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Google My Business is a  tool provided by Google that allows businesses to create and manage their online presence. It is an essential platform for any business looking to establish themselves in the digital landscape. With Google My Business, businesses can create a profile that includes important information such as their name, address, phone number, and website. This information is then displayed prominently in Google search results, making it easier for customers to find and connect with the business. By optimising your Google My Business listing, you can increase your online visibility and attract more customers. Paul Barrs created an informative infographic that outlines ten steps to optimise your Google My Business listing. The post How to Optimise Google My Business in 10 Steps appeared first on PageTraffic Buzz - SEO, Search Marketing, News, Events, Guide . SEO Company in lucknow

Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game. Content Marketing 8 Important Content Marketing Goals In today’s digital world, content marketing has become a crucial strategy for businesses to connect with their target audience and drive meaningful engagement. In a post by Ralph Paul, he highlights the eight important content marketing goals that companies should strive for. These goals include increasing website traffic, improving search engine rankings, generating leads, nurturing customer relationships, establishing thought leadership, increasing brand loyalty, boosting social media engagement, and driving sales. Content Mar

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google Ranks AI-Generated Content Above Original News  In a recent report, it was claimed that Google is favoring AI-generated duplicate content over original journalism written by humans. However, Google’s Search Liaison has responded to these allegations by stating that the ranking of content is determined based on factors such as recency, quality, and relevancy rather than the method of production. This means that Google does not manually manipulate search results to prioritize certain pieces of content. The response from Google’s Search Liaison clarifies that there is no deliberate boosting of AI-generated content and that Google’s search algorithm treats all content fairly based on its relevance and quality. Google’s John Mueller Answers How To Trigger A Complete Re-Indexing  In a recent discussion, Google’s Jo

A subdomain is a subdivision or extension of a main domain. It is used to organize and categorize content within a website. For example, if the main domain is “example.com,” a subdomain could be “blog.example.com” or “shop.example.com.” Larger websites often use them to create distinct areas for specific purposes, such as a blog, an online store, or a customer support portal. By using subdomains, businesses can create separate sections of their website that focus on specific topics or target different audiences. This can help improve the overall user experience and make it easier for search engines to understand and rank the content. Brafton created an informative infographic that sheds light on when to use subdomains and how they can impact SEO. Subdomains are a useful tool for organizing website content and can have a significant impact on search engine optimization (SEO) efforts. The post Weekly Infographic: When to Use Subdomains & How They Impact SEO (Infographic) appear

Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game. Content Marketing Four Tips to Help You Find Your Optimum Content-Marketing Mix Content marketing is an essential aspect of any successful marketing strategy. It allows businesses to engage with their target audience and build trust and credibility. However, finding the right content marketing mix can be a challenge. Kelsey Raymond has provided four valuable tips to help businesses find their optimum content marketing mix. By following the tips from Kelsey Raymond’s post, businesses can create a successful content marketing strategy that drives engagement and conversions. Prompts A

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google Launches The New AI-Powered Search Gesture For Android ‘Circle to Search’ Google has launched a new feature called “Circle to Search” for Android users, allowing them to search by simply circling items on their screens. This innovative feature enhances the user experience by providing a more intuitive and natural way to search for information. In addition to this, Google has also improved its “Multisearch” feature, which now offers AI-generated overviews when users take a photo and ask a question. These enhancements further streamline the search process and make it easier for users to find the information they need quickly and efficiently. Google’s John Mueller Tips For Moving to a New Website Without SEO Issues When moving to a new website, Google’s John Mueller provides valuable tips to ensure a seamless tr

Domain Authority is a metric developed by Moz that determines the credibility and influence of a website on search engine rankings. It takes into account various factors, such as the quality and quantity of backlinks, the relevance of the content, and the overall performance of the website. A high Domain Authority indicates that a website is more likely to rank higher in search engine results and attract more organic traffic. It is an essential metric for website owners and digital marketers as it helps them assess their website’s performance and make informed decisions to improve their online visibility and credibility. For more information and visual insights into domain authority, be sure to check out the infographic created by Brafton . This infographic provides a comprehensive overview of domain authority and answers some of the most common questions about this metric. It includes tips and recommendations for improving domain authority and highlights key factors to consider when

