Weekly Digital Marketing News Round-Up 4th August 2023
We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:
Search Related News and Updates from Major Search Engine
John Mueller Suggests SEO Professionals Should Delegate Website Management
In a recent discussion, John Mueller, Google Search Advocate, shed light on the topic of Wix SEO vs. WordPress, website tech, and preparing for change. Mueller emphasized that both Wix and WordPress can be optimized for SEO success, but each platform has its own set of strengths and limitations. He advised users to consider their specific needs and goals when choosing between them. Additionally, Mueller stressed the importance of staying up-to-date with the latest website technologies and trends to ensure optimal performance and visibility in search results.
Google Unveils New Features and Updates for the Chrome Mobile Browser to Enhanced Mobile Search
Google Chrome for mobile has recently made an update that introduces related searches to the current webpage a user is browsing. This new feature allows users to explore more information and related topics without searching again. Additionally, Google has made trending searches accessible directly from the address bar on Android devices. This gives users quick access to the most popular and relevant search trends at any given time. Although this feature is currently available on Android, Google has plans to roll it out for iOS users shortly.
What Google’s John Mueller Answers On Blocking Banner Ads From Getting Indexed as Main Content
In a recent discussion, Google’s John Mueller addressed the question of whether it is possible to block banner ads from being indexed as part of the main content by Googlebot. According to Mueller, it is possible to prevent banner ads from being indexed by implementing certain technical measures. He suggested using the “noindex” meta tag or blocking the banner ad URLs in the robots.txt file. This can help ensure that the banner ads are not considered part of the main content by Googlebot and, therefore, not indexed.
During a recent online conversation with the SEO community, Google Search Advocate John Mueller addressed a common misconception regarding linking to popular sites like Wikipedia. He emphasized that contrary to popular belief, linking to such sites does not impact search rankings. This clarification from Mueller is significant as it dispels a long-standing myth prevalent among SEO practitioners. Many believed that including links to high-authority sites like Wikipedia would positively influence their search rankings. However, Mueller’s statement sheds light on the fact that such links do not directly influence search engine optimization efforts.
Google Added Videos to its Search Generative Experience AI-Generated Answer Section
To enhance the search experience, Google has introduced a new feature where videos can now be included in the Generative Experience AI-generated answer section. This means that when a user searches for a question and Google determines that a video is relevant and helpful in answering that question, it will now embed a playable video directly within the search results. This feature aims to provide users with more comprehensive and engaging answers by incorporating multimedia content. By including videos in the answer section, Google is further expanding its capabilities to deliver dynamic and informative search results to its users.
What Google’s John Mueller Said on Keyword Stuffing?
In a recent Twitter conversation, Google’s John Mueller addressed the issue of keyword stuffing and when it becomes a cause for concern. According to him, the worry arises when a page contains an excessive number of keyword mentions, typically ranging from 3-500 or more. However, he also emphasized that having 10-20 mentions of keywords on a page solely for SEO purposes is not something to be overly concerned about. Instead, he suggested paying more attention to the user’s perception of the content. This highlights the importance of providing valuable and user-friendly information rather than focusing solely on keyword optimization.
Social Media Related News and Updates from Major Search Engine
6 New Generative AI Features Coming To Instagram
Instagram is said to be developing a range of innovative generative AI features that are set to revolutionize how users interact on the platform. These new features include AI-generated stickers, comments, and direct message summaries. With the introduction of these AI-powered tools, users can enhance their engagements more creatively and dynamically. The AI-generated stickers will provide users with a vast array of options to choose from, enabling them to express themselves in a more personalized manner. Additionally, the AI-powered chat agents will offer different personalities, giving users access to unique perspectives and enhancing their overall Instagram experience. These generative AI features are set to bring a new level of engagement and creativity to the platform, making it even more appealing to its vast user base.
The popular video-sharing platform YouTube constantly strives to improve user experience and provide innovative tools for content creators. In its latest move, YouTube has announced enhancements to its Shorts feature, promoting collaboration, discovery, and editing. These new creative tools will enable users to collaborate to create engaging short videos, making the platform more interactive and dynamic. Additionally, the enhanced discovery features will make it easier for users to find relevant Shorts content and discover new creators. Furthermore, the editing tools will empower users with more options to edit and customize their Shorts, allowing them to unleash their creativity and produce high-quality content.
Meta Upcoming Launch of AI Chatbots With Distinct Personas
Meta is gearing up to introduce AI-powered chatbots with unique personalities to enhance user engagement. These chatbots are anticipated to offer advanced search capabilities and personalized recommendations, revolutionizing how users interact with the platform. However, this move also raises concerns regarding privacy and manipulation. As the chatbots collect new user data, Meta gains the ability to deliver highly tailored content and advertisements.
YouTube is Testing AI Auto-Generated Summaries
YouTube is currently experimenting with AI auto-generated video summaries. This new feature aims to assist viewers in quickly grasping the content of a video and making an informed decision on whether to watch it. By providing a summarized overview of the video, users can save time and effort in determining its relevance to their interests. It is worth noting that this experiment is currently limited to specific English language videos, and only a select audience can access this feature.
PPC Related News and Updates from Major Search Engine
Google Introduced New Features for Google Analytics 4 to Assist App Marketers
Google has recently introduced a set of new features for Google Analytics 4, aimed at aiding app developers in gaining a deeper understanding of their users and enhancing campaign performance. This update is essential to providing developers with valuable insights to improve user engagement and drive better results. The new features include enhanced audience segmentation, improved data controls, and advanced machine-learning capabilities.
Google Ads Users Face Temporary Service Disruption
Google Ads experienced a system error that temporarily disrupted user access. This unexpected glitch caused inconvenience for advertisers who rely on the platform to promote their businesses. However, Google AdsLiaison promptly acknowledged the issue and assured that a solution was in progress. This quick response from Google’s support team helped alleviate concerns among affected users. Within less than an hour, the technical problem was successfully resolved, demonstrating Google’s efficiency in addressing and resolving such issues.
Google Business Profiles constantly strives to provide better tools and features for business owners to manage and enhance their online presence. In line with this goal, Google is currently testing generative AI to assist business owners in writing descriptions about their businesses. This innovative approach aims to streamline the process and make it more efficient for entrepreneurs to create compelling and accurate business descriptions. By leveraging the power of AI, Google can generate business descriptions tailored to each specific business, showcasing its unique attributes and offerings.
For Some Users, Google is Showing up to Five Google Ads on a Search Result Page
Recently, some users have noticed that Google displays up to five search ads on a single page. This contrasts Google’s usual practice of limiting the number of ads to four per search results page. The issue was brought to Google’s Ad Liaison, Ginny Marvin, who promptly acknowledged the problem on Twitter. In her response, Marvin stated that this was not intended behavior and that the company is actively working to resolve the issue. It’s reassuring to see Google taking user feedback seriously and taking steps to address any unintended issues with their advertising platform.
Google Tests New Local Search Ad Format in the Google Search Results
Google is constantly experimenting with new ad formats to improve the user experience and provide more relevant results. Recently, Google has been testing a new local search ad format in the Google search results. This new format aims to make it easier for users to find local businesses and services when searching for specific products or services in their area. The ads will appear at the top of the search results and be labeled “sponsored.” This new format is currently being tested in a limited number of markets, but if successful, it could be rolled out to more locations.
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