Best seo company in lucknow

The method of anticipating the effects of your SEO activities involves using statistics, such as keyword volume, click-through rates, and monthly organic traffic. Generally speaking, all different types of industries examine trends and patterns in historical data to make predictions about the future. We’re utilizing comparable techniques. However, we’re concentrating on SEO. A fast Google search for “SEO forecasting” will turn up several unclear and frequently useless tools and publications. It turns out that foretelling the future is difficult. To assist you on the same,  Semrush  created an infographic to help you predict revenue from search volume. The post Weekly Infographics: SEO Forecasting Basics: How to Predict Revenue from Search Volume appeared first on PageTraffic Buzz - SEO, Search Marketing, News, Events, Guide . SEO Company in lucknow

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related Updates and News from Major Search Engines Do Not Remove Links to Your Own Social Media Profiles from Google John Mueller from Google stated on Reddit that you should not nofollow links from your website to your social media profiles. Rel=me is an open standard that enables people to verify that this profile belongs to you; thus, he added that you should add it to them. Google’s Things To Do Carousel Gains Popularity Added Information In Scroll Window Google has been growing Twitter for the past few weeks. Thanks to its updated design, you can now scroll up and down through each window on the carousel. It appears to be live now! Due to Holidays, Google’s Helpful Content Update and Link Spam Update have been delayed Although Google has officially acknowledged that the helpful content upgrade requires more time to go out, the link spam update has already been in

If you are a business owner, trying to improve your online visibility and rankings, you might be asking yourself what’s the difference between on-page or off-page optimization. Which is the best way to go and how does each help with the search engine rankings?  In this infographic by B2B Digital Marketers we’ll take a close look at the both on-page and off-page SEO strategies, so that you can make an informed decision about which route will work best for your business. Get ready to discover how mastering on-page and off- page SEO could give you results beyond what you could imagine! The post Weekly Infographic: On-Page SEO vs Off-Page SEO appeared first on PageTraffic Buzz - SEO, Search Marketing, News, Events, Guide . SEO Company in lucknow

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related Updates and News from Major Search Engines New Search Technology from Google is Unveiled, Including In-Video Search In India, one of the search giant’s major markets, Google is introducing cutting-edge search technology, such as bilingual search results and in-video search. This week, Google’s ninth Google For India event presented the following search tools: Lookup in the video, Results of bilingual investigations, Language-based voice search, Google Pay’s natural language search, and Google Lens’s handwriting-to-text translation. It’s important to watch for these characteristics since they might arrive in North America someday. Google Stops Using Web Light to Transcode Webpages The seven-year-old Web Light service, which optimized websites for use on sluggish mobile devices and mobile connections, has been retired by Google. The Web Light documentation on the

This Black Friday, we saw record-breaking numbers—with online sales reaching $9.12 billion, a 2.3% increase year over year (YoY). Cyber Monday was even stronger with $11.3 billion in sales, which equals out to a 5.3% increase YoY. In total, “Cyber Week” (the timeframe between Thanksgiving and the days back at work as people continue to shop online) is estimated to have net out at about $35.27 billion in sales online, which accounts for almost one-fifth of all sales in the months of November and December. This growth carried over to Microsoft Advertising, as we saw a strong lift YoY across multiple Retail categories on both Black Friday and Cyber Monday. Top keyword trends and category growth Of the top 50 keywords searched on Black Friday (containing “Black Friday”): 58% contained big-box retailer brand names 20% included either “sale” or “deal” 18% included either terms related to “Apparel” or terms related to stores focused solely on “Apparel”* 16% included either terms rela

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related News and Updates from Major Search Engines Google Demonstrates the First-Hand Experience with E-E-A-T Rating Google has recently updated its search quality rater guidelines to include “E-E-A-T ” criteria. This update is aimed at better evaluating the expertise of content creators and the quality of the content they produce. The E-E-A-T criteria are used to assess the credibility and trustworthiness of a content creator, and businesses and individuals need to be able to demonstrate their expertise and authority in their respective fields to improve their search rankings. It is worth noting that human evaluators use these guidelines to assess the quality of search results rather than being used directly by the search algorithm. As a result, demonstrating first-hand experience has become more important for achieving high rankings in Google Search. Google Provides Ad

