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Showing posts from February, 2019

Top 7 Ways to Determine Website Credibility in 2019

Are you looking forward to some quick tips to determine website credibility? Yes? Great! Before we move towards the tips, let’s first understand the need to determine website credibility. Why do people prefer one academic institution over the other? It is mainly because academic institutions differ in terms of credibility. Something that does not have […] The post Top 7 Ways to Determine Website Credibility in 2019 appeared first on Digital Vidya . SEO Company in lucknow

Google Is Introducing Domain-Properties In Search Console!

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To track all the data for a whole domain, Google is introducing 'Domain Properties' in Search Console. This update consolidates http, https, www, and non-www into a single property, to get... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Interview with Sahil Bali, Machine Learning Engineer/Data Scientist, Network Intelligence

Shweta Gupta, VP – Technology at Digital Vidya: Machine Learning has been constantly evolving in the Data Science Landscape. It is growing at a rapid pace in both research and industry verticals. However, Machine Learning Engineer has become the best role when it comes to Data Science. When talking about their skill set, Machine Engineers are […] The post Interview with Sahil Bali, Machine Learning Engineer/Data Scientist, Network Intelligence appeared first on Digital Vidya . SEO Company in lucknow

Perks of a Digital Marketing Career for Engineers

Marketing for Engineers? Sounds weird, isn’t it? Not really! In India, Engineering as a career option has always attracted a larger number of students. Lately in 2018, almost 12 Lac students appeared for JEE Exams. Taking into consideration a serious digital transformation in the past decades, this craze for engineering has certainly reduced. More and […] The post Perks of a Digital Marketing Career for Engineers appeared first on Digital Vidya . SEO Company in lucknow

Everything You Need to Know About Linear Discriminant Analysis

Dimensionality reduction techniques have become critical in machine learning since many high-dimensional datasets exist these days. Linear discriminant analysis is one such dimensionality reduction technique that is extremely popular. Linear Discriminant Analysis was developed as early as 1936 by Ronald A. Fisher. The original Linear discriminant applied to only a 2-class problem. It was only […] The post Everything You Need to Know About Linear Discriminant Analysis appeared first on Digital Vidya . SEO Company in lucknow

How To Work With Tensorflow Object Detection

Are you looking forward to working with Tensorflow Object Detection? The image recognition market is expected to grow to $25.65 billion by the end of 2019. However, locating multiple objects in one image has always been a challenge in the field of computer vision. However, with advanced deep learning techniques and object detection applications, there […] The post How To Work With Tensorflow Object Detection appeared first on Digital Vidya . SEO Company in lucknow

15 Digital Marketing Case Studies To Understand Power Of Digital Marketing

Without proficiently indulging in Digital Marketing, a business can hardly find a way to perform even its basic operations. The Digital Marketing Case Studies that we are going to cover in this post will for sure empower you to understand the key benefits of Digital Marketing for you. Actually, marketing in one sense can be […] The post 15 Digital Marketing Case Studies To Understand Power Of Digital Marketing appeared first on Digital Vidya . SEO Company in lucknow

Webcast: Get started with Bing Ads

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As the owner or manager of a small or medium sized business, you’re constantly juggling multiple obligations associated with building and growing your business, from finance to operations to promotion. There’s no shortage of things to manage and learn. Mastering the basics of growth marketing When developing a strategy to promote your business, search engine marketing (SEM) is how you can get your ads in front of future customers when they’re searching for businesses like yours. You set your own budget and are charged only when your ad is clicked. This makes SEM an affordable way to reach more customers for businesses of all sizes — including yours. Since you’re busy running your business, let Bing Ads help you reach your new customers and efficiently create, launch and manage your SEM ad campaigns. In this webcast, we’ll walk you step by step through a “getting started checklist” of creating an account and campaign, including:   Setting up a Bing Ads account Importing your Goo

Google Updates Its Tools For A Better Mobile Experience!

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In the constantly evolving digital world, there exists a great plethora of new and innovative platforms for the business owners to move their industry forward. Truth be told, mobile web is the most... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Google Upgrades Merchant/Manufacturer Center & Added Search Console New Products Report!

