Microsoft Advertising Brings Inventory In-House Through Monetize SSP
In the coming months, Microsoft is transitioning the majority of Display, Native, and In-stream Video Inventory on MSN, Outlook, and Microsoft Casual Games to Microsoft Advertising’s in-house technology and sales teams. This inventory will be available to the market through Monetize SSP . Microsoft acquired Xandr last year to accelerate our ability to deliver more robust adtech solutions for publishers and advertisers. This transition reinforces the company’s commitment to full stack digital advertising solutions and a common goal of streamlining advertisers’ access to premium inventory across the open web. Agencies and brands will be able to tap into a full-funnel, digital advertising offering with a more direct path to Microsoft’s premium supply across formats and markets in one platform, Monetize SSP. Benefits to advertisers include: More direct and scalable access to Microsoft inventory across formats, screens, and markets Greater efficiencies by transacting through a sing...
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