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As you continue to evolve your digital advertising to infuse more automation into your strategies, we’re here to support your needs to help maximize your volume and return on investment (ROI) with minimal effort required. To help meet these needs, Microsoft Advertising has launched a solution within the Google Import tool to simplify duplicating your efforts across platforms when using Google Ad’s Performance Max campaigns. Leading into the holiday season, we prioritized building the import solution for your Performance Max campaigns that use a Merchant Center. These campaigns will be imported as Smart Shopping Campaigns and Local Inventory Ads. We’ve also started a pilot solution for importing your other Performance Max campaigns that aren’t using the Merchant Center, starting with an experience that will import these campaigns as Search campaigns and create Dynamic Search Ads (DSA). We’ll continue to progress in these import developments and explore other ad formats later. Stay

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related Updates and News from Major Search Engines Google delays the Sunset of Universal Analytics 360 Until 2024 Google is delaying the end of support for Universal Analytics 360 until 2024 in order to give business users more time to switch to Google Analytics 4. (GA4). The transition deadline from Universal Analytics 360 to GA4 will now take place on July 1, 2024, rather than October 1, 2023. This is a clear reference to Universal Analytics’ enterprise edition. On July 1, 2023, Google will no longer support its standard Universal Analytics features, as previously stated. Google’s Policy Regarding Stock Photography In a recent Search Off the Record podcast, two Google employees examined the use of stock photos and their relative advantages and disadvantages. Both proponents and opponents of the use of stock photos are numerous. Perhaps a point of agreement is that it

YouTube has been one of the leading channels for creators to show their creativity and share information with the world. YouTube has ranked second for maximum number of shares in the online streaming category and has established itself as a leader in the industry, with more than 2.6 billion users.   More than 60% of senior marketers have increased their budget for video in the next year. Businesses have recognized the power of YouTube SEO, and this can be a great way to reach out to your potential customers. Check this infographic by Digital Marketing Philippines to know more. The post Weekly Infographic: YouTube SEO Guide: Improve Your Ranking in 2022 appeared first on PageTraffic Buzz - SEO, Search Marketing, News, Events, Guide . SEO Company in lucknow

Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them. Content Marketing Are You Willing To Kill Your Content To Save Yourself? Marketing professionals burnout is real, and it may be because we are not able to connect our daily tasks to meaningful work. But the real reason could be our limited creative fuel. But what can we do to save our creative energy for more useful tasks? Well, Andrew Davis answers this question in his latest post. Read on. Content Marketing vs Content Strategy: Why You Need Both for Success To most marketers, content marketing and content strategy sound like the same thing. But it’s not. In this post, Lauren Jeffries explains the difference between the two, and can businesses use content marketing a

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related Updates and News from Major Search Engines Google’s John Mueller Talks About IP Geo Redirects Google’s John Mueller offers some insight into the complex world of geo IP redirects. He answered “Can we do state-based geo redirection based on the user’s IP address?” in the latest episode of the Ask Googlebot video series on YouTube. Google Updates Its Frightgeist Website for Halloween 2022 Google has updated the latest trends for Halloween 2022 on its Frightgeist website. This website powered by Google Trends highlights the popular Halloween costume ideas. Google’s data can be helpful to marketers who work in related verticals and are looking for high-value products that would not otherwise turn up on their radar. Google Upgrades Desktop Shopping Results with More Images Google is making the user’s shopping experience on desktop more visual with an improved selec

Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them. Content Marketing How to Build a Better Audience Persona (Choose a Detailed or Quick Method) Effective marketers are adept at selling a brand. But in order to sell something effectively, you need to understand the market you’re trying to reach. An efficient and tried-and-true method of achieving that goal is by creating (and documenting) strong, clear marketing personas. Because of this, it’s critical for content marketers to use personas that are precise, up-to-date, and explicit when making content decisions. Want to know more? Have a look at this post by JODI HARRIS. Top 5 Content Marketing Mistakes You’ll Wish You Fixed Sooner Misguided content marketers still com

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related Updates and News from Major Search Engines Google has introduced Passkey support for Chrome and Android According to a post on the Android Developers Blog, Google Play Services Beta and Chrome Canary members now have access to passkey capabilities as early adopters. When a user’s credentials are validated, the feature, which will be available to all users “later this year,” will automatically insert saved passwords. Farewell greetings to Google Webmaster guidelines, and say hello to Google Search Essentials The Webmaster Guidelines are now officially known as “Search Essentials” by Google, and they have undergone a simplified update with just three sections. Google’s goal in updating the Webmaster Guidelines is to do away with the term “webmaster” and make the previous guidelines simpler to grasp. New Updates to Google’s Image-Structured Data In order to allow

In July, Netflix named Microsoft as the exclusive technology and sales partner to help power their first ad-supported tier. Since then, teams from Microsoft and Netflix have been working hard to make this new tier a reality. Today, we celebrate the announcement of Netflix’s Basic with Ads lower-priced, ad-supported plan.  This launch brings our complementary missions to life – Netflix wants to entertain the world and Microsoft’s mission is to empower every person and every organization on the planet to achieve more. Together, we are providing an ad-supported model that will empower more people around the globe to access the entertainment they love.    Basic with Ads will launch in November in 12 markets: Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the United Kingdom, and the United States. In each of these regions, we are working with top advertisers to plan for compelling, relevant, world-class content that is as entertaining as the programmi

Change happens when you empower young women and girls with resources  Focus and investment in girls’ rights are limited, so they continue to face enormous challenges. For example, their physical and mental wellbeing is usually the most negatively impacted by world crises such as the pandemic, war, and climate change. 1 Today, on the 10th anniversary of UNICEF's International Day of the Girl , which aims to increase attention on the issues that matter most to girls and amplify their voices globally, we join in amplifying the cause.   We know that when women and girls are empowered with resources, they can be resilient in overcoming adversity, and that they can become changemakers, advancing equity and strengthening their communities for everyone. Nonprofit Be Bold for Change formed a student project team this summer with help from Microsoft Advertising leaders to craft a program that aims to bust out-of-date and harmful gender-based norms that cause young women and girls daily

Finding the appropriate keywords for your Google Ads campaigns is its primary objective. The free Google Ads tool, formerly Google Keyword Tool, is now called Google Keyword Planner. Despite being a PPC tool, it is frequently used for SEO tasks, largely because it is free and offers reliable keyword ideas directly from Google. Additionally, Google Keyword Planner offers useful information about a keyword’s metrics, such as the number of searches and ad prices. Use this free tool to complete various worthwhile tasks, such as coming up with fresh search phrases, examining statistics like the number of searches per month, determining Google Ads prices, and developing new Google Search campaigns. Want to know more? Let’s have a look at this infographic by  CopyPress  and get to know a few more benefits! The post Weekly Infographic: A Guide to Google Keyword Planner appeared first on PageTraffic Buzz - SEO, Search Marketing, News, Events, Guide . SEO Company in lucknow

Here we come again with our list of this week’s best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing, and link building. Take a look at them, and we are sure you will love going through them. Content Marketing How To Plan a Content ‘Season’ Like a Hollywood Showrunner [Rose-Colored Glasses] Many content marketing teams struggle with this issue. The brand’s message may be unmistakable. The products’ value propositions and differentiators are quite obvious. The PR team is preparing news about new hiring, products, and collaborations while the agency is working out the creative components, and the marketing team is aware of its paid media calendar. However, the content staff has trouble coming up with ideas. If you are one of those, we are sure you will love to read this post by ROBERT ROSE! The Complete Guide to Fintech Content Marketing Money used to be the

We hope you are in good health. Here are some of the major SEO news updates of the week you need to know: Search Related Updates and News from Major Search Engines Google Search Console does not track Multisearch Clicks or impressions for traffic coming from the new Google multi-search functionality are not yet being tracked by Google Search Console. The other day, Glenn Gabe verified this by testing on several of his client sites. Google has updated its review guidelines to forbid encouraging negative reviews or selectively soliciting positive ones To avoid “discouraging or forbidding critical evaluations, or selectively seeking good reviews from customers,” Google modified its contributor criteria for Google Maps. This paragraph was added to these rules under the misleading content and false engagement section. “discouraging or blocking unfavorable evaluations, or selectively soliciting good ratings from customers” is the newly added phrase. Google: You Should Ignore Anything T