Weekly Digital Marketing News Round-Up 28th July 2023
We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:
Search Related News and Updates from Major Search Engine
Microsoft Expands Bing AI Chat And Copilot For Search Available In Google Chrome
Microsoft’s Bing AI chatbot and AI-powered search results are now available on Google Chrome for select users. While this integration could bring users a new level of convenience, it’s important to note that the Chrome version of Bing AI has some limitations, such as half the amount of input capability compared to the full version. Despite this, the availability of Bing AI chat may draw in fans of Bard and SGE and offer an alternative to those wanting to expand their search options and chat capabilities. With these new features, the future of search and AI chat looks bright.
Google’s John Mueller Answers If Matching How It Rewrites Titles Is A Good Idea
Have you ever wondered if it’s a good idea to match the title element of your website to how Google rewrites them on search engine result pages (SERPs)? Well, Google’s John Mueller has finally answered this question for us. According to Mueller, assuming that a rewritten version is better for SEO or users is not necessarily a good idea. Instead, he recommends keeping your site name in the title element because it makes it easier for users to confirm the website they are visiting. Additionally, he shares that the current pattern is well-known, and there’s no need to make changes just for Google. So, if you were planning on tweaking your title element, this insight from Mueller may help you make a more informed decision.
Google Advises Against Cheap TLDs Due to Spam Risks, Says TLD Keywords Don’t Improve SEO
Google advises against choosing a cheap TLD, as these tend to attract spammers who can negatively impact your search rankings. Additionally, matching keywords in your TLD doesn’t improve your SEO, so it’s important to instead focus on branding and marketing when selecting a TLD. Choosing a TLD that reflects your brand and messaging will improve your SEO and create a memorable online presence.
SEO Community Sees Chatter Around a Possible Search Ranking Algorithm Update on July 26
Search engine optimization is constantly changing, and it’s essential to stay informed about updates to Google’s algorithm. The chatter surrounding the July 26th Google search ranking algorithm update is hard to ignore for anyone working in the field. According to reports, some websites have seen significant drops in traffic, while others have seen an increase. While there are always fluctuations in search rankings, many SEO experts believe this update is particularly substantial. As always, the best way to stay ahead of the curve is to closely monitor your website’s analytics and make adjustments as necessary.
Dark Mode Rolls Out On Bing Search & Bing Chat
With the rise of technology, it’s no surprise that many applications and websites implement a “dark mode” option. Bing Search and Bing Chat are the latest platforms for this exciting trend. The sleek and modern design of dark mode looks great and reduces eye strain for users who spend a lot of time on their devices. The rollout of this feature on Bing Search and Bing Chat is a welcome addition, allowing users to quickly toggle between the traditional light mode and the new dark mode. This exciting update provides a customizable experience that enhances the overall user experience on Bing.
Google Tests More Visual Elements in Search For Featured Snippets, Top Stories, Products & More
Google Search is changing the game with its recent addition of more visual elements in its search results. From featured snippets to top stories, these enhancements make searching the web more interactive and user-friendly. And that’s not all! Google is also testing more product visual elements, meaning shopping could become even more accessible. With these changes, it’s clear that Google is dedicated to making our online experience even more dynamic than before. It’s an exciting time for search, and we can’t wait to see what new elements they come up with next!
Microsoft Might Build an Expert Mode Search Interface for Bing Chat
Microsoft is reportedly considering building a new search interface for Bing Chat that would be specially designed for “expert” users. According to Mikhail Parakhin, the CEO of Bing, this new feature could allow power users to quickly and easily perform advanced searches that might not be possible using the current interface. If implemented, this new feature could help Bing evolve and stay ahead of the competition, giving users more ways to find the information they need.
Google Categorizes Reviews By Type Of Reviewer in Google Maps
Google Maps and Local reviews are crucial to a business’s online presence. Customers rely heavily on these reviews to decide where to spend their money. Google has taken it a step further and is testing categorizing the reviews by the type of review. This innovative feature would make it easy for potential customers to find the specific information they are looking for in reviews. It remains to be seen if this will become a permanent feature, but it certainly has the potential to impact businesses and consumers positively.
Social Media Related News and Updates from Major Search Engine
Threads App New Updates Includes For You And Following Feeds
The popular Threads app is about to get even better! After carefully listening to user feedback, the app’s developers have implemented some exciting new features. Users can now look forward to a chronological feed that makes catching up on missed posts easier. And for those who communicate with people from around the world, the addition of post-translations is a game-changer. There’s no doubt that these new features will make the Threads app even more functional and user-friendly than ever before.
PPC Related News and Updates from Major Search Engine
Google has recently announced that it will be upgrading its Performance Max for Dynamic Search and Google Display advertisers. This decision reflects the company’s commitment to providing advertisers with the best possible results, as those who upgrade can expect a significant increase in conversions by up to 15% – 20%. It’s important to note that Google urges advertisers to use their self-upgrade tools and adhere to best practices, as this will ensure that their Performance Max campaigns are set up correctly. This is excellent news for advertisers looking to boost their results and business through Google’s advertising services.
Google Updates its Local Service Ads Review Dispute Form
Maintaining a positive online reputation is crucial for success as a business owner. But what happens when a negative review pops up on your Google Local Service Ad? Google has just updated its reviews dispute form to help tackle this issue. The update clarifies that the form should only be used for reviews on Local Service Ads, not Google Business Profiles. With this clarification, you can ensure you’re addressing the correct reviews and maintaining a trustworthy online presence.
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