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User intent refers to why a user searches for something online. It may seem straightforward, but understanding user intent is crucial for any successful digital marketing strategy. When we understand why users are searching, we can tailor our content and messaging to meet their needs. Whether users want to learn something, solve a problem, or buy a product, their intent should guide our approach. These insights allow us to create content that resonates with users on a deeper level, drives engagement, and ultimately leads to conversions. By understanding the motivation behind a user’s search, businesses can create content that meets their needs and captures their attention. This is why understanding user intent matters in today’s digital landscape. Brafton ’s informative infographic provides valuable insights into the different types of user intent and how businesses can optimize their content to meet their audience’s needs better. The post Weekly Infographic: User Intent: Understan...

Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game. Content Marketing The Effect of Hollywood on Creative Marketing Content In today’s digital age, creative marketing content is more important than ever. With countless brands vying for consumer attention, standing out from the crowd is essential. That’s why many marketers look towards Hollywood for inspiration. Brad Haugen’s post takes a deep dive into the effect of Hollywood on creative marketing content, arguing that while Hollywood can provide valuable inspiration, it’s time to start thinking beyond the silver screen. By understanding their brand’s and audience’s nuances, marketer...

In its continuing efforts to remain competitive against rival search engines and expand its AI capabilities, Google has recently unveiled a significant milestone – Project Magi. In this article, we will delve into the key features of this innovative development, its implications for Google and the search industry, and how it is poised to shape the future of search. The moniker “Magi” was first mentioned in a New York Times piece , which claimed that Google had assigned 160 workers to work on a massive upgrade of its search engine under this codename. So naturally, this news has sparked speculation in the SEO world about the project’s possible impact. So let’s take a closer look at what Google Project Magi is all about.  Things We Know About Google Project Magi  Here are some critical facts about Google’s Project Magi, and what it means for the future of search and SEO services. Google is working on Project Magi, a new search engine function. Project Magi seeks to anticip...

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Microsoft Expands Bing AI Chat And Copilot For Search Available In Google Chrome  Microsoft’s Bing AI chatbot and AI-powered search results are now available on Google Chrome for select users. While this integration could bring users a new level of convenience, it’s important to note that the Chrome version of Bing AI has some limitations, such as half the amount of input capability compared to the full version. Despite this, the availability of Bing AI chat may draw in fans of Bard and SGE and offer an alternative to those wanting to expand their search options and chat capabilities. With these new features, the future of search and AI chat looks bright. Google’s John Mueller Answers If Matching How It Rewrites Titles Is A Good Idea Have you ever wondered if it’s a good idea to match the title element of your w...

This is an update from a previous blog as our plans changed. The original plan was to automatically roll this feature out to advertisers using UET starting on Monday July 17, 2023 (with options to opt-out if desired). Given that we want to gather more user feedback, we’ll first pilot this directly in Microsoft Advertising online as a beta for advertisers to manually self opt-in. This self opt-in experience has began rolling out to advertisers starting on Tuesday July 25, 2023. Auto-enablement of this feature will happen at a later undetermined time based on the success of the pilot. Understanding user engagement on your website is important to your business and for measuring the impact of your ad campaigns. To help you better meet your business needs and drive more traffic and conversions, we’re excited to introduce UET Insights, a valuable new feature that will become available to you on a self-opt-in basis rolling out to all advertisers starting on July 25, 2023, for your UET tag...

Microsoft Advertising is committed to helping our clients leverage artificial intelligence (AI) in market-leading ways that save you time and build your business more effectively. As consumer journeys become even more dynamic and personalized, marketers will require more sophistication in our platform. This is why we’re introducing Performance Max, a new campaign type that perfects your creative and targeting combinations through automation. Performance Max campaigns are designed to find and convert more customers across the entire network. We do this in real-time by pairing the right creative assets with the right targeting parameters and creating new combinations until we find the most high-performing ad for the market. You choose the strategy, input creative assets, and articulate your goals—Performance Max leverages Microsoft AI to do the rest. This new campaign type is the next step as we support our clients in upleveling their marketing with predictive solutions and automate...

Pillar pages are a powerful tool for effective content marketing. A pillar page is a comprehensive guide to a specific topic and a central hub for all related subtopics. It’s an excellent way to demonstrate your expertise and authority on a subject while providing value to your readers. Creating a pillar page can drive more traffic to your website, improve your search engine optimization, and generate more leads and sales. Consider building a pillar page to take your content marketing to the next level. Creating a Pillar Page that drives tons of traffic doesn’t have to be daunting. With the help of the infographic by Brafton , you’ll be equipped with the knowledge needed to create a cohesive and informative Pillar Page. The key is to choose your topic carefully and keep your target audience in mind. From there, breaking down your content into clear, concise, easy-to-read, and understandable sections is essential. By following the steps outlined in the infographic, you’ll be well on y...