Top 10 Digital Marketing Articles of this Week: 12th August 2022!

Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them and we are sure you will love going through them.

Content Marketing

Content Marketing in a World of Creators

An online store’s revenue can increase if its customers are content consumers. But reaching that audience is getting harder in a world with many content producers. Online retailers frequently use Google Ads, organic search, email, and social media as their sales methods. Both rely on getting a message in front of potential customers. Want to know more? Let’s have a look at this post by Armand Roggioand know more about content marketing in a world of creators!

The Importance of Content Marketing: 7 Reasons Why Content Marketing is Important For B2B

Do you understand the value of content marketing? Marketing is the most crucial component of running a prosperous business. Spreading the word about your goods or services would be challenging without marketing. Content marketing is one of the best ways to contact and engage potential customers in the modern digital era. By reading this post by Janice Wald, you will learn a handful of the factors that make content marketing crucial for B2-B companies. 

SEO

5 Things You Need to Know About SEO on the Edge With Chris Green

There are many intriguing developments taking place right now in SEO. Another paradigm shift in SEO is beginning to emerge; the previous significant was the switch from desktop to mobile user agents. Since 2019, there have been claims of a more obvious google upgrade, the emergence of “Edge SEO,” And the rise of voice search.so, let’s learn more about it in this post by Chris Green.

Negative SEO: How Black Hat Marketers Abuse Google’s Rules Vs. Toxic Backlinks 

Backlinks are more valuable than gold. These backlinks are indicators that search engine goliaths like google use to gauge how important a page is in relation to a subject matter. Search engine result pages favor websites and pages that receive a lot of backlinks.

Because they receive a lot of backlinks, news websites, especially those that consistently update their original, trustworthy, and interesting material, do highly in search results. Other commercial or marketing websites, on the other hand, that doesn’t consistently churn out fresh content every day struggle to acquire these backlinks. How then do marketers overcome this? Let’s have a look at this post by GEMMA B. MENDOZA to Know More About It.

The Fate of SEO When Web 3.0 is Integrated into the Internet Fully

On the internet, search engines like Google are extremely important. They allow internet users to almost immediately receive answers to their questions. The importance of search engines increased as the internet transitioned from Web 1.0 to Web 2.0. The new, more advanced Web 3.0 was later unveiled to the public in 2010. Tim Berners-Lee, a computer scientist, emphasized that Google will not survive the semantic Web in its current state when discussing this transition. Many issues were raised by his remarks, including what would become of SEO and search engines on the Semantic Web.

There are already a lot of divergent viewpoints on the matter. According to some observers, Web 3.0 may render SEO meaningless. This post by  Julius Mutunkei will thoroughly examine the query.

Social media marketing

Social Media Strategy: How to Use Social Proof in Marketing

Want to convince your audience to buy from you even more? Are you curious about using social proof on social media? This post by ANNA SONNENBERG will show you where to seek social proof, how to apply it in your organic social media marketing campaigns, and provide you with some motivating social proof examples. 

How to Use Social Media For Virtual Event Marketing

For virtual event promotion, social media is about more than just sharing tweets and Instagram Stories. The typical tweet only lasts for 18 minutes before it is exceedingly improbable that anyone will see it. After a day, stories are completely lost. Facebook and LinkedIn posts have comparably short useful lives.

Additionally, the majority of our followers will not be online when we post, preventing them from seeing our content regardless of the time we choose. Traditional social media marketing is doomed to only reach a small portion of our audience due to the timing of the post and the flood of other content being shared, which quickly drives our virtual event notifications out of the picture and down the stream. So, what is to be done? Do you think giving up is the best option? This post by Mike Allton is here to tell you all about it!

Email Marketing

6 Ways to Dominate Your Market By Merging SMS and Email Marketing

When thinking of marketing channels, SMS isn’t the first that comes to mind. But it’s actually a very powerful channel to employ. SMS is terrific for consumer engagement and has excellent open and response rates. However, it is constrained in terms of the more inventive marketing strategies. These restrictions, however, are no longer an issue when used with email marketing. Combining SMS and email marketing can produce successful, enjoyable customer journeys that end in conversion. Grace Lau, in this post, will provide our top six recommendations for combining SMS and email to rule your market. 

Biggest Trends in Cold Email Outreach According to 34 Experts

Several outbound marketing tactics are now more important than ever. Cold email outreach is a prime illustration. Norbert, in this post, has contacted 34 marketing professionals to determine the trends for cold outreach. These are professionals who have been working in the field for years. So, let’s get started!

Link Building

 How to Create Link Building Strategies: Everything You Need to Know

94% of all material receives no backlinks from other websites. It’s a major factor in why 41% of SEO experts think link building to be the most difficult aspect of SEO. Although it can be challenging, getting backlinks to your website is not impossible. To raise your website up the search engine results pages, you need to have an effective backlink strategy. You must develop link-building techniques that have a big impact. How do you manage that? To develop a great backlink strategy, read on this post by Fan Boy SEO to discover the best link-building strategies.

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