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At Microsoft Advertising we’re invested in helping our clients and partners to create brands that are welcomed into people’s lives, as well as become a brand people rely on. That feels especially important during these challenging times, as services are disrupted, people learn to work productively from home and restrictions limit activities we took for granted. In these critical moments, how you show up matters. We know there’s uncertainty and with that comes a need to focus on what is most important. That applies to life in general but also how we help you focus to move your business forward. Our Microsoft mission of “enabling every person and every organization on the planet to achieve more” has never felt more important than it does today as we focus on helping you respond to today’s environment. Today we’re launching a communications campaign called Marketing with Purpose . This work is born out of a few important things that have taken place in our industry over the past sever

These are uncertain times and we recognize they create unexpected challenges for businesses of all sizes. Know that we at Microsoft Advertising are committed to supporting you in managing this new reality. To help you adjust to the rapidly changing environment, we want to arm you with insights and knowledge to make informed decisions. Here are some vertical-specific search trends and consumer behavior changes we’re observing. It’s our goal to continue to provide these insights to you on a regular basis, so be sure to check back to see the latest. Search trend and behavior changes during COVID-19 Automotive Consumer sentiment New and used car search trends Sub-vertical week-over-week click trends Health & Wellness Vertical search trends Impact on pharmaceuticals Retail Buy Online, Pick Up In-Store (BOPIS) trends Exercise & fitness Home & garden US /  UK Tech & Telco Impact on streaming services   Travel Marketplace impact As you’re adapting

The digital advertising landscape is rapidly evolving to rely on more rich data insights to help advertisers and agencies effectively meet their marketing goals. If you’re managing multiple accounts in Microsoft Advertising, whether as a large business or as an agency helping your clients manage their business, we understand that this can be a challenging task to do across a large set of accounts. Our mission is to make this as easy as possible for you by empowering you with the tools to do this, all in one place! Over the past few months, the redesigned Microsoft Advertising has been in an early preview for select customers. We are now excited to announce that the redesign has now expanded to more features and pages to help you achieve more with your business — whether you’re an agency, large business or small direct advertiser. The preview of the redesign now includes search terms, change history, reports, dimensions, and more. As an added bonus, the redesigned Microsoft Advertis

Linear programming problems consist of a linear function to be maximized or minimized. Linear Programming is a method of performing optimization that is used to find the best outcome in a mathematical model. In linear programming, the objective function (the linear function representing the quantities to be maximized or minimized) and the constraints (the system […] The post Types of Linear Programming Problems: Concepts & Solutions appeared first on Digital Vidya . SEO Company in lucknow

89% of customers are retained by companies with omni-channel engagement strategies. Consumers interact with a brand in a physical store and through an online app now. Today marketers need to provide a seamless experience, regardless of channel or device. Omni-channel is multi-channel marketing done right.  To give us a clear view of the best strategies […] The post Driving Growth Through Omni-Channel Marketing – Webinar Recording appeared first on Digital Vidya . SEO Company in lucknow

‘Content is king’ is an overused phrase in marketing. And this is for a reason, which is that it is true. Content (whether textual in the form of articles or visual as banners) is what helps a company take their business proposition and vision to their audience. It helps businesses promote services and products, and […] The post Advanced Guide to Use LinkedIn Pulse for Your Business appeared first on Digital Vidya . SEO Company in lucknow

Are you looking for SEO copywriting hacks that deliver guaranteed result for your website? Well, every business, regardless of its size, needs powerful SEO copywriting skills. From start-ups to... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

March celebrates both Women’s History Month, a celebration of women in history, culture, and society, celebrated in the US since 1987, and International Women’s Day, a celebration of women’s social, political and economic progress, celebrated in many countries beginning in 1911. The two celebrations dovetail nicely, with International Women’s Day serving as an annual check-in on the progress (or lack thereof) of women’s global march to pay equity, and Women’s History Month celebrating the stories, accomplishments and insights of noted women throughout history. Yet at a time when the world is facing so many profound and urgent challenges, it’s natural to ask the question of why Women’s History Month and celebrations like this matter.   I would break this into two questions. The first is, why does history matter? Given the state of rapid technological advancement in the twenty-first century, it’s easy for us to assume that we live in a radically different age and that past history ha

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Imagine if you could apply all of the consumer data that your brand gathers to create highly personalized experiences and engage your customers at exponentially higher rates than you do today. It’s not only possible — some of the top marketers are actively making it happen.   We know this because we conducted research into what’s happening at the intersection of customer experience (CX) and artificial intelligence (AI).   Microsoft Advertising, in partnership with Advertising Perceptions , studied marketers from companies of all sizes and industries. We found that 20% of marketers are outperforming everyone else because they are experts in both understanding their customer journey and using that knowledge to market to the customer throughout their journey. This expertise is what we call  Customer Experience Quotient (CXQ), and these marketers we call High CXQ Performers . The remaining 80% of marketers we call the Learners . High CXQ Performers have discovered how to deliver o

Every second, 40,000 searches are performed on Google. Knowing what people search for is essential for any business to feature in that coveted first page of search results. These terms that bring a page to the first page are known as “keywords”, and several types of keywords do the trick. For example, images play a […] The post 15 Types of Keywords: Everything You Need to Know appeared first on Digital Vidya . SEO Company in lucknow

