Top 10 Digital Marketing Articles of this Week: 14th July 2023

Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.

Content Marketing

Moving From Marketing Campaigns to a Content Culture

In today’s digital age, marketing has significantly transformed how businesses communicate with their consumers. Chandler Hynek’s post about moving from marketing campaigns to content culture presents an insightful analysis of how marketing strategies evolve. In an era where consumer engagement is paramount, businesses need a more holistic approach to providing valuable content to their target audience. Hynek’s post offers valuable insights into how this can be achieved and is essential for anyone looking to stay on top of the latest marketing trends.

Build a Sustainable Content Practice With This 5-Point Blueprint

In today’s fast-paced and ever-changing digital landscape, building a sustainable content practice is essential for any business that wants to stay relevant. Natalie Dunbar has compiled a 5-point blueprint to help you achieve this goal. By following her step-by-step approach, you can create a content strategy focusing on quality, consistency, and measurable results.

SEO 

Business Owners: Nine Impactful Ways To Improve Your SEO Efforts

As a business owner, have you ever wondered why your website isn’t receiving as much traffic as you hoped? The answer may lie within your SEO efforts. Fortunately, Forbes has compiled a list of nine impactful ways to improve your website’s SEO. From focusing on user experience to utilizing keyword research, this post offers valuable insights and practical tips that can elevate your website’s visibility. Don’t let your SEO efforts go to waste – check out Forbes’ post today!

AI vs Humans – The SEO Content Experiment

The concept of artificial intelligence (AI) is one that we’ve all heard of by now. We’ve seen it in movies, read about it in books, and even interacted with it daily without realizing it. But what about the implications of AI on fields such as SEO content? That’s where the experiment conducted by Oliver Sissons comes into play. His post explores the differences between SEO content created by humans versus content created by an AI.

How to Do Entity SEO: A Comprehensive Guide

Search Engine Optimization (SEO) is an important aspect of ensuring potential customers easily find your website. One important part of SEO is entity optimization, which focuses on creating a clear and organized structure for search engines to understand your website’s entities (people, places, things, or concepts). Adam Hardingham’s post on entity SEO is a comprehensive guide that can help you improve your website’s visibility and rankings.

Social Media

When Location Matters: How to Reach Customers on Social Media

In today’s world, social media has become a vital part of any marketing strategy. However, it’s not just about having a strong online presence; it’s about knowing how to reach your target audience effectively. This is where location comes into play. In his recent post, Michael Brenner highlights the importance of location when connecting with customers on social media. By understanding where your audience is located, you can tailor your content and messaging to better resonate with them.

What Are Some Common Social Media Marketing Mistakes to Avoid?

Social media marketing can be a powerful tool to reach and engage with potential customers, but it also requires a strategic approach. Unfortunately, it’s all too easy to fall into some of the common traps that can ultimately hurt your efforts. That’s why it’s important to know the most common social media marketing mistakes and how to avoid them. In a recent post by PrimePixels, readers can learn about some of these pitfalls and get valuable tips to help ensure success.

Email Marketing

Boost Your Email Marketing Game with 7 of the Best AI Email Writers

In today’s digital age, email marketing has become crucial for businesses to stay connected with their customers. However, crafting the perfect email that captures your audience’s attention and persuades them to take action can be a daunting task. That’s where AI email writers enter the picture. With their ability to generate unique and personalized content, these AI assistants can take your email marketing game to the next level. If you are looking for the best AI email writers to help you create compelling emails, check out Pedro Tilki’s informative post.

Customer Journey + Email Marketing: The Perfect Formula

As businesses grow and expand, they constantly search for new and innovative ways to reach and engage their customers. One such method that has gained significant traction in recent years is email marketing to enhance the overall customer journey. With tailored, personalized content that speaks directly to their needs and preferences, businesses can build long-lasting relationships with their customers and provide them with a seamless and enjoyable experience at every step. Micheli’s post delves into the many benefits of this powerful combination, exploring how email marketing can contribute to a successful customer journey.

Link Building

Artificial Link Building vs. Natural: Which One is Better for Your Site?

Link building is crucial to improving a website’s ranking on search engines. However, as with many things, link building has two approaches: artificial and natural. Although both methods have benefits and drawbacks, it’s important to understand which is better for your site. That’s where Ana Maria De La Cruz’s post comes in handy. Her analysis of artificial and natural link-building is informative and easy to understand. So, whether you’re new to the SEO game or an experienced player, check out her post to learn more about this important topic.

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