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Showing posts from March, 2023

Weekly Infographic: The Complete On-Page SEO Checklist

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Do you want to improve your website’s visibility on search engines? Look no further than Propelrr’s Complete On-Page SEO Checklist infographic. With this comprehensive guide, you’ll discover all the essential elements to optimize your website for search engine crawlers. From title tags to internal links, this checklist covers it all. You can enhance your website’s readability, relevance, and authority with the tips and tricks provided. So, don’t wait any longer to boost your website’s SEO power. Check the infographic now, and ensure your on-page SEO is on point! The post Weekly Infographic: The Complete On-Page SEO Checklist appeared first on PageTraffic Buzz - SEO, Search Marketing, News, Events, Guide . SEO Company in lucknow

Weekly Digital Marketing News Round-Up 31st March 2023

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google Search New Updates: About this Author, Diverse Views, and More In today’s digital age, more and more information is available online, but not all of it is reliable. That’s why Google constantly strives to improve its search features so that users can evaluate the information they find more effectively. They’re expanding the ‘About this result’ section to include an ‘About this author’ feature. This will help users determine the source’s credibility, especially important for controversial or sensitive topics. In addition, content advisories will now be displayed for searches with limited or rapidly changing information and available in multiple languages. These new features are part of Google’s ongoing efforts to make the online world safer and more trustworthy. Google Search Console New Update: Merchant Report

10 Instagram Marketing Tools You Need to Know About

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Instagram is one of the most popular social media platforms, with over 1 billion monthly active users. This makes it an excellent platform for businesses to reach their target audience, build brand awareness, and drive sales. However, with so many users and content, it can be challenging to stand out on Instagram. That’s where Instagram marketing tools come in. These tools can help businesses optimize their Instagram presence, streamline their marketing efforts, and increase their ROI. 1. Hootsuite   It is a popular social media management tool that allows businesses to schedule and publish content on multiple social media platforms, including Instagram. With Hootsuite, companies can plan and schedule Instagram posts in advance, ensuring they post consistently and optimally. Hootsuite also provides detailed analytics and reporting, allowing businesses to track the performance of their Instagram content and adjust their strategy accordingly. Also, Read: The Power of Instagram Storie

3 ways to reach travelers on a budget this spring

How to Analyze Your Facebook Marketing Metrics?

Facebook is one of the most popular social media platforms, and for businesses, it can be a powerful tool for marketing. However, to truly maximize the potential of your Facebook marketing efforts, it’s essential to analyze your metrics regularly. By tracking your Facebook marketing metrics, you can determine what’s working and what’s not and adjust your strategy accordingly. Understanding Facebook Marketing Metrics Before we analyze specific metrics, it’s important to understand what metrics are available on Facebook. Facebook provides a wide range of marketing metrics that can be grouped into the following categories: Reach: Reach measures the number of people who see your content. This metric can be broken down into organic reach (people who see your content without paid promotion) and paid reach (people who see your content through paid advertising). Engagement: Engagement measures how people interact with your content. This includes likes, comments, shares, and clicks. Conv

Third-party government services advertising pilot

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We’re excited to announce that starting today, we’ll begin a pilot to allow advertising by delegated or authorized providers of certain government services with review and pre-approval. This advertising will be limited to the Microsoft Advertising Search Network and Microsoft Audience Network in the United States. Other markets aren’t available at this time. Only the following government products/services will be considered during this pilot unless otherwise approved by Microsoft: Recreational passes/licenses including but not limited to, hunting license, fishing license, national park pass, forest pass, among others. Vehicle registration and title services including but not limited to registration renewal, replacement of lost title, replacement of lost tabs/sticker, among others. Vital records including but not limited to birth certificates, death certificates, marriage certificates, among others. Advertisers must apply for participation in the pilot. The following informati

Global Partner Growth Award: 1UP Digital

Top 5 Facebook Marketing Mistakes You Need to Avoid

Facebook is one of the world’s most popular social media platforms, with over 2.8 billion monthly active users. As a result, it is no surprise that many businesses advertise on the platform to reach potential customers. However, creating a successful Facebook marketing campaign requires much effort and strategic planning. This presents a huge opportunity for businesses to reach potential customers and drive sales through Facebook marketing campaigns. However, creating a successful Facebook marketing campaign requires more than just posting ads and hoping for the best. To achieve optimal results, businesses must avoid common mistakes that can hurt their campaigns’ performance. In this article, we have outlined the top 5 Facebook marketing mistakes that companies need to avoid. By understanding these mistakes and following best practices for Facebook marketing, businesses can create effective campaigns that reach the right audience, provide value, and drive sales. From defining your tar

Upgrading to Enhanced CPC on the Microsoft Audience Network

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Digital marketing as we know it is going through a rapid period of change, driven mostly by advancements in technologies. Automation has become an essential tool for digital marketers as it helps to streamline processes, find new target audiences, and even generate more conversions. With all these shifts, one thing is clear—automation works best when combined with a strategic human lens. As a performance marketer, you lead the way, stay in control, and automation helps you achieve your desired outcomes . To help you leverage the power of automation, on April 24th, manual bidding will no longer be available for new campaigns on the Microsoft Audience Network. Starting on April 24th, all existing image and feed campaigns on a manual cost per click (CPC) bid strategy will upgrade to Enhanced CPC (eCPC). This upgrade will be completed by April 28th. Enhanced CPC has been proven to elevate your performance Advertisers using Enhanced CPC on the Microsoft Audience Network achieved

Weekly Digital Marketing News Round-Up 24th March 2023

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google’s Lizzi Sassman Answered on Why Sites Should Combine Structured Data  When it comes to structured data, it can be tempting to combine different types to save time and effort. However, Google’s Lizzi Sassman recently shed light on whether or not this is a good idea. In a Google SEO Office hours session, she explained that while combining structured data can be done, it’s important to remember that Google interprets the data differently. Therefore, it might be better to separate them to ensure they are each properly understood and utilized by the search engine. So while it might take a bit more time, it’s worth considering the benefits of keeping structured data types separate to ensure maximum visibility in search results. Google Bard Begins Rolling Out: Early Access, Citations, and Limitations Google has done