Weekly Digital Marketing News Round-Up 15th December 2023

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:

Search Related News and Updates from Major Search Engine

Google Maps New Updates for Location Data Storage and Recent Activity

Google Maps introduces new location data controls and the ability to delete visits, giving users greater control over their Location History. This update allows users to manage their location data more precisely, protecting their privacy. In addition, Google Maps will now offer on-device Timeline storage, which enhances privacy by storing location data locally rather than on Google’s servers. Furthermore, introducing new map controls makes it easier for users to delete their location-based activities, allowing them to remove any information they no longer wish to have stored. The blue dot icon in Maps also offers quick access to key location settings, providing users with a convenient way to manage their location preferences and settings.

Google Celebrates 25 Years in Search: Top Trends & 25-Year Time Capsule

Google is celebrating a major milestone as it reaches 25 years in the search industry. Over the years, Google has not only evolved but also had a significant impact on global information access. To commemorate this occasion, Google Trend’s annual Year in Search for 2023 has been released. This report showcases the most popular international and local searches, giving us insights into the topics that captured people’s attention throughout the year. Additionally, Google has created a retrospective most searched time capsule, which takes us on a journey through the past 25 years, exploring the significant trends and cultural milestones that have shaped our world. This demonstrates the power of search engines in documenting and reflecting our collective interests and experiences.

Google’s John Mueller Answers If Domain Age Impacts Rankings

In a tweet, Google’s John Mueller clarified whether domain age impacts rankings. Mueller’s response was straightforward and dismissive, stating that domain age is primarily a selling point for promoting aged domains. This statement from a reputable source like Mueller holds weight, as he is a trusted authority on Google’s ranking factors. Furthermore, Mueller debunked the misconception that domain age plays a role in determining search engine rankings. He emphasized that no patent or evidence suggests such a correlation. This clarification is valuable for website owners and SEO professionals, reiterating the importance of focusing on other ranking factors rather than solely relying on domain age.

Google will Roll Out New Features and integrations for Google Analytics 4 (GA4)

Google will introduce new features and integrations for Google Analytics 4 (GA4). These updates will focus on enhancing the use of first-party data, improving conversions, and providing more durable ad performance metrics. This move aligns with the increasing importance of data-driven insights for businesses. With the ability to leverage first-party data, companies can gain a deeper understanding of their customers and make more informed marketing decisions. The enhanced conversion tracking will allow businesses to accurately measure the success of their campaigns and optimize their strategies accordingly. The durable ad performance metrics will also give advertisers valuable insights into their ads’ long-term impact and effectiveness.

Search Results Super Volatile Days After Google November 2023 Reviews Update Completed

The November 2023 reviews update, likely the last confirmed update from Google this year, concluded on the 7th Thursday afternoon. However, even days after its completion, the Google search results exhibit high volatility and intense fluctuations. The online community is abuzz with heated discussions and speculations regarding the impact of this update on website rankings and visibility. Web admins and SEO professionals closely monitor the search results and engage in active conversations to understand and adapt to the changes this update brings. The aftermath of this update emphasizes the significance of regularly analyzing and optimizing websites to ensure their visibility in the ever-evolving search landscape.

Google Adds New Google Business Profile Suspension Emails Appeal Option

Google made an important update to their Google Business Profile suspension emails. In these emails, businesses can now make an appeal request directly from the email itself. This new feature will enable businesses to easily fight against any suspension they may have received. Previously, the emails would only provide details on why the firm was suspended, leaving the owner with limited recourse options. However, with a blue appeals button, companies now have a convenient and accessible way to challenge the suspension and provide any necessary information or documentation to support their case.

PPC Related News and Updates from Major Search Engine

Microsoft Advertising Provides Full-Funnel Media Solutions for Advertisers

Microsoft Advertising offers comprehensive media solutions for advertisers, catering to their needs throughout the marketing funnel. By utilizing Microsoft Advertising, advertisers can effectively engage with their target audience through various methods such as genre targeting on MSN Sports, in-market audiences for sports gear, and context-driven display ads. The platform encourages the integration and intelligent use of existing content created for other mediums, making it easier for advertisers to transition onto the Microsoft Advertising Platform. Additionally, Microsoft provides transparent reporting and support from their team, allowing advertisers to optimize their campaigns and achieve better results.

Google Ads Introduces New Multi-Format Ads For Video Reach Campaigns

Google Ads’ new multi-format ads are a game-changer for advertisers looking to expand their reach on YouTube. With the introduction of in-stream, in-feed, and Shorts ads, advertisers now have a broader range of options to engage with their target audience. These new ad formats can be seamlessly integrated into Video Reach Campaigns (VRC), designed to optimize campaigns and reach the maximum number of viewers within a given budget. This means marketers can now choose from bumper or skippable in-stream ads, in-feed ads, and Short ads to maximize their exposure and drive better brand results. With these multi-format ads, advertisers can tailor their campaigns to suit their specific objectives and capture the attention of YouTube users in different ways.

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