Apple CEO Tim Cook lobs daggers at Google, Facebook

Apple CEO Tim Cook lashed into companies such as Facebook and Google that collect user data, equating their services to "surveillance," as he touted the importance of privacy and legislation to protect it.

The comments, given at an EU privacy conference in Brussels on Wednesday, come months after the bloc implemented strict new data protection rules and as Apple begins to mend a difficult relationship with the EU following a clash over nearly $15 billion in allegedly unpaid taxes.

In some of his harshest rebukes of his competitors yet, Cook sought to distinguish the iPhone maker from Silicon Valley competitors, like Alphabet Google and Facebook, both under scrutiny for recent user data breaches.

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