As supply chain issues create out-of-stock scenarios across industries, some brands are cutting their low-funnel ad spending to their detriment. In contrast, others are taking advantage of the opportunity to grab new customers, shift loyalty, and promote other products and services. It’s no secret that the brands with ongoing advertising campaigns are the most successful. They’re the most well-known and best positioned, and often because of that, the most purchased. Still, when some brands have stockouts or low stock, they reduce their advertising efforts and risk damaging loyalty and future sales for that product and the brand. Instead of disappointing customers, savvy marketers use shortages as a catalyst to maintain sales, develop customer relationships, and build brand loyalty. When your low-funnel ad performance is in jeopardy, don’t throw consumer interest out the window too. Supply chain shortage issues Since the pandemic, supply chain shortages and increased shipping cost...
