Snap hires two executives to take over from departing Khan

Snap hired two executives to take on the responsibilities of departing Chief Strategy Officer Imran Khan, adding technology-industry veterans to help bulk up its advertising business and build partnerships.

Jeremi Gorman, formerly head of global advertising sales at Amazon, will be chief business officer. Jared Grusd, who was chief executive officer of the Huffington Post and previously worked at Spotify and Google, is joining as chief strategy officer, overseeing content, partnerships and corporate development, Snap said Wednesday. The company's shares rose on the news.

The two new hires have a daunting task ahead. Snap still has to work to expand its Snapchat mobile-messaging app internationally and reverse a slowdown in user growth, which was hindered by an unpopular redesign earlier this year. The company also needs to make a compelling case to advertisers that marketing on Snapchat has value on par with Facebook, Snap's much larger social-media rival.

Continue reading at AdAge.com



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