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Celebrating our partner: Ideo Force

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Joining the Microsoft Advertising Partner Program comes with many benefits, including recognition for your hard work and achievements. The Microsoft Advertising Partner Celebration is a bi-annual event that highlights the exceptional and innovative work of our partners. This event is open to all enrolled Partner tier members worldwide and presents them with three awards. Participate in the next round of the Microsoft Advertising Partner Celebration from April 1 to 30, 2024. This half, we received some remarkable nominations from our global partner community. We’re thrilled to announce the winners below. GROWTH AWARD CULTURE & COMMUNITY AWARD PRODUCT & INNOVATION BLASTNESS INTERACTIVE STRATEGIES IDEO FORCE NOVEMBER 2023 WINNER Awarded to the Partner that showed the most growth through revenue, new accounts, new industry verticals, and certifications in the previous 6-12 months. NOVEMBER 2023 WINNER Awarded to the Partner who championed diversit...

Why is Facebook So Slow and How to Fix It?

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Facebook started a long time ago and it’s hard to remember the days before it. It is used by a lot of people all around the world. The app has about 3 billion people using it every month. Because a lot of people use it often, it might not work sometimes. If you are asking yourself why is Facebook so slow, then this post is for you. We will tell you why Facebook has been taking a long time to load on your devices and how you can make it faster. Why Does Facebook Take a Long Time to Load? What is Facebook So Slow? There are many reasons why Facebook might keep crashing or taking a long time to load on your devices. The reasons may be: Third-party Toolbars Added to Your Web Browser Make sure to see if you have any third-party toolbars added to your web browser from other companies. Sometimes, they might be installed on your device without you knowing when you go to a website or download the wrong files. These things make Facebook work slow and make it take longer to load. Exte...

Top 10 Digital Marketing Articles of this Week: 15th March 2024

Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game. Content Marketing 6 SEO Content Mistakes, Myths, and Misunderstandings To Rethink This Year In the world of SEO content, there are often misconceptions and mistakes that can hinder a website’s performance. Content creators and marketers need to stay updated on the latest strategies and techniques to ensure they are maximizing their SEO efforts. In a post by Kim Moutsos, she highlights six common SEO content mistakes, myths, and misunderstandings that need to be reevaluated this year. By rethinking these common mistakes and myths, content creators can improve their SEO efforts and dr...

Weekly Digital Marketing News Round-Up 15th March 2024

We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know: Search Related News and Updates from Major Search Engine Google’s Search Relations Team Debunks Misconceptions About Crawl Budgets Google’s Search Relations team has addressed some common misconceptions regarding crawl budgets and shed light on how Google prioritizes crawling. According to their insights, the notion of a fixed “crawl budget” is largely inaccurate. Instead, Google’s crawling decisions are influenced by various factors such as content quality, user engagement, and search demand. By focusing on producing high-quality content, ensuring relevance, and enhancing user experience, website owners can increase the chances of their valuable pages being discovered, crawled, and indexed by Google. This highlights the importance of delivering useful and engaging content to optimize visibility on the search engine. Google Search Console Adds Interaction to Next Paint (IN...

Celebrating our partner: Interactive Strategies

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Joining the Microsoft Advertising Partner Program comes with many benefits, including recognition for your hard work and achievements. The Microsoft Advertising Partner Celebration is a bi-annual event that highlights the exceptional and innovative work of our partners. This event is open to all enrolled Partner tier members worldwide and presents them with three awards. Participate in the next round of the Microsoft Advertising Partner Celebration from April 1 to 30, 2024. This half, we received some remarkable nominations from our global partner community. We’re thrilled to announce the winners below! GROWTH AWARD CULTURE & COMMUNITY AWARD PRODUCT & INNOVATION BLASTNESS INTERACTIVE STRATEGIES IDEO FORCE NOVEMBER 2023 WINNER Awarded to the Partner that showed the most growth through revenue, new accounts, new industry verticals, and certifications in the previous 6-12 months. NOVEMBER 2023 WINNER Awarded to the Partner who championed diversity...

The rise of Generative AI: Insights from search trends

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The world of artificial intelligence (AI) is rapidly evolving, as is consumer interest in it. We set out to explore the nuances of our users’ interest in the AI space, particularly around generative AI, with the goal of helping advertisers optimize their campaigns alongside this ever-changing landscape. Search interest in AI on our platform has grown significantly since the release of ChatGPT in late 2022. In fact, AI searches are currently outpacing other Software searches by more than 3x. When comparing search volume from 2022 to 2023, the growth is clear: we’ve seen a staggering 566% year-over-year (YoY) increase that’s only continued its trajectory half-over-half. Cost-per-click (CPC) is down YoY, on average, across AI keywords—this presents an opportunity to capitalize on high volume at lower rates. AI image generation and brand searches are popular One of the key drivers of this growth is interest in AI image generation. Of the top non‑brand query categories in AI, image g...

Insights Navigator: Transforming our operations with generative AI

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At Microsoft Advertising, we’re always on a mission to better serve our customers. That’s why we’ve recently invested a lot of our time and resources into generative AI to transform our operations. Not only are we developers of generative AI solutions, but we’re also experimenting with the latest technologies in-house to test, learn, and increase our efficiency and effectiveness. In the rapidly evolving technological landscape, generative AI has become a recent driver of innovation for organizations of all sizes and industries. Here at Microsoft Advertising, we’re utilizing generative AI to not only enhance the quality of our products, but also elevate the level of service we deliver to our customers. Our latest internal innovation, Insights Navigator , is our first sales enablement tool with generative AI at its core. In this blog post, we’ll take you on a journey in discovering just how this new addition is propelling the Microsoft Advertising team toward new heights of efficienc...