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There is nothing to deny that shoppers go to Google, throughout their shopping journey, to search for new brands and products. Therefore, to stockpile merchants with multiple options for better... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

A Definitive Approach To The Levels Of Measurement

Stanley Smith Stevens wrote about the four levels and scales of measurement: nominal, ordinal, interval, and ratio, in a 1946 article in Science, titled “On the Theory of Scales of Measurement…” Each level of measurement and its corresponding scale is capable of measuring one or more of the four properties of measurement, which include identity, […] The post A Definitive Approach To The Levels Of Measurement appeared first on Digital Vidya . SEO Company in lucknow

Working With TSNE Python: Everything You Should Know

There are many new algorithms and functionalities that come up in the evolving world of data science. Sometimes, algorithms that are not new are also used in interesting and unique ways to generate desired results. t-Distributed Stochastic Neighbor Embedding also known as t-SNE Python is one such algorithm. t-SNE python was developed in 2008 by […] The post Working With TSNE Python: Everything You Should Know appeared first on Digital Vidya . SEO Company in lucknow

Descriptive Vs Inferential Statistics: Which Is Better & Why

Greg Easterbrook once said, “Torture numbers, and they will confess to anything.” However, there is a lot of debate on the methodology of this torture. Descriptive vs inferential statistics is one such age-old debate. Statistics as a field of study can be divided into two main branches, descriptive and inferential statistics. Today, in most research […] The post Descriptive Vs Inferential Statistics: Which Is Better & Why appeared first on Digital Vidya . SEO Company in lucknow

How Viral Video Can Make Your Marketing Awesome

Gone are the days when people used to share images, links, GIFs, memes and any other stagnant format of content. Well, I might be exaggerating, but proportionately videos on the social media channels have beaten other content formats left & right. Such is the power of videos. Videos are powerful, but viral videos are super-duper […] The post How Viral Video Can Make Your Marketing Awesome appeared first on Digital Vidya . SEO Company in lucknow

How To Work With Gradient Descent Algorithm

One of the key challenges with any software program is optimization. The more we can optimize a program, the more efficient and accurate the output. One of the most popular optimization techniques in recent time is The Gradient Descent Algorithm. Steve McConnell in his book Code Complete wrote: “The big optimizations come from refining the […] The post How To Work With Gradient Descent Algorithm appeared first on Digital Vidya . SEO Company in lucknow

CPA Marketing for Beginners | 5 Step Guide

Marketing is one of the most important things for every business unit. With the trend of Internet marketing taking the world by storm, one tries to analyze and evaluate the affiliate products. Most of the marketers tend to ignore the concept of CPA Marketing and thus lose on to an amazing opportunity to monetize at […] The post CPA Marketing for Beginners | 5 Step Guide appeared first on Digital Vidya . SEO Company in lucknow

How to Get Backlinks: 52 Ways to Build Links & Improve Your SEO!

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Do you want to enhance your site’s ranking on Google? If you do, then you will need to have a good know-how of the different link building strategies which you can utilize to enhance your SEO. Get in... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Top 10 Digital Marketing Articles of this Week: 22nd February 2019!

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Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

A Complete Guide To Working With Numpy Matrix

When people start working with tools like NLP(Natural Language Processing), Python is the most suitable programming language. Initially, people start working on NLP using default python lists. However, as time passes most people switch over to the NumPy matrix. NumPy matrices are important because as you begin bigger experiments that use more data, default python […] The post A Complete Guide To Working With Numpy Matrix appeared first on Digital Vidya . SEO Company in lucknow

10 Content Marketing Examples That Went Viral

Content Marketing Examples are prominent in understanding the role of optimizing the online presence of businesses. Stats also affirm that Content Marketing 62% less than outbound marketing and ensure 3 times more leads. That is why utilizing content to connect with more number of audiences and converting them have become very popular among different companies. […] The post 10 Content Marketing Examples That Went Viral appeared first on Digital Vidya . SEO Company in lucknow

Last chance to enter the Engage with Bing sweepstakes

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March 1, 2019 is the last day to enter the Engage with Bing sweepstakes for a chance to win 1 prizes like a trip to a 2019 Microsoft event, an Xbox One game console, gift cards and more. It’s easy to enter — simply complete your BAAP (Bing Ads Accredited Professional) certification, add a new account on Bing Ads, or enroll in the Bing Partner Program and complete the sweepstakes registration. The more ways you engage, the more entries you can earn. Prizes will be awarded in March 2019 once all entries are verified. Three simple steps to enter the sweepstakes: Visit our registration page ( aka.ms/EngagewithBing ) Choose how you “Engage with Bing” and start earning entries: Each completion of a Bing Ads Accredited Professional certification gets your company one entry , so get everyone certified. Becoming a BAAP gets you an Accredited Professional badge, placement in our member directory, and an official printable certificate. Most importantly, it shows you know how to get the mo

