You have 5 additional months to migrate to Responsive Search Ads: deadline extended to February 1, 2023
Actioning on direct feedback continues to be our priority at Microsoft Advertising, especially as we strive to support you during these unpredictable times when you may find yourself dealing with constant change from macroeconomic conditions, the evolution of the digital landscape, and more. We’ve taken action to make it easier for you to act on an important change for our platform. For those of you who’ve already migrated to Responsive Search Ads (RSAs), congratulations for future-proofing with us. For those who may still be working on the Expanded Text Ad to RSA migration, we heard your need for more time and have extended our timeline by an additional five months. Now, starting on February 1, 2023 , RSAs will be the only search ad type that can be created or edited in standard search campaigns. With the focus of this migration being to help you efficiently drive a stronger return on investment (ROI), Expanded Text Ads will continue serving along with RSAs, but we’ll no longer s