Adobe on its future as rival Salesforce invades its turf

Although Adobe has long held kingpin status among marketers with its cloud services, recent developments indicate its world is changing.

Adobe itself is doing very well — its stock is up 46 percent year-over-year — and products such as Photoshop, Analytics, Illustrator, Lightroom and Dreamweaver have allowed it to corner a market hellbent on personalization and so-called digital transformation. But the company turned heads following its $4.75 billion acquisition of Marketo last month, signaling to newfound rival Salesforce that it intends to move beyond the business-to-consumer landscape and into the realm of B2B.

At the same time, Salesforce is encroaching on Adobe's business-to-consumer turf.

Continue reading at AdAge.com



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