Weekly Digital Marketing News Round-Up December 2, 2022

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know:

Search Related Updates and News from Major Search Engines

Google Answers whether Splitting A Long Article Could Lead to Thin Content

Googler Lizzi Sassman addressed a question regarding thin content in a Google Search Office Hours video, dispelling a frequent misconception about what thin content actually is. Thin describes something that lacks thickness or width. As a result, when we hear the term “thin content,” we frequently imagine a homepage with little material.

Google: Links Are No Longer as Influential as They Once Were

When Google was initially released, links and anchor text signals made it a better search engine than the opposition. Title, header, and content optimization with keywords used to be the main focus of SEO. After Google gained popularity, it was understood that links were essential for improving ranks. In a Google SEO office hours video, a Googler responded to a question concerning backlinks and ranks by mentioning that backlinks no longer have as much influence as they once did as a ranking indication.

Google: It’s a Waste of Time to Remove Random Links That Tools Have Flagged

Google’s John Mueller provided advice on how to use the link disavow tool in response to a query about it, notably referencing links that other tools had identified. Despite the fact that this tool has been there for ten years, there is still a lot of misunderstanding over how to utilize it.

Google: Crawl Budget is Not Affected by Nonindexed Pages

Noindexed pages, regardless of how many there are, have no negative effects on a website’s crawl budget, according to Google’s Search Relations team. During the Google SEO office-hours Q&A session in November 2022, this subject was discussed not only once but three times. John Mueller and Gary Illyes, two Google Search Advocates, alternately respond to three inquiries from website owners worried about the excess of indexed pages on their pages.

Google: HTTP/3 Has No Effect on SEO

John Mueller, a supporter of Google Search, disproves the idea that HTTP/3’s higher speed can negatively impact a website’s SEO. The Google SEO office hours Q&A session for November 2022 includes a discussion of this subject. Muller responds to the following query with the assistance of the Google Search Relations team: Could HTTP/3’s improved performance lead to an improvement in SEO? HTTP/3 provides performance gains over HTTP/2 and HTTP/3. However, it’s unlikely that the performance improvements will have an impact on SEO.

Google: Urls Don’t Need to be in the Same Language as the Page’s Content.

Google stated that the URL should be in the same language as the page’s content back in 2015. According to Alan Kent of Google, the URL need not be in the same language as the page’s content. Google stated in 2015 that URLs should be in the same language as the content. Google stated in 2022 that there is no detrimental impact if the URL is in a language other than the page’s content. We should also mention that John Mueller, a Google employee, has stated that mixing languages in URLs is acceptable.

PPC Related Updates and News

Side Rail Ads is a new format for Google AdSense

Side rail advertisements are a brand-new AdSense ad style that Google has introduced. When a customer views your website on a widescreen device, like a desktop computer, side rail adverts are stuck to the sides of the page.

Google penned, “We’re introducing side rails today, a brand-new ad type. Ads known as side rails appear on the sides of your sites when viewed on widescreen devices like desktops.”

After December 13, 2022, side rails will automatically start to appear on your website for those who have already enabled anchor adverts, according to Google.

Microsoft Projects Three PPC Trends For the Coming Year

Microsoft forecasts three product categories that will increase ad clicks in the coming year and offers suggestions for campaign optimization. A worldwide Opeepl study found that people’s top New Year’s resolution is to become healthy, which they want to achieve through diet and exercise. Microsoft Advertising discusses optimizing campaigns for the three most important product categories by looking at upcoming health trends.

Google Revises 360 Account Level Suspension Policies for Display & Video

Google has continuously updated and clarified its rejection policies throughout the year. These changes have mostly focused on giving marketers additional context regarding the types of ad disapprovals. Google revised its 3-strike rule, unavailable video policy, and ad destination policy earlier this year. Google will update its account-level suspensions for users of Display and Video 360 in December 2022 to wrap out the year.

Social Media Updates And News

Twitter Now Populates Everyone’s Feeds With Suggested Tweets

Twitter is making recommended tweets available to all users, even those who, up until now, was able to avoid them. The business states in a statement: We’re extending recommendations to all users, even those who may not have seen them in the past, in order to guarantee that everyone on Twitter sees the finest content available on the site. A blog article from September outlines how the suggestions function is linked to Twitter.

Twitter Launches 3 New Advertising Channels

Twitter is introducing three new advertising choices to encourage users to explore and interact with businesses’ websites. The latest ad products from Twitter include:

Enhancing Website Conversions, Variety of dynamic product ads, Twitter claims that its new ad units “will drive mid- to lower-funnel outcomes for marketers and enhanced relevance for users on Twitter” in a blog post.

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