Weekly Digital Marketing News Round-Up 13th October 2023

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:

Search Related News and Updates from Major Search Engine

Google Announces New Tools To Enhance EV & Energy  Info in Search Results

Google has made significant updates to its search engine results pages (SERPs) to provide users with more detailed information about electric vehicles (EVs) and home energy options. With these updates, users can now find more comprehensive data about EVs, including pricing information and range estimates, directly in the search results. This will make it easier for individuals considering an EV to compare different models and make an informed decision. Google has also introduced an updated fuel cost calculator that allows users to compare the costs of using an EV versus a traditional gas-powered vehicle. Lastly, Google has included a new feature that offers home energy efficiency details in search results. This will enable users to access information about energy-saving options for their homes, ultimately promoting sustainability and reducing energy consumption.

Google Search Volatility Heats Up: The Impact of Core and Spam Updates

The recent Google Search algorithm updates in October 2023, specifically the spam update and core update, have caused significant fluctuations in the Google search results. Several tracking tools have reported high volatility, indicating that these updates have significantly impacted website rankings. The online community has been abuzz with discussions and debates surrounding the implications of these updates. Web admins and SEO professionals are closely monitoring the changes in search rankings and analyzing the potential reasons behind the fluctuations.

Google News Showcase on Google Discover With a “Showcase” Label

The introduction of the Google News Showcase has brought about a fresh and innovative way for users in the US to access news content. As a result, we are observing a significant increase in content visibility from the Google News Showcase across various platforms. One platform where the Google News Showcase can now be found is Google Discover. With a distinctive “Showcase” label, users can easily identify and access news articles and stories from this specialized feature. This integration allows for a seamless and enhanced news browsing experience, ensuring users stay informed and up-to-date with the latest developments.

Bing Tests New Video Layout in Search Results

Microsoft Bing is constantly looking for ways to improve the user experience, and one area they are currently testing is the Bing video search results page layout. This new layout aims to make it easier for users to find the videos they want by grouping them based on different types. The layout consists of sections and headings that indicate the type of videos in each group. The results are in a grid format, with two rows of five videos each. Each result is accompanied by a headline briefly describing the video content. To enhance readability, the background alternates between light blue and white. This new layout aims to provide users with a more organized and visually appealing search experience on Bing.

Google Tests New Recipe Search Interface in Search Results

Google is constantly innovating and testing new features to improve its search interface, and recipe search seems to be the latest area of focus. The company is currently testing a new recipe search interface that promises to be more interactive and useful than the current one. While it is unclear whether this is an ongoing test or a precursor to a larger rollout, the new interface has already garnered positive user feedback. With this new interface, users can expect a more immersive and engaging experience when searching for recipes, making finding and trying new dishes easier.

Google Search New Update “People Also Buy From” Section In Search Results 

To enhance the user experience and provide more comprehensive search results, Google has introduced a new feature called “people also buy from.” This section, which can be found within the search results, aims to show users other stores where people have purchased the same item they are currently searching for. By displaying these alternative options, Google is helping users discover additional sources to buy from, thereby increasing competition and potentially driving down prices. This feature benefits consumers by providing them with a wider range of choices and businesses by increasing their visibility and potential customer base.

Google Search New Local Results Expandable Refinement Feature in Mobile SERP

In the mobile interface, Google has introduced expandable refinements sections for local pack results. This feature allows users to navigate through various business categories easily. If Google is uncertain about a user’s specific preference for a particular type of business, it may display multiple options within the local pack results. Users can reveal a list of matching local businesses by clicking these options. This enhancement provides mobile users a more personalized and efficient search experience, enabling them to find the information they seek easily.

PPC Related News and Updates from Major Search Engine

Microsoft Advertising Launches a Comprehensive Guide “Your Festive Season Marketing Playbook”

Microsoft Advertising has recently released a valuable resource for marketers looking to optimize their ad strategies during the holiday season. The guide, titled “Your Festive Season Marketing Playbook,” is designed to assist advertising teams in understanding and adapting to changing customer behaviors and trends. As the holiday shopping period approaches, marketers must be equipped with the knowledge and insights to reach their target audience effectively. This comprehensive guide aims to give marketers the tools to devise efficient ad strategies and make the most of this highly anticipated time of year. By utilizing the insights and recommendations in this playbook, advertising teams can stay ahead of the competition and maximize their success during the holiday season.

Google Adds a New Way  to Retrieve Leads from Google Local Service Ads

Google has recently introduced a new feature that allows businesses to receive leads from Google Local Service Ads through text messages. Previously, these leads were sent to the business’s email account. However, with this new update, Google is providing an alternative method to receive these leads directly to their devices via text messages. This enhancement aims to make lead retrieval more convenient and efficient for businesses, allowing them to access potential customers and respond promptly to their inquiries.

Google Tests New Local Ad Format With Expanding Images In Carousel 

Google constantly innovates and tests new ad formats to provide a better user experience and increase engagement. Recently, it has been reported that Google is testing a new ad format that showcases local ads with interactive features. In this new format, users can swipe over the images in the ad, causing them to expand and move in a carousel motion. This provides a more dynamic and immersive ad experience, allowing users to explore the content visually engagingly.

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