Weekly Digital Marketing News Round-Up 19th January 2024

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:

Search Related News and Updates from Major Search Engine

Google Launches The New AI-Powered Search Gesture For Android ‘Circle to Search’

Google has launched a new feature called “Circle to Search” for Android users, allowing them to search by simply circling items on their screens. This innovative feature enhances the user experience by providing a more intuitive and natural way to search for information. In addition to this, Google has also improved its “Multisearch” feature, which now offers AI-generated overviews when users take a photo and ask a question. These enhancements further streamline the search process and make it easier for users to find the information they need quickly and efficiently.

Google’s John Mueller Tips For Moving to a New Website Without SEO Issues

When moving to a new website, Google’s John Mueller provides valuable tips to ensure a seamless transition. One of his suggestions is to implement redirects from the old site to the new one. This serves two purposes – helping users find the correct website and assisting search engines in transferring any existing signals to the new domain. By doing this, there is a potential boost in the new website’s standing in search engine rankings. Mueller advises seeking assistance from a web developer or hosting provider to implement these redirects properly. To ensure a smooth changeover for users and search engines, it is recommended to keep the redirects in place for at least one year.

Google Tests Search Result Snippet With Local Images & Product Listings 

Google has been testing a new search result snippet feature that includes local images and product listings. This new feature aims to enhance the search experience by providing users with a visual representation of the local businesses and products that may be of interest to them. By including local images and product listings in the search result snippets, Google aims to make it easier for users to find and explore local businesses and products directly from the search results page.

Search Bing & Google at The Same Time With Microsoft Edge Browser 

Microsoft Edge offers a unique feature that allows users to search simultaneously on both Bing and Google. This means that regardless of whether Bing or Google is set as the default search engine, users can access results from both search engines with just a click of a button. For instance, if Bing is set as the default search engine and a user clicks on the Search icon, they will be presented with results from Google. Similarly, if Google is the default search engine, the user can still access Bing results. This feature provides users with the flexibility to choose between different search engines based on their preferences and needs.

What Google’s John Mueller Says About Changing From WWW to Non-WWW for Your Domain? 

Google’s John Mueller addressed the question of whether changing from www to non-www for a domain has any significant impact. According to Mueller, server-side redirects, such as a 301 redirect, do not rely on user-agents. Therefore, any misunderstanding regarding user-agents in this context may have occurred. He further emphasized that changing from www to non-www does not bring about substantial changes. If there are noticeable differences or alterations in the website’s performance, it is more likely due to other factors. This insight from Mueller provides clarity on the impact of changing from www to non-www for a domain.

Google Tests 5 Product Results in Shopping Grid

Google is constantly experimenting with its search product grid layout to enhance the user experience. As part of its ongoing testing, Google is now considering showing an additional product in the search product grid layout. Currently, the grid layout displays four products across, but Google is testing the display of five products across. This change could potentially provide users with a wider range of options and make it easier for them to browse and compare products.

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