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How to make a winning SEO Plan in 2017

When advertisers design their Digital Marketing Strategy for 2017, SEO Plan ought to be a top-of-mind priority. For most of the online marketers and advertisers, the SEO plan strategy is not unpredictable at all- It goes like week by week tracking followed  by guesses, crossing your fingers, and praying, then reading a couple of web […] The post How to make a winning SEO Plan in 2017 appeared first on Digital Vidya . SEO Company in lucknow

Target searches automatically with Dynamic Search Ads pilot in the US

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We are very excited to announce that the Dynamic Search Ads (DSA) pilot is now open to all advertisers in the United States. DSA is designed to help advertisers increase their impression volume, increase search term coverage and drive incremental clicks and conversions, while reducing the burdens of campaign set up and day-to-day management. Dynamic Search Ads re-envision the way that text ad campaigns are managed on Bing Ads.  All an advertiser needs to do is provide their website domain and a generic ad copy, then Bing Ads will take care of the rest. We will crawl your webpages of interest, then utilize machine learning algorithms to match suitable landing pages to relevant search queries, and dynamically generate quality ad titles for your ads. To better understand Bing crawling process, please reference Bing Webmaster Help center . How to set up Dynamic Search Ads Click Create Campaign and choose Dynamic Search Ads Enter campaign information, including your Website ...

Know the Essentials of a PPC Resume for Job Opportunity

The basic components of a PPC resume PPC is a concept of Google wherein the company has to pay a small amount of fee to the search engines every time a user clicks on the PPC ad.  To practice PPC ads many companies employ a dedicated resource. If you are an aspirant looking forward to […] The post Know the Essentials of a PPC Resume for Job Opportunity appeared first on Digital Vidya . SEO Company in lucknow

Interview with Surbhi Kapoor, a Business Analyst turned Digital Marketing Training Consultant

Surbhi Kapoor has done her graduation from Delhi University. After that, she got an opportunity to work for Barclays as a Bussiness Analyst for 2 years and got to know about Digital Marketing and its benefits in today’s time. Which course of Digital Vidya did you participate in? How did it help you acquire new skills related […] The post Interview with Surbhi Kapoor, a Business Analyst turned Digital Marketing Training Consultant appeared first on Digital Vidya . SEO Company in lucknow

Make your ad stand out with Callout Extension opportunities

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We are very excited to announce that the Callout Extension opportunity is now available in Bing Ads inline and on the Opportunity tab. It is the first ad extension opportunity in Bing Ads, giving you recommendations on how you can stand out from the crowd and suggestions to help improve the click-through rate (CTR) of your campaigns.     What are Callout Extensions? Callout Extensions provide an extra snippet of text that highlights your website’s unique products or offers. This extension is not clickable and can appear in addition to your ad’s description or with other extensions, increasing your share of screen space and your chance of clicks and engagement. Plus, providing additional details about your website can help make your ad more relevant to potential customers.   Why should I take advantage of the Callout Extension opportunity? Callout Extensions are a terrific way to improve your ad performance, since it allows you to showcase any products, services, deal...

Instagram for Business: How To Get Started

Instagram for Business Want to utilize Instagram for business? Want to learn how to do business through Instagram? But don’t know how to do? Then this article is for you. With more than 700 million monthly active users and more than 15 million business profiles currently, Instagram has become a powerful social media behemoth on […] The post Instagram for Business: How To Get Started appeared first on Digital Vidya . SEO Company in lucknow

Bing Ads Editor update: labels, demo targeting, and more

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Thank you for your continued feedback to make Bing Ads Editor the best tool for you! In the v11.13 release, we’ve continued to bring the features you want directly to your fingertips. Find out how to better organize your campaigns, ad groups, ads and keywords with labels, how to more efficiently manage your age and gender targeting, and what changes we’ve made to budget type. Note: All the changes listed below are supported only in the Windows version of Bing Ads Editor at this point. Stay tuned — support in the Mac version is coming soon!   Save time with labels Bing Ads Editor now has a shared labels library, which allows you to create one shared label and then add that label to multiple campaigns, ad groups, ads and keywords. Once you’ve added them, you can then filter on your labels from Advanced Search to only see the items that are most meaningful to you. For example, you can create a shared labels library named “Summer promotion” and add this label to all the campaigns ...