Target searches automatically with Dynamic Search Ads pilot in the US

We are very excited to announce that the Dynamic Search Ads (DSA) pilot is now open to all advertisers in the United States. DSA is designed to help advertisers increase their impression volume, increase search term coverage and drive incremental clicks and conversions, while reducing the burdens of campaign set up and day-to-day management.

Dynamic Search Ads re-envision the way that text ad campaigns are managed on Bing Ads.  All an advertiser needs to do is provide their website domain and a generic ad copy, then Bing Ads will take care of the rest. We will crawl your webpages of interest, then utilize machine learning algorithms to match suitable landing pages to relevant search queries, and dynamically generate quality ad titles for your ads. To better understand Bing crawling process, please reference Bing Webmaster Help center.


How to set up Dynamic Search Ads

  1. Click Create Campaign and choose Dynamic Search Ads create dynamic search ads campaigns
  2. Enter campaign information, including your Website enter website information for dynamic ads campaign
  3. Create dynamic ad target 

    target all webpages option
  4. Create Ad (enter Ad text and optional Path) create dynamic search campaign
  5. Review and finalize your campaign settings.

    finalize campaign settings screenshot

Advertisers can choose to target all webpages, specific webpages of their website based on the URL, category, page title, or page content (for example, all pages with “garden” in the title) or based on page categories of webpages which are automatically grouped for you. Learn more about Dynamic Search Ads on Bing Ads Help.
 

How to participate in the pilot?

  1. If you don’t have an account team, please sign up and we’ll enable your account.
  2. If you have an account team, please contact your account team to sign up for this pilot.
Advertisers can implement DSA through the Bing Ads UI, API and Google Import. In addition, if an advertiser is using Kenshoo as their tool provider, Kenshoo now supports creating and managing DSA campaigns, ad groups and ads within the Kenshoo UI.
 

Questions or comments?

Feel free to contact us via Twitter, visit the Bing Ads Answers forum or send your feedback directly to BingAds-feedback@microsoft.com
 



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