Weekly Digital Marketing News Round-Up 8th November 2024

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:

Search Related News and Updates from Major Search Engine

Mastering ChatGPT Search Indexing: Key Strategies for Optimizing Website Visibility

Regarding indexing in ChatGPT, websites must pay continuous attention to their technical health. Regular verification of the robots.txt file and crawler access is essential to ensure that the AI-powered platform can effectively index the website’s content. Publishers should also prioritize maintaining factual accuracy and keeping information up to date. This benefits the users and helps the website achieve broader visibility across traditional search engines and AI-powered platforms. Implementing a clear content structure is another crucial step in ensuring that pages remain accessible and optimized for search indexing in ChatGPT, ultimately enhancing the website’s overall performance.

Google Tests Google AI Overviews in the People Also Ask Section

Google constantly evolves its search features to provide users with the most relevant and useful information. In its latest testing phase, Google is experimenting with displaying Google AI Overviews and generative AI results directly in the “People also ask” section. Typically, this section is powered by featured snippets, but Google is now exploring using AI Overviews instead. By incorporating AI-generated content, Google aims to give users a broader understanding of their queries and offer more in-depth insights.

Google Experiments with Dropping Search Results Count: A Shift in User Search Experience

Google is constantly experimenting with its search features to improve user experience. One of the recent tests conducted by Google involves dropping the results count display from its search page. The results count is moved under this test’s “Search Tools” option. This change aims to simplify the search interface and reduce clutter for users. By moving the results count, Google can provide a cleaner and more streamlined search experience. Although it is still in the testing phase, this change could become a permanent feature if it benefits users.

Google Unveils New Shipping Data Schema: ‘ShippingService’ Type Aims to Enhance E-Commerce Accuracy

Google has introduced a new schema type called ShippingService. This schema type is designed to group various shipping constraints, including delivery locations, time constraints, weight and size limits, and shipping rates. By adding this new schema type, Google aims to provide users with more detailed and comprehensive shipping information, ultimately improving online shoppers’ overall shipping experience. This enhancement will enable businesses to provide accurate and relevant shipping information, helping customers make informed purchase decisions.

ChatGPT Search Now Powered by Bing’s Index: A New Chapter in AI-Driven Search

ChatGPT’s search functionality relies heavily on Bing’s index, highlighting the ongoing strong relationship between Microsoft and OpenAI. After testing, it was found that Bing powers most search results despite ChatGPT having its bots. This reliance on Bing’s index has implications: websites not indexed by Bing, whether due to penalties or bugs, may not appear in ChatGPT search results. This could impact visibility for some sites, especially those affected by Bing’s indexing issues or search algorithm limitations.

Google Search Snippets Now Display ‘Review by Author’ to Enhance Credibility and Trust

Google Search has introduced a new feature that allows users to identify the author of a review directly in the search results snippet. This feature, called “reviewed by,” is a rich result element that appears next to specific search results. By displaying the author’s name of the review, Google aims to give users more transparency and credibility when evaluating online reviews. This information can be beneficial for users who want to ensure the reliability and authenticity of a review before making a purchasing decision. With this feature, Google continues to enhance the user experience by providing valuable information directly within the search results.

Social Media Related News and Updates from Major Search Engine

LinkedIn Job Report Reveals Fastest Growing Roles and Top In-Demand Positions for 2024

LinkedIn’s latest quarterly employment data analysis reveals significant changes in hiring demands in the job market. One notable shift is the notable growth of financial sector roles in the third quarter. This indicates a positive trend in the industry, highlighting the need for professionals with expertise in finance and related fields. Additionally, traditional roles such as salespeople, nurses, and retail positions continue to be in demand, reflecting the importance of these sectors in the overall economy. On the other hand, tech roles, particularly software engineers and full-stack developers, have remained stable and are among the top 10 most-demanded jobs. This highlights the ongoing relevance and demand for skilled professionals in the technology field.

YouTube Gives Creators More Control Over Ad Partnerships

YouTube gives creators more control over their ad partnerships, allowing them to initiate collaborations directly through the platform instead of waiting for advertisers to reach out. This new system enables brands to access valuable organic metrics and clearly defined usage rights when linking videos through Google Ads. Additionally, creators gain more protection by being able to restrict their content to only approved advertisers, ensuring greater control over who can monetize their videos. This shift empowers creators to build stronger, more transparent ad partnerships while safeguarding content.

YouTube Launches ‘Data Stories’ Feature to Offer First-Day Video Metrics to Creators

YouTube is testing a new feature called “data stories” to provide creators with a visual representation of their video’s performance in the first 24 hours. This new feature is designed to give creators a quick and easy way to analyze the initial success of their content. By presenting the data visually, YouTube hopes to make it easier for creators to understand and interpret the key metrics determining a video’s performance. This feature could be particularly useful for creators relying heavily on understanding their audience’s preferences and optimizing their content strategy.

PPC Related News and Updates from Major Search Engine

Google Ads Rolls Out Brand Guidelines For PMax Campaigns 

Google Ads has launched brand guidelines for PMax campaigns, allowing advertisers greater control over how their brand is portrayed in their automated assets and formats. These brand guidelines encompass elements such as the brand font, color, business name, and logo assets. By allowing advertisers to set these guidelines, Google Ads enables them to maintain consistency and ensure that their brand is accurately represented across all Performance Max campaign materials. This new feature is now available in select accounts, allowing advertisers to enhance their brand’s visibility and recognition.

Microsoft Announces its Monthly Microsoft Advertising Updates

Microsoft announced its monthly updates for Microsoft Advertising, including significant improvements to Shopping Audience campaigns. The setup workflow for creating these campaigns has been streamlined and simplified for a more user-friendly experience. Additionally, a new feature allows advertisers to create Product Groups, aligning Shopping Audience campaigns with the structure of regular Shopping Search campaigns. Users can enable this feature for existing campaigns by accessing the product group page and selecting “Create first product group.” Microsoft emphasized that this change is optional and won’t impact the performance of ongoing campaigns. Product groups will be automatically included in new Shopping Audience campaigns.

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