Weekly Digital Marketing News Round-Up 31st March 2023

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:

Search Related News and Updates from Major Search Engine

Google Search New Updates: About this Author, Diverse Views, and More

In today’s digital age, more and more information is available online, but not all of it is reliable. That’s why Google constantly strives to improve its search features so that users can evaluate the information they find more effectively. They’re expanding the ‘About this result’ section to include an ‘About this author’ feature. This will help users determine the source’s credibility, especially important for controversial or sensitive topics. In addition, content advisories will now be displayed for searches with limited or rapidly changing information and available in multiple languages. These new features are part of Google’s ongoing efforts to make the online world safer and more trustworthy.

Google Search Console New Update: Merchant Reports 

Google has just revealed its most recent search console update, a feature that delivers a significant boost for merchants. This innovation allows them to acquire a more precise gauge of the search performance of their product listings and product snippets. If you’re a seller who wants to keep your businesses growing and thriving, you know how important it is to track how well your products are being searched online. With this new update, you’ll have more power to monitor and analyze these search trends effectively. It’s exciting news for online vendors who want to stay on top of their game!

Mozilla Invests $30 Million to Create a Non-Profit AI Company to Challenge Chat GPT & Bard 

Mozilla, the technology foundation behind the popular Firefox web browser, has invested significantly in creating a non-profit AI company that will challenge the reigning chatbot giants, GPT and Bard. With $30 million committed to this new venture, Mozilla aims to shape a future where AI is democratized and leveraged for the greater good. This exciting new development has the potential to revolutionize the way we interact with technology and pave the way for a more equitable distribution of AI capabilities. By making this bold move, Mozilla has demonstrated its unwavering commitment to creating a more accessible and inclusive tech community for all.

Google’s Lizza Sassman Explains Why Sites Should Combine Structured Data 

Structured data is essential for search engines to understand the content on your website. And the best practices keep on evolving. Google, the leading search engine, recommends nesting structured data types instead of creating multiple structured data scripts. This is because it makes it easier for search engines to parse the data and makes your website faster. By nesting, you create one hand that contains all your structured data, saving you time and effort. With easier data parsing, Google can display rich results that improve the click-through rate and increase traffic to your website. Therefore, following Google’s recommendations can enhance your website’s online presence.

Social Media Related News and Updates From Major Search Engines

LinkedIn Rolls Out New Updates for Business Pages 

As businesses adapt to the ever-changing social media landscape, LinkedIn has rolled out some exciting new features for their business pages. These updates are designed to help companies to enhance their brand visibility, engage with their audience meaningfully, and streamline their hiring process. With these new tools, companies can use the world’s largest professional networking site to build their brand, network with potential customers, and attract top talent to their teams. By taking full advantage of all that LinkedIn offers, businesses can position themselves for long-term success in today’s competitive marketplace.

PPC Related News and Updates From Major Search Engines

Microsoft to Introduce Feature Ads in Bing Chat 

Microsoft’s Bing has long been an ad-free experience, but things will change. With 100 million daily active users, Bing’s focus on an all-in-one strategy has already been paying off, creating new opportunities for publishers. Recently, Microsoft announced plans to introduce ads in Bing chat, marking a significant shift in their approach. The introduction of chat ads, along with other new features like expanded hover experiences and rich captions, will aim to deepen user engagement and increase revenue for publishers. It will be exciting to see how these changes transform the Bing experience for its users and partners.

Google Ads New Update: Cross-Channel Conversion Credit Import 

As competition in the digital marketplace continues to rise, companies seek new and innovative ways to reach their target audience. That’s why Google Ads’ latest announcement has many marketers excited. By introducing cross-channel conversion credit import, Google Ads gives advertisers a complete picture of the customer buying journey. This new feature will help businesses better understand which channels and tactics drive the most conversions, allowing them to make more informed marketing decisions. With this level of insight, marketers can optimize their campaigns and achieve even greater success. Thanks to Google Ads, companies now have a powerful new tool in their marketing arsenal.

How to Use Performance Max for Travel Campaigns: Step-by-Step Tutorial 

Are you ready to take your travel marketing to the next level? Google’s step-by-step tutorial is here to guide you through creating and optimizing a Performance Max for Travel Goals campaign. This powerful tool can help you reach your target audience more effectively. The Performance Max campaign is designed to drive results that truly matter to your business by optimizing for conversions rather than clicks. With Google’s proven expertise and guidance, you can rest assured that you will be on the right path to success.

Microsoft New Category-Based Targeting for Search Ads 

Microsoft’s new category-based targeting solution is a game-changer for marketers looking to improve campaign performance. Combining categories and keywords, this innovative tool takes targeting to the next level. With the ability to target specific interests and behaviors, marketers can deliver more personalized messages to their audience. This means higher engagement rates and better ROI for your marketing campaigns. Thanks to Microsoft’s new solution, targeting the right audience was much easier.

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