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google’s Search Liaison Clarifies Author Bylines Don’t Directly Influence Search Rankings In a recent response, Google’s Search Liaison has clarified that author bylines do not directly influence search rankings. The liaison emphasized that Google does not check the credentials of authors and that adding a byline does not improve ranking. Author bylines are intended for readers, not for Google’s ranking systems. However, publications that use author bylines may exhibit other characteristics that align with useful content, which can indirectly impact search rankings. It is important to note that simply adding a byline will not guarantee a boost in ranking. Google’s Updates Guidance to the Special Announcements Structured Data Google’s recent update to the guidance on Special Announcements structured data marks a nota

Retail media is a fast-growing industry that is expected to reach $100 billion in the next five years and will account for over 25% of total digital media spend by 2026, according to BCG . Microsoft Retail Media is at the forefront of this sector, offering the most complete omnichannel retail media solution in the advertising market, and is now using generative AI to create new opportunities for retailers, advertisers, and consumers. We announced the integration of Artificial Intelligence (AI) in 2022 and now we’re taking it to the next level with the launch of the Retail Media Creative Studio leveraging generative AI, which can be used to create customized and engaging content for retailers, advertisers, and consumers. Microsoft Retail Media is not just a platform, it’s a holistic omnichannel retail media solution that connects retailers and advertisers with consumers across multiple touchpoints. Microsoft is a leader in AI and we’re excited to demonstrate how generative AI ca

Diageo, Haleon, L’Oréal and McDonald’s are confirmed 11 January 2024 – Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has announced its first speakers confirmed to take to the stage this March. The 2024 Event will see a bespoke programme of talent and experts from across the spectrum of creativity including brands such as Diageo, Haleon, L’Oréal and McDonald’s. Among the agencies and networks represented are Accenture Song, BBDO, FCB, Publicis, S4 Capital and UltraSuperNew. Jaime Ng, Festival Director, Spikes Asia, said: “The 38th edition of Spikes Asia will feature some of the most inspiring speakers and talent from across the region to address the most pressing issues that creatives and marketers across APAC are facing. The programme will focus on creative effectiveness, as well as looking at the cultural shifts taking place across APAC and the impact of new technology, ensuring that our community leaves with the tools and

Happy new year 2024 from Microsoft Advertising! We hope your year has gotten off to a wonderful start. For this January product roundup, we’re focusing on one upcoming update to share—an exciting new way to run your Lodging campaigns from Microsoft Advertising. More product updates will be shared in future monthly blog posts, which will be posted on the first Tuesday of every month in 2024. In the meantime, you can review our past posts in the Microsoft Advertising Blog to learn about interesting highlights and updates , and look for an upcoming Product roundup live webcast on Wednesday , January 31 recapping the past few months in Microsoft Advertising product releases. Hope to see you there. Hotel Center subaccounts deprecation by February 6, 2024 As we strive to improve and innovate our products, we’re changing how you set up and manage Hotel Price ads and Property Promotion ads. Starting February 6, 2024, we’re deprecating the creation of subaccounts and bid management i

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine What Google’s John Mueller Answers on How to know if SEO is perfect?  In a recent response to a question about perfect SEO, Google’s John Mueller provided a realistic and honest answer. He stated that no SEO is perfect because the internet, search engines and user search behaviors are constantly evolving. This means that SEO strategies will also need to adapt and change over time. Mueller emphasized that this evolution includes technical elements such as structured data and considerations around content quality. However, he also reassured that the inability to achieve perfection in SEO should not discourage individuals or businesses. What does Google’s John Mueller Say About Keyword Domain Names for SEO? Mueller provides valuable insights on the use of keywords in domain names for long-term SEO strategy. He advises