’s search results have been hit with a spam attack, causing chaos in the online space. This situation can only be characterized as completely out of control. Numerous domains have secured high rankings for thousands of keywords, indicating this attack’s magnitude. It is concerning to note that if left unchecked, this assault could extend its reach to millions of keyword phrases, further exacerbating the problem. Google must take immediate action to address this issue and restore the integrity of its search results. Google Launches a New Design for Labs With 12 Artificial Intelligence (AI) Experiments, Tools, and Projects Google unveiled a fresh and revamped design for their Labs, featuring a range of innovative AI experiments, tools, and projects. With a

Auditing your website is a crucial step in ensuring its effectiveness and success. Conducting a website audit allows you to evaluate your site’s overall performance, functionality, and user experience. It helps identify technical issues that may hinder the site’s performance, such as broken links, slow page load times, or compatibility problems. Additionally, a website audit can uncover areas for improvement regarding search engine optimization (SEO) and content strategy. When it comes to running a successful website, regular audits are essential. They help identify potential issues and ensure your site is functioning optimally. To assist with this process, To The Web created an informative infographic outlining 10 ways to audit your website. This visual guide offers valuable insights into website speed, mobile-friendliness, and SEO optimization. By following these guidelines, you can identify any weaknesses or areas for improvement within your website and take the necessary steps t

Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game. Content Marketing 10 Steps to Create Content that Converts If you want to create content that engages your audience and drives conversions, then you should check out the post by Michael Brenner on the ten steps to create content that converts. In this post, Brenner provides valuable insights and practical tips on creating content that captures your target audience’s attention and motivates them to take action. From understanding your audience and their needs to developing a strong value proposition and crafting compelling headlines, Brenner covers all the essential steps to creating

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google Maps New Updates for Location Data Storage and Recent Activity Google Maps introduces new location data controls and the ability to delete visits, giving users greater control over their Location History. This update allows users to manage their location data more precisely, protecting their privacy. In addition, Google Maps will now offer on-device Timeline storage, which enhances privacy by storing location data locally rather than on Google’s servers. Furthermore, introducing new map controls makes it easier for users to delete their location-based activities, allowing them to remove any information they no longer wish to have stored. The blue dot icon in Maps also offers quick access to key location settings, providing users with a convenient way to manage their location preferences and settings. Google Ce

By 2024, 68% of the US will be streaming their favorite shows on Netflix, Roku, and more.Consumers are captivated by the stories, characters, and moments on video and Connected TV (CTV)—from documentaries to binge-watchable series. The drama everyone’s talking about. The comedy that makes everyone laugh. Or the game that keeps everyone glued to the finish line. What’s more, in the US, 90% of Gen Z now use two screens simultaneously, combining internet and TV.So, while people are streaming their favorite shows, they’re also sending an email, buying a holiday gift, booking travel, and beyond. Clearly, the CTV opportunity is real. There’s an accelerated trend towards CTV and (over-the-top) OTT platforms, with consumers spending more time than ever consuming streaming media. The great news is there’s more content and access points available to advertisers now than ever before—and leveraging a video and CTV advertising strategy is one of the most powerful ways to connect with audiences

Sporting events offer advertisers an unparalleled opportunity to connect with passionate audiences. In fact, every year, hundreds of millions of avid fans attend events in person or tune in from home for the big game. Read on to learn how you can target those fans with Microsoft Advertising. 31% of the US population watches live sports content digitally at least once per month. Over half of UK respondents say they watch live sporting events at least once per month. It can be a challenge to know where to start. Advertising dollars can be disjointed, sports sponsorship teams can be disconnected from the media team, and full-funnel media plans suffer as a result. So, how can advertisers make the most of the sports fanbase? Microsoft Advertising offers a unique opportunity for synergy across the media funnel—from CTV to Paid Search, all in one platform. Massive stages like the Super Bowl aren’t the only chance advertisers have to connect to this valuable audience—especially with 77

Google’s Chrome web store features a wide range of SEO tools, each capable of increasing your SEO efforts with a single click. This post contains a list of 26 excellent Chrome extensions for SEO that are suggested for instant inclusion into your web browser. 26 Best Chrome Extensions for SEO GrowthBar It is a valuable tool for swiftly accessing critical SEO statistics on any website and identifying the optimal growth channels and keywords. With this application, SEO and keyword research seamlessly integrate into your Google browser. In just a few clicks, you can explore a website’s top-performing keywords, verify keyword ranking difficulties, evaluate domain authority, study backlink data, analyze page word count, and even gain insight into Facebook advertisements. By simply entering a Google search query, GrowthBar provides a range of SEO insights and stats to quickly enhance your search rankings . Although the premium edition of GrowthBar is priced at $29 per month, you