The Ultimate Guide To Instagram Marketing

Apart from Facebook, Instagram is probably the most important social network for businesses. In fact, many newer brands have cracked how to use Instagram for marketing and it’s now their primary marketing channel. With over 1 billion monthly active users, Instagram has a reach rivalled only by Facebook. In recent years, Instagram has evolved from […] The post The Ultimate Guide To Instagram Marketing appeared first on Digital Vidya . SEO Company in lucknow

Why Online Reputation Management Is The Key To Marketing Success

Online reputation management is a tough nut to crack. Many people ignore it altogether because they’re not sure where to start. But online reputation has become a major factor in people’s purchase decisions today. In fact, according to Localbright, “85% of consumers trust online reviews as much as personal recommendations” and “49% of consumers need […] The post Why Online Reputation Management Is The Key To Marketing Success appeared first on Digital Vidya . SEO Company in lucknow

Google Updated Mobile Page Speed Score on the Landing Pages Tab!

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Last year, the mobile speed score was added to Google Search and Ads, making it easier to diagnose and improve your mobile site speed. With the speed tool, developers were able to evaluate their... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow

Digital Vidya’s Top 30 Data Science Voices of 2018

Being Asia’s leading Digital Marketing & Data Science training company, we at Digital Vidya focus to provide the best of opinions and experience from Leading Data Science Influencers. One of the major factors that motivate us to put in more efforts in providing quality content and breakthrough opinions is our monthly reader base of over […] The post Digital Vidya’s Top 30 Data Science Voices of 2018 appeared first on Digital Vidya . SEO Company in lucknow

Bing Ads to require certification for addiction services

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We're always evaluating our policies to help ensure a safe and engaging experience for our users. Drug and alcohol addiction are serious and sensitive topics, especially for those affected by the addiction either directly, or indirectly. Our users deserve the most helpful results we can offer when they are searching for addiction recovery assistance for themselves or a loved one.  To help protect our users from being misled or taken advantage of during such a sensitive time, we have made the decision to require LegitScript certification for all advertisers in the drug and alcohol addiction recovery space. We will also no longer allow lead generators for these services. Bing Ads will publish and implement this change to our Pharmacy and health care products and services policy in the United States in mid-March.  For more information about this and other Bing Ads policies or guidelines, please visit our policy site at https://advertise.bingads.microsoft.com/en-usesources/polic

Interview with Sumit Mukherjee, a Freelance Digital Marketer

Sumit Mukherjee has pursued Bachelor of Computer Application from Siliguri Institute of Technology. He basically shifted towards Digital Marketing as it was very new to him and he always had a keen interest in advertisements. He loved the concept of Digital Marketing as it opened a plethora of new opportunities for him and is also […] The post Interview with Sumit Mukherjee, a Freelance Digital Marketer appeared first on Digital Vidya . SEO Company in lucknow

22 Best Content Writing Tips For Conversion-Driven Marketing Campaigns

Content is the base of Online Marketing campaigns, and that is why paying heed to the best Content Writing Tips is very essential for running result driven campaigns. Actually, in any creative field, content decides the connection with the audiences and then conversions. Listening to a song and reading a writer’s work is quite similar. […] The post 22 Best Content Writing Tips For Conversion-Driven Marketing Campaigns appeared first on Digital Vidya . SEO Company in lucknow

Improvements to your search term reporting

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Managing search terms is a great way to optimize your ad budget. By utilizing insights into how your ads perform when triggered by actual searches, you can be diligent about the keywords you add and those you exclude, so your ads are seen the by the people you want to target. How will the new improvements help my campaigns? Bing Ads has expanded search terms management capabilities to include shopping campaigns . You'll now have more visibility and control over search terms than ever before in a single, convenient grid.    Additionally, we've made the new search terms grid easier to find. You can now click on the new Search terms option when you're under All Campaigns in the   Keywords tab. Here you'll find search terms for both search and shopping campaigns. The new Search terms button. The grid includes a new Campaign type column, to help you easily distinguish and filter by the type of campaign, and an Added/Excluded column to view search terms that you

Digital Vidya’s Top 30 Internet Marketing Voices of 2018

We at Digital Vidya, strive to present groundbreaking research, opinions, experience, and advice from Digital Marketing industry experts. Our blog has been a favoured destination for Marketing Professionals in Asia. We receive over 2 lakh readers every month, which gives us the strength to invest greater efforts in providing the highest quality content. As a […] The post Digital Vidya’s Top 30 Internet Marketing Voices of 2018 appeared first on Digital Vidya . SEO Company in lucknow

Top 10 Digital Marketing Articles of this Week: 15th February, 2019

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Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search... Please visit PageTraffic Buzz for the full article. SEO Company in lucknow