Amazon's ad bonanza continues with $2.5 billion last quarter

Amazon's ad business continued its breakneck growth last quarter, hitting $2.5 billion in sales, showing once again why the company is earning its place as the No. 3 digital advertising player behind Facebook and Google.

On Thursday Amazon released third-quarter earnings, and while investors were concerned about its forecast for this holiday quarter, advertising remained a bright spot. Ads are Amazon's fastest-growing segment, climbing 123 percent year over year.

Overall, the e-commerce giant posted sales revenue of $56.6 billion in the third quarter, a 29 percent increase year over year. Amazon also hit record profits of $2.9 billion. Its forecast of $72.5 billion in sales in the fourth quarter, however, was lower than Wall Street analysts hoped.

Continue reading at AdAge.com



SEO Company in lucknow

Comments

Post a Comment

Popular posts from this blog

How to Optimize Your Website for Voice Search?

Optimizing your website for voice search differs from optimizing it for traditional search. With voice search, users use more conversational language, ask questions, and use longer phrases. Therefore, your website must cater to these needs to rank higher in voice search results. Here are some tips on how to optimize your website for voice search. Voice search has been around for a while now and is increasingly becoming a popular online search method. 50% of all searches will be voice searches by 2023. This means businesses need voice search optimization to stay relevant and reach their target audience effectively. What is Voice Search Optimization? Voice search optimization is optimizing your website’s content and structure to rank higher in voice search results. With the rise of voice assistants like Amazon Alexa, Google Assistant, and Apple’s Siri, more people are using voice search to find information online. Voice search optimization differs from traditional search engine optim...
Read more

Weekly Infographic: How to Optimize Your Website for SEO and Conversions [INFOGRAPHIC]

Image
With more and more businesses turning to the internet as a key platform for their services, your SEO has never been more important. Keeping your website running at peak performance to attract visitors and convert them into customers is a constant challenge. Optimizing your website for SEO will increase visibility in search engines, resulting in more leads and conversion opportunities. Tycoon Story’s infographic provides helpful tips on getting your website up to speed with quick tweaks and handy tools. Seeing your hard work pay off with great organic rankings and conversions is worth it – optimized websites can seriously pick up your growth game! The post Weekly Infographic: How to Optimize Your Website for SEO and Conversions [INFOGRAPHIC] appeared first on PageTraffic Buzz - SEO, Search Marketing, News, Events, Guide . SEO Company in lucknow
Read more

Microsoft Advertising Brings Inventory In-House Through Monetize SSP

Image
In the coming months, Microsoft is transitioning the majority of Display, Native, and In-stream Video Inventory on MSN, Outlook, and Microsoft Casual Games to Microsoft Advertising’s in-house technology and sales teams. This inventory will be available to the market through Monetize SSP . Microsoft acquired Xandr last year to accelerate our ability to deliver more robust adtech solutions for publishers and advertisers. This transition reinforces the company’s commitment to full stack digital advertising solutions and a common goal of streamlining advertisers’ access to premium inventory across the open web. Agencies and brands will be able to tap into a full-funnel, digital advertising offering with a more direct path to Microsoft’s premium supply across formats and markets in one platform, Monetize SSP. Benefits to advertisers include: More direct and scalable access to Microsoft inventory across formats, screens, and markets Greater efficiencies by transacting through a sing...
Read more