Facebook reveals its biggest political ad spenders

Facebook is giving more details about who is spending the most money on political ads on its platform, and the leader this election cycle is … Facebook.

Facebook calculated its political ad spending to be $12 million, for ads on the social network and Instagram. Those ads were, in general, related to getting out the vote and the latest changes to the platform to clean up political messaging. Aside from Facebook's own media spending estimates, the company also disclosed Tuesday the exact amount of money spent by candidates and special interest groups since May by releasing a new version of its political ads archive, which now has specific spending information.

The data show that Democratic Rep. Beto O'Rourke of Texas, who is running for the Senate against Ted Cruz, spent $5.3 million since May buying 6,000 ads, the highest amount spent by any candidate, so far. Facebook also revealed the amount of political ad spending on the platform as a whole since May—$256 million on 1.7 million ads. Facebook generates more than $50 billion in ad revenue a year, so the amount attributed to political ads is relatively small.

Continue reading at AdAge.com



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