Top 10 Digital Marketing Articles of this Week: 23rd June 2023!

Here we come again with our list of this week’s best digital marketing articles we found online. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Look at them; we are sure you will love going through them.

Content Marketing

How To Map Content to Customer Intent (and Make Your Sales Team Happy)

B2B marketers encounter sales team frustrations when leads from their content are dismissed as “tire kickers” or not matching the desired customer profile, lacking purchase intent. Simultaneously, the marketing team is disappointed as the sales team selectively follows up on leads, neglecting others. In this scenario, B2B marketing leaders explore solutions and find a recurring theme: intention. Let’s look at this post by Robert Rose to know more about the mapping content.

Five Content Marketing Mistakes Small Businesses Make

Content marketing is a powerful tool for businesses to engage and retain customers. A survey revealed that 50% of respondents plan to allocate more budget to content marketing this year. This highlights the effectiveness of content marketing in capturing audience attention and building long-term customer relationships. Organizations invest more resources into creating valuable content that resonates with their target audience. Danni White shares the five content marketing mistakes small businesses make.

SEO

Why SEO Is Critical for Small Businesses (and How to Improve It)

Search engine optimization (SEO) is pivotal in driving website traffic by enhancing search engine rankings. If you’ve ever questioned the relevance of SEO for your small business, rest assured that you’re not alone. Disregarding SEO can significantly hinder growth as it enables businesses to establish industry authority and cultivate brand awareness. Joseph Camberato talks about how SEO is important for many small businesses.

11 Misfortunes of Contextual Advertising that SEO Solves

The popularity of search engine optimization (SEO) is well-known thanks to its numerous advantages over contextual advertising. In the digital era, businesses are increasingly attracted to SEO for its remarkable benefits. Through SEO techniques, companies can optimize their online presence, improve organic search rankings, attract targeted traffic, boost brand awareness, and achieve sustainable long-term results. Marc Berman shares this post about the eleven contextual advertising misfortunes that SEO can solve.

Expert-Backed SEO Strategies to Dominate the E-commerce Market

In the highly competitive e-commerce landscape, a strong and comprehensive SEO strategy is crucial for achieving prominence and market dominance. SEO is pivotal in driving organic traffic, improving visibility, and increasing sales for e-commerce businesses. It is vital to enlist the expertise of experienced professionals who can implement proven e-commerce SEO strategies that consistently deliver desirable results. Let’s take a look into this post by Tech Guide, talking about SEO strategies.

Social

Better informed, prettier content: AI will transform luxury social media marketing

AI’s pervasive influence on social media impacts multiple aspects of our lives, including how ultra-high-net-worth individuals (UHNWIs) engage with luxury-focused platforms. Luxury brands can effectively target UHNWIs by leveraging AI for tailored experiences. AI analysis of user behavior enables personalized content delivery, identifying relevant target audiences, and creating high-conversion campaigns. To know more, here is a post by Lily Power on AI and social media marketing.

Top Five Benefits of Using a Social Media Marketing Panel

Social media marketing involves using social networks to promote businesses and products to the target audience. It expands advertising efforts across platforms. With limited resources, SMM reseller panels offer advantages like revenue growth and increased conversion rates. By utilizing these panels, businesses optimize their social media marketing strategies, boost profitability, and achieve higher customer conversion rates. The Edge Research shares a post on the benefits of an SMM panel.

Email Marketing

Email tools to make your marketing pop out

In the digital landscape, email marketing establishes connections with the target audience. To stand out in a competitive environment, leverage the untapped potential of email signatures to create dynamic and captivating signatures using email tracking and signature management software. These powerful tools engage the audience and boost conversions, modernizing your approach and achieving marketing objectives. This post by Kokou Adzo discusses the email tools to make your marketing pop out.

5 Ways to Personalise Your Email Marketing and Increase Engagement

Personalized emails profoundly impact recipients, making them feel valued and driving action. They capture attention, foster connections, nurture leads, introduce products, and strengthen customer relationships. Embracing personalization enhances email campaigns and improves engagement, conversions, and overall marketing effectiveness. Read Prime Pixels post on the five ways to personalize your email marketing and increase engagement.

Link Building

PR Links and Earned Media CAN Lead To Organic Traffic. Here’s How…

While witnessing agencies and individuals boasting about their viral successes, it’s crucial to understand which outcomes truly contribute to organic search rankings. What benchmarks should you strive for and use to evaluate your team’s performance? By consistently securing coverage from reputable publishers and acquiring industry-specific backlinks, you can demonstrate to Google that your website is a trusted and authoritative source within your niche. To know more, check this post by Kelsey Libert.

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