In today’s fragmented and ever-evolving advertising industry, buyers are tasked to do more with less as they face constant challenges to reach and engage with their unique target audience. Most buyers don't have the time or resources to research and vet data segments and inventory—often across multiple publishers and platforms—to achieve their campaign goals. There’s a gap between what buyers want and what they can find off-the-shelf. What today’s buyer needs Buyers are looking for unique, privacy-compliant audience data—like publisher first-party data or retail data—which traditionally have not been available in data marketplaces due to consumer privacy and data leakage concerns. Another challenge buyers face is finding TV viewership audiences, which is becoming increasingly important to extend campaign reach. Historically, only a small number of device manufacturers offer TV viewership data to buyers, generally operating as walled gardens. With the shifting identity landscap

New measures to safeguard ads The surge in digital transactions over the last few years has led more businesses to rely on online advertising to reach customers across the globe, including the promotion of financial products and services. Nothing is more important than protecting consumers and advertisers from bad actors, who may attempt to target unwary consumers with fraudulent transactions or scams. To protect consumers from misleading or deceitful financial promotions, Microsoft is adding new measures that’ll help safeguard the trust and safety of ads on our platform. Starting early 2023, we’ll allow only advertisers duly authorized by the UK Financial Conduct Authority (FCA) to present regulated financial promotions in the UK. Advertisers will be required to provide proof of authorization by the UK FCA to present Financial Promotion Ads or specify if they’re either 1) a non-financial services advertiser who may target consumers seeking financial services, such as e-commerce p

Are you ready to take your website to the next level? We have just the thing for you – this comprehensive article detailing how to optimize your website for search engine optimization in 2023. Search engine optimization, or SEO, is an integral part of running a successful website, and this article will guide you through optimizing yours. The following criteria are essential: Inbound links Relevance to the topic Recent updates Secure website protocol Compatibility with mobile devices Loading time Website performance indicators Pop-ups inhibiting views We have prepared a visual representation of the verified Google ranking factors for you to consult. For additional information, please refer to the infographic by Red Website Design . The post Weekly Infographic: 8 Confirmed Google Ranking Factors That Will Affect Your Website in 2023 appeared first on PageTraffic Buzz - SEO, Search Marketing, News, Events, Guide . SEO Company in lucknow

On-page optimization is a continuous process, and all knowledgeable SEO experts are aware of that. Making sure your content appears on search engine results pages depends on it more than anything else. In order to ensure that your content is excellent, pertinent, and current, you must regularly examine and audit it. On-page SEO doesn’t end with a flawless page. As Google develops, it becomes even more adept at figuring out what users are looking for and how to satisfy their demands. In order to outperform the competition, you must make sure your content is of a high caliber. To help you brush up on your on-page SEO skills and keep you informed of the most recent best practices for enhancing on-site ranking signals,  Java Logix  is here with an amazing cheat sheet on On-page SEO. So, let’s get started! The post Weekly Infographic: On-Page SEO Cheat Sheet appeared first on PageTraffic Buzz - SEO, Search Marketing, News, Events, Guide . SEO Company in lucknow

Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them; we are sure you will love going through them. Content Marketing 6 Key Initiatives That Will Make Your Content Strategy Shine Without a clear advertising strategy or long-term content plan, it can be tempting to start producing material immediately. However, investing the time (and money) to create objectives and choose what content to publish might help you better serve your clients’ requirements and accomplish your company’s objectives. A content strategy often covers the entire content marketing funnel—from awareness through choice to, perhaps, customer success. Developing a content strategy is essential to your success, whether you are in B2B or B2C marketing. Along the process, it’s crucial that you give these six

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related Updates and News from Major Search Engines Google Answers whether Splitting A Long Article Could Lead to Thin Content Googler Lizzi Sassman addressed a question regarding thin content in a Google Search Office Hours video, dispelling a frequent misconception about what thin content actually is. Thin describes something that lacks thickness or width. As a result, when we hear the term “thin content,” we frequently imagine a homepage with little material. Google: Links Are No Longer as Influential as They Once Were When Google was initially released, links and anchor text signals made it a better search engine than the opposition. Title, header, and content optimization with keywords used to be the main focus of SEO. After Google gained popularity, it was understood that links were essential for improving ranks. In a Google SEO office hours video, a Googler respon