Amazon branded women's apparel sales languish, report finds

Amazon's scatter-shot attempt to shake up women's fashion by launching a barrage of private label brands isn't going so well, according to a report by Jungle Scout, a data-research firm for merchants on the e-commerce website.

Apparel makes up 88 percent of all Amazon private label brands, but only 1 percent of all private label sales, according to the report. Women's fashion, which makes up most of the company's clothing brands, is struggling the most, with more than 4 of 5 Amazon women's clothing brands selling fewer than 100 items per month, according to the report.

"Amazon has invested heavily in women's clothing labels and continues to do so," Jungle Scout said in the report released Tuesday. "However, our data show that women's clothing performs poorly for them."

Continue reading at AdAge.com



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