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In today’s digital age, online presence for businesses is essential. One vital aspect of that presence is a solid SEO strategy. But what if we told you that user-generated content (UGC) could help boost your SEO even further? UGC might sound like just consumer images, reviews, and videos, but it’s so much more than that. By incorporating UGC into your marketing strategy, you give your brand a more authentic feel and increase your chances of appearing higher in search engine rankings. With most e-commerce traffic coming from organic search, maximizing your SEO potential is crucial for success. User-generated content is becoming increasingly important for boosting SEO rankings, and the infographic by Bazaarvoice highlights 24 ways to make the most of this trend. Incorporating user reviews, comments, and social media shares into your website can improve your search engine visibility and drive more traffic to your site. Not only does user-generated content help enhance the relevance and

The Retail Innovation Conference & Expo (RICE) 2023 happened in Chicago from June 13 to June 15, with PageTraffic as one of the media partners. Throughout the event, we explored the exhibition areas and actively engaged in over a hundred educational activities. At the conference, we got to know about upcoming developments in linked commerce this year. Speakers from companies such as Liquid Death, PayPal, Walmart, and PepsiCo provided useful information. They emphasized what merchants should prioritize and what they should avoid in 2023. Let’s take a look at the main events from the three days of RICE 2023. Main Events of RICE 2023 Day 1: Workshops, Case Studies, Store Tours, and D2 Summit in Retail Edition The Deep-Dive Workshops took place on June 13 on a Tuesday. The workshops’ open slots were filling up swiftly. (Note: Workshops were exclusively open to brand and retailer executives.) The Case Studies highlighted successful real-world use of cutting-edge technol

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google’s John Mueller Advises on Semantic HTML: Not a Ranking Factor But Still Important When optimizing your website for search engines, semantic HTML is a strategy that might seem small but can significantly impact. Google’s John Mueller has stated that even though it’s not a ranking factor, it can help search engines better understand your site’s content. Semantic HTML refers to using specific tags that provide additional context to your content. Consider implementing semantic HTML to improve your site’s overall user experience and visibility. Google’s Search Relations Team Shares Insights Into Why a Website’s Homepage May Not Be Indexed In the latest episode of the ‘Search Off The Record’ podcast, Google’s Search Relations team shares valuable insights into why a website’s homepage may fail to get indexed. The p

The Women’s World Cup is quickly approaching, and consumers are eager to support their favorite teams. The event is set to take place starting July 20, 2023, in Australia and New Zealand, making it the first women’s tournament ever to take place in two countries. The event will likely be a huge success and provide a valuable opportunity for Retail brands to reach younger audiences, according to a recent study produced by Footballco and Indivisa. Brands that choose to engage with the female players will have the biggest edge, with “56% of fans saying they would think more favorably about brands that sponsor their favorite female players.” World Cup searches on the rise Interest in the tournament is starting to rise on the Microsoft Search Network, with recent queries containing the term “womens world cup” growing an average of +84% week-over-week (WoW).Microsoft Advertising gathered suggestions for our Retail advertisers over the next few months, based on online trends and learning

The TNW Conference 2023, held on June 15-16 in Amsterdam, was a major event for the tech industry. The conference’s resounding theme, ‘Reclaim the Future,’ motivated delegates to build a more promising tomorrow. PageTraffic covered the TNW Conference 2023 as the official media partner. We saw incredible unveilings, made connections, and developed partnerships. The event was full of moments that were exciting and inspiring. Along with fundamental design principles, diversity, and inclusion were given top billing, emphasising how crucial it is to support scale-ups and “stayups” alike. Participants learned essential lessons about raising money from venture capitalists and investigating the enormous potential of artificial intelligence (AI). Here are some of the key highlights from two days of TNW 2023, Amsterdam. TNW Conference Highlights Highlights from Day 1 of the TNW Conference Mark Rutte kicks off the Opening Ceremony At the opening ceremony, Mark Rutte  set the tone for TNW C

In our commitment to transparency and safety for everyone who uses our products and services, Microsoft Advertising will be rolling out some new policies. These intend to provide greater visibility into the enforcement of our network policies, to help further protect users of our products and services, and to ensure alignment with upcoming regulatory changes. We are also making updates to our policy pages to improve usability by moving content to different pages or adding examples and clarity where needed. On this page, you will find additional information about these recent and upcoming changes, which will be rolling out on our policy site over the next couple of months. Transparency updates Beginning July 1, 2023, we will implement a new policy that outlines different impacts to your advertising account including: Ad and ad component disapprovals such as keyword, ad copy, or landing page Store or product disapprovals A three-strikes policy for repeated policy violations Cu

In October 2020, Google Analytics introduced a new version called Google Analytics 4 (GA4). GA4 is scheduled to replace the current version of Google Analytics, Universal Analytics (UA), by June 2023. This means that next year, we will all be transitioning to GA4, and it is crucial to migrate your data carefully to avoid any loss of information. To assist marketers in accurately migrating their existing web properties to GA4, we have created a comprehensive guide. It outlines the key differences between the current Google Analytics (UA) version you are likely using and the new version (GA4). It’s important to note that not all features from UA are available in GA4. Taking immediate action to address your analytics plan is essential to ensure that your new GA4 property tracks data correctly and provides accurate year-over-year information starting from the specified date. This infographic by PageTraffic shares a step by step guide to migrate to GA4. Follow these steps and setup GA4

Here we come again with our list of this week’s best digital marketing articles we found online. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Look at them; we are sure you will love going through them. Content Marketing How To Map Content to Customer Intent (and Make Your Sales Team Happy) B2B marketers encounter sales team frustrations when leads from their content are dismissed as “tire kickers” or not matching the desired customer profile, lacking purchase intent. Simultaneously, the marketing team is disappointed as the sales team selectively follows up on leads, neglecting others. In this scenario, B2B marketing leaders explore solutions and find a recurring theme: intention. Let’s look at this post by Robert Rose to know more about the mapping content. Five Content Marketing Mistakes Small Businesses Make Content marketing is a powerful tool for businesses to engage and retain customers. A s

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related News and Updates from Major Search Engines Google’s John Mueller Issues Warning About Custom Elements in the Head Section Incorporating custom HTML tags within a web page’s head section can adversely affect Google’s rendering and indexing processes, ultimately affecting the page’s search engine optimization (SEO). Although custom tags can be advantageous for developers, it is crucial to exercise caution when utilizing them due to compatibility concerns and potential disruptions in interpreting the web page’s structure. Alternatively, using JSON-LD tags presents a viable solution, as they offer flexibility while enhancing the page’s SEO by providing structured metadata. John Mueller Talks About Safeguarding Personal Information on Google Google’s content removal process carefully assesses requests using specific criteria. Should a removal request be declined, the

Video intros and outros are extremely important. They can make or break a video and they are often overlooked. The first 5 seconds of your video is all that some viewers will see, so it’s important to make an impact right away. A good intro can also help create anticipation for what is about to happen in the video and build the viewer’s interest in what you have to say. Photos credit: VEED.IO Video intros and outros are crucial elements in creating engaging and effective video content. Intros can capture the attention of viewers, establish the tone of the video, and provide context for the content. They can also showcase branding elements and help to establish brand recognition. Outros, on the other hand, can pique your viewers’ interest—making them look forward to your next videos. In this article, we will discuss the techniques for creating engaging and effective video intros and outros: A. Techniques for Creating Engaging Video Intros Keep it short and sweet. Intros s