Weekly Digital Marketing News Round-Up 19th May 2023

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:

Search Related News and Updates from Major Search Engine

Microsoft Enhances New Mobile-First Experiences for Bing & Edge 

With the addition of mobile-first experiences and cross-platform chat continuity, Bing is becoming more powerful and integrated than ever before. Imagine seamlessly integrating Bing into your Skype group chats or Edge mobile app, giving you deep context for content and more productive brainstorming sessions. Additionally, the SwiftKey keyboard integrates AI-powered Bing for drafting text and built-in translation, greatly improving multilingual communication.

Google Shares SEO Best Practices for News Websites 

In today’s digital age, having a strong online presence can be the difference between a news site’s success and failure. While many factors contribute to a site’s ranking on search engine result pages, content quality and effective use of structured data are two of the most important. That’s why Google’s Search Advocate team has compiled a comprehensive guide on SEO best practices for news sites. Following their guidelines, news sites can ensure their content reaches the widest and most engaged audience possible. The team’s expertise in this field is second to none, and their advice is invaluable for anyone looking to improve their online presence.

Google Search Ranking Algorithm Update May 17th ( Unconfirmed ) 

The SEO world is abuzz with speculation of a possible Google search ranking algorithm update. From industry chatter on forums to tracking tools, signs of a significant change have been observed since May 16, 2023. While there has been no confirmation, the buzz is hard to ignore. As website owners, we understand how crucial it is to stay on top of these updates to ensure our websites’ visibility, traffic, and search engine rankings. Therefore, it’s essential to remain vigilant and be ready to adjust our strategies based on these latest developments. So, let’s watch and wait to see what Google has in store for us this time.

Google Maps Sharable Links for Recent Searches & Local Packs 

Planning a group road trip can be a daunting task, especially when it comes to deciding on the best route to take. Google Maps has provided a solution that can ease the process. By creating a link to your recent searches, you can share it with your friends or colleagues, giving everyone access to the same information. This enables the group to discuss and make informed decisions, resulting in a smooth and enjoyable trip. Additionally, Google’s share link for local packs in search provides even more convenience. Now, you can easily share the location of a restaurant or attraction with just a few clicks. With Google Maps, planning a trip with friends has never been easier.

Google Testes New Product Details & Links in Web Search 

According to reports, a test is underway where web search products and shopping results look fresh. They have added an improved feature where you can easily select the “Visit Website” or “View Details” links, making finding exactly what you are looking for even simpler. Additionally, there is an ongoing test of an expanded pricing details interface. This could be a welcome change for many users as Google looks to enhance the search experience continually.

Google Added New Googlebot: Google-InspectionTool Added To Crawler User Agents

Google, the world’s most popular search engine, has recently introduced a new tool that promises to benefit developers and website owners alike. The new tool, called Google-InspectionTool, is a user agent added to the list of Google crawlers. This means that it helps Google to properly index web pages and make them easier to find on the internet. This addition is significant because it enables developers and website owners to assess how their pages look in Google’s search results and identify issues that might slow down their page loading time.

Google Search Console Posted a Notice for Insights Data Change for Google Analytics 4 

Are you a frequent user of Google Search Console Insights? If so, you may want to pay attention to the latest notice from Google. The company has announced that when the Google Analytics 4 migration begins on July 1, 2023, there may be changes to the data in your reports. Google Search Console Insights will start using data from your Google Analytics 4 property, which may affect how your reports appear. Although the changes won’t occur until June 1, 2023, it’s worth keeping this in mind for the future. Stay tuned for more updates as we approach the start date.

Google Bard is Now Showing Citations Like Bing Chat

Google just keeps getting smarter and smarter! Last night, the search engine giant announced that it had made some exciting updates to its citation feature. When you come across a line of text in a Google search result sourced from another website, you’ll see a handy number next to it. This means you can easily click on the number to see the source and all the associated links. In addition to this exciting new feature, Google also revealed that its artificial intelligence program, Bard, has improved at writing summaries of longer articles. All in all, these updates will make searching for information online even easier and more efficient.

Social Media Related News and Updates from Major Search Engine

YouTube Introduced Non-Skippable 30-Second TV Ads

YouTube is revolutionizing how advertisers approach television advertising by launching 30-second non-skippable ads for connected TVs. This exciting new ad format perfectly aligns with the recent shift in viewer consumption patterns as more and more people are turning to streaming services as their primary source of entertainment. The best part? YouTube advertisers can now leverage Google AI to enhance their marketing efforts and create even more engaging and personalized ads to capture their target audience’s attention.

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