These are unprecedented times. We recognize everyone is stretched thin between new business demands, personal and family concerns and uncertainty about what’s ahead. There are no playbooks or guidelines for what to do next — but what is certain is that consumer behavior is shifting during this time and we need to be flexible to adjust our strategies with the changes that are happening almost daily.    Of course, flexibility is nothing new for us within the search industry.   It’s not too late to evolve your search marketing tactics alongside changing consumer behavior. The two questions you can start with are: what should we do, and how should we measure it?   Here are a few strategic approaches, but with a fresh approach that reflects the “new normal”:   Be more visible:  Your consumer’s decision journey has likely lengthened. Others might be holding back due to uncertainty. Consider how you can be more top of mind with brand advertising. Consider native and display ads for e

Google has disabled the local reviews functionality for consumers and business owners. SterlingSky’s Jason Brown first talked about the issue on Friday. Joy Hawkins, also associated with SterlingSky,... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Lately, a lot of people have been engaged in social media, and many of them are even getting famous through it. YouTube is one such platform where a considerable number of people have been creating and posting their videos. It has indeed worked for a lot of them, and some of them are known bloggers […] The post How to Make YouTube Videos with Any Special Equipment appeared first on Digital Vidya . SEO Company in lucknow

We’ve heard from many of you on your business concerns during this time, and we’re here to help you in whatever way we can. While the situation continues to evolve, we’re learning quickly and are focused on how we can support you to prepare for, and face the challenge of, working in different ways. We wanted to share some educational information and helpful resources that are available to you, our valued clients, partners and broader advertising community to help your business during this time.  Remote working Microsoft is committed to making Microsoft Teams  available to everyone . Check out these articles on being productive during remote working:   2 weeks in: what we’ve learned about remote work Helping small and medium-sized businesses work remotely with Teams Delivering online meetings and events Training and connection To help people adjust to remote working, we’ve created a  LinkedIn Learning path  with 16 courses to help you adjust to your new work environment, optimi

Vaibhav Verdhan is a Data Science, Machine Learning, and Artificial Intel professional. He has in-depth experience of leading multiple engagements in Data Science, Machine Learning space, and Analytics Consulting. He is a hands-on technical expert with the acuity to assimilate and analyze data, drawing meaningful insights leading to strategic planning and decision making. His skill […] The post Interview with Vaibhav Verdhan, Principal Data Scientist, Johnson & Johnson appeared first on Digital Vidya . SEO Company in lucknow

There is a mind-boggling amount of data that is being generated every day. We generate over 295 billion emails, conduct 5 billion searches and send 65 billion Whatsapp messages every day. And, as a matter of fact, this number is rising steadily. Data mining, true to its name, digs through all this data to uncover […] The post Complete Tutorial on Clustering in Data Mining for Beginners and Experts appeared first on Digital Vidya . SEO Company in lucknow

As a writer, you are likely to know the importance of a good title. It is vital for drawing the user’s attention and increasing the CTR of a page. If users don’t like your title on the SERP, they are... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

YouTube needs no introduction and saying it is a popular social media channel would be an understatement. Before we give you a step-by-step guide to using a YouTube keyword planner, it is important to know why YouTube should be a channel your brand leverages for marketing. Did you know? A report by Statista states that […] The post The Ultimate Guide to Youtube Keyword Planning [And Top 5 YouTube Keyword Planner Tools] appeared first on Digital Vidya . SEO Company in lucknow

Irrespective of the strategy you use for SWO, for building long-lasting relations with customers, you must create relevant content. But developing using and promoting good content isn’t a walk in the... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

We know you’re busy. Whether you’re running your own business or working at an agency helping businesses manage their paid media budgets, we know time is your most precious resource and you’re always looking for efficiencies. Microsoft Advertising is here to assist.   Join us on March 26 at 11 AM PT for the Get started with Microsoft Advertising: Automation webcast for an in-depth look at what automation tools are available and how you can use them to enhance your campaign management. We’ll cover the following topics, among others:   Google Import Automated bidding Dynamic Search Ads (DSA) Register now ! There will be a live Q&A following the presentation, so bring your questions and take advantage of engaging directly with the experts.   SEO Company in lucknow

By 2025, the total amount of digital data created worldwide will rise to 175 zettabytes.  Almost every interaction that we have with technology involves data. A data scientist’s role includes analyzing complex datasets to derive insights for making viable business decisions. According to LinkedIn, there is a massive demand for professionals who can mine and interpret […] The post How to Start a Career in Data Science – Webinar Recording appeared first on Digital Vidya . SEO Company in lucknow

St. Patrick’s Day, to many, is a holiday associated with corned beef and cabbage, parades and wearing green for good luck. Although we proudly celebrate the culture surrounding St. Patrick’s Day at Microsoft Advertising, we work year-round to remove the need for good luck from our products and business solutions. If you've ever wondered how to set up a successful Microsoft Advertising campaign or are wondering how to create a new campaign that accomplishes your business objectives with minimal resources, look no further. Use the following products to get started reliably and with ease: Google Import saves time by importing campaigns directly from Google Ads Time is precious and sometimes a scarce resource, so get your ads online faster by using Google Import . Amplify the effects of your existing Google Ads paid search campaigns by reaching the Microsoft Search Network audience, which is largely unique. 1 Importing your campaigns, ad groups and keywords will free up time spen