Introducing Microsoft Advertising Network for retail: a Game-Changer in Retail Media Revenue Growth
Retail media is the third and biggest wave of digital advertising after search ads and social media ads . In addition to increasing sales, retailers can unlock a new, high-margin revenue stream by offering contextual ad placements to their brand partners across their online properties. But setting up successful retail media campaigns isn’t easy. It requires gathering experts, building technology, and attracting advertisers. That’s why Microsoft created a new advertising network which helps retailers quickly launch a retail media program. Microsoft Advertising Network for retail offers retailers an easy way to accelerate business growth by leveraging Microsoft’s ready-built demand, expansive ad supply, and access to high-intent shoppers. Now, retailers can easily integrate with the Microsoft Advertising Network to quickly generate incremental sales and retail media revenue with high-quality ads. Even retailers with their own private retail media marketplaces can leverage this